Young People Set Off A New Trend Of Health Care, And Chinese Health Tea Has Become A New Trend

In the current society, health care is no longer a unique topic for middle-aged and elderly people, and a new trend of health care is emerging among young people. They are no longer limited to the traditional way of health preservation, but actively explore more fashionable, effective and personalized ways of health preservation. Among them, Chinese health tea has become a new way for young people to keep fit with its unique charm.

In recent years, more and more young people have begun to pay attention to health care and are willing to invest time and money in it. Different from the older generation, they have more diversified needs for health care, not only pursuing effects, but also focusing on the appearance, taste, convenience and ritual of products. Chinese health care tea drinks just meet these needs. It combines traditional Chinese medicine theory and modern drink culture, not only retains the essence of Chinese medicine health care, but also endows tea drinks with fashionable and convenient characteristics.

According to the data of Consumption Scenarios and Population Insight of Tmall's Health Care and Nutrition Industry, from 2020 to 2024, the per capita consumption of the health care and nutrition industry has increased by 31%, the number of transactions has increased by 34%, and the market size has increased from more than 26 billion yuan to more than 47 billion yuan. Among them, the development of Chinese health tea market is particularly rapid. According to the data, the market size of health tea in China has reached 41.16 billion yuan in 2023, and it is expected to exceed 100 billion yuan in 2028.

This market potential naturally attracts the attention of many capitals. Chinese medicine giants and tea brands have entered the market to compete for this attractive cake. More than 30 Chinese medicine and health care brands have emerged nationwide, such as Qingnan Five Flavor Tea, Qingxintang, Chunfeng, etc. These brands not only "cross the border" from traditional Chinese medicine brands, but also have new players expanding rapidly, forming a market pattern where a hundred flowers bloom.

Traditional Chinese medicine enterprises with advantages in raw materials are also unwilling to lag behind, and have entered the Chinese health tea market. For example, Tongrentang in Beijing launched the Zhima Health brand, and Changchun Tang launched the "drink according to the time" brand; Zhang Zhongjing Pharmacy in Henan has also set foot in this field, launching the "Zhongjing Life" store; Tonghanchuntang in Shanghai launched the "Twenty four Solar Terms Tea", which combines traditional Chinese medicine health care with tea drinking culture; Guangdong Yifang Pharmaceutical launched the brand of "Yifang Four Seasons Herbal Light Tea", focusing on the R&D and promotion of Chinese herbal tea drinks; Jiangsu Bailitang corresponds to the brand of "Lu Chenopodium, a prescription" to provide consumers with personalized health tea programs; North China Pharmaceutical also launched the "Zhen Yinzi" brand, which is committed to combining traditional Chinese medicine health care with modern beverage culture.

Although the capital and market are very optimistic about the prospect of Chinese health tea, some insiders still hold different views on it. They believe that although the market potential of Chinese health tea is great, the competition is increasingly fierce. In order to be more dominant in the market, brands must continue to innovate, improve product quality and service level to meet the increasingly diverse needs of consumers.