Guangdong Fashion Week: Shaxi Fashion, Shaxi Leisure Garment Foreign Trade Base Brand Exhibition Held

On September 23, as a series of activities of 2024 Guangdong Fashion Week - autumn branch venue, the brand exhibition of Shaxi Leisure Garment Foreign Trade Base was held in Longrui Village, the cultural landmark of Shaxi, Zhongshan. Hundreds of guests enjoyed the new trend of fashion Shaxi together in the ancient charm, and looked back at the extraordinary charm of the century long capital in the new fashion.

　　 Gather new cohesion and polish the gold lettered signboard of "Fashion Shaxi"

As a famous leisure clothing town in China, a clothing production base in China, a textile city with the most industrial influence in China and a foreign trade transformation and upgrading base in Guangdong Province, Shaxi's clothing industry is mature in scale, strong in cluster effect, and complete in chain. The industrial chain can well meet the mainstream models of the clothing industry in recent years, such as "rapid reverse processing" and "flexible production". It is home to Hailan, Uniqlo Anta and other high-quality ODM and OEM suppliers of more than 60 domestic and foreign well-known brands and niche high-end brands.

Liu Weiliang, Deputy Secretary of the Party Committee of Shaxi Town and candidate for the town head, said that in the past two years, with the strong support of the provincial and municipal governments, the Party Committee and the government of Shaxi Town aim to polish the gold lettered signboard of "China's Famous Leisure Clothing Town", strive to create a good business environment, and promote the intelligent and high-end development of Shaxi clothing industry. Shaxi Town attaches great importance to the link with the national and global garment industry. This time, Shaxi opened the branch venue of Guangdong Fashion Week in the form of industrial clusters, hoping to further enhance the popularity and influence of Shaxi's regional brands, display the style of advantageous enterprises, polish the industry card of "Fashion Shaxi", and highlight the important role of Shaxi Town's "Dawan District Flyover" through a series of activities, Promote Shaxi to become the fashion center and fashion industry base of the Greater Bay Area.

Liu Yueping, president of Guangdong Garment Industry Association, pointed out that Shaxi, as an important garment industry cluster in Guangdong, is supporting global supply and demand with the leading strength of "casual clothing"; Leading the process of industrial digitalization with the innovative measures of "Shaxi Intelligent Manufacturing"; With the modern attitude of "fashion Shaxi", we will spare no effort to create a new pattern of clothing industry, and continue to provide momentum for the development of clothing in our province. When I came to Shaxi again, I saw that Shaxi organically combined cultural inheritance, rural revitalization and intelligent clothing manufacturing, which added impetus to the development of the clothing industry while enabling industrial forces to enable a better life, providing a good example of industrial development.

　　 The era of 4.0 starts, Shaxi Garments leaps to the high-end of the value chain

After years of accumulation, today's Shaxi fashion industry has ushered in the 4.0 era. With first-class design and research, intelligent manufacturing innovation, the rise of new retail terminals, superior product quality, and the gathering of well-known brands, Shaxi is accelerating towards a modern industrial system with the pace of moving day and night, rain or shine.

Li Yubin, Deputy Secretary of the Party Committee of Shaxi Town, shared the positioning of anchoring "the new center of Zhongshan Xicheng City and the first choice of Shenzhen's western industry". Shaxi will base on the location advantage of Dawan District overpass, firmly seize the historical strategic opportunity of opening Shenzhen to traffic, and take various measures to create the best business environment, Through 12 real gold and silver policies, we provide the whole life cycle butler service for enterprises, and warmly welcome all parties to join in the construction and development of Shaxi clothing industry.

In order to accelerate the transformation and upgrading of Shaxi garment industry to enable new quality productivity, Shaxi Town Government, Xinxing Jihua Inspection and Testing (Beijing) Co., Ltd. and China Quality Certification Center Co., Ltd. successfully signed the "Strategic Cooperation Agreement on Central and Local Co construction of New Quality Productivity Promotion Center" in early September, and jointly wrote a new chapter of win-win cooperation between central and local governments. Shen Xi, director of the Innovation and Development Department of Xinxing Jihua National Military Product Inspection and Testing Center, said that the "National Military Product Quality Inspection Center", which is based on the operation of Xinxing Jihua Inspection and Testing Co., Ltd., has many years of experience in scientific research and standard formulation of major national military projects, and will provide new materials application, new technology upgrading The formulation of new standards provides competitiveness support. The establishment of the central and local cooperation mechanism will lay a good foundation for the cultivation of Shaxi's industrial incremental market and the generation of new quality productivity, and the central and local governments will work together to promote the high-quality development of Shaxi's textile and clothing industry.

　　 Ancient Charm and New Fashion, Shaxi Smart Manufacturing Shows Muscle Style

As the exhibition and promotion platform for the industries and products of Guangdong textile and garment foreign trade transformation and upgrading base, Guangdong Fashion Week has always paid close attention to the development of Guangdong textile and garment foreign trade transformation and upgrading base, integrating all forces, giving full play to the role of the platform, promoting Guangdong garment superior products, improving the competitiveness of enterprises' products and market development, and promoting the high-quality development of Guangdong garment foreign trade!

This time, Longrui Village, the cultural landmark of Shaxi branch venue in Zhongshan, was chosen to build a modern show in the Liu's ancestral hall complex with a long history and Lingnan characteristics, so that "fashion" can return to the breeding place of the industry. The combination of ancient charm and new trend shows the new style of Shaxi fashion, while creating new opportunities to promote the integration and innovation of traditional and fashion industries, and drive rural revitalization and prosperity.

At the release site, Xiahu Aristocratic Family, Jinding Wisdom, Anifa, Yuanyi Wisdom, Wenwen, Chaozhuo, Shenweiji, Ruicheng Clothing, Dodo, ETU. Yitu, MeMe Marie, TD (TOM DONG)、 Chuanggu, Chinese dress, Goddess's Battle Gown, etc. jointly released the latest clothing products, focusing on the new image of Shaxi clothing brand and high-end intelligent manufacturing strength, showing the new fashion style of Shaxi in the new era!

It is worth mentioning that as the "hometown of basketball", Shaxi has a profound basketball culture and rural sports foundation, and won the championship in the national "village BA" finals in 2023. This release, Shaxi basketball team players surprised to show up, wearing Shaxi clothing, with the champion style to interpret Shaxi fashion!