2021 Beijing Fashion Week Opens The Dream Journey Of "New Five Years"

At the beginning of the sixth year, Beijing Fashion Week Once again, it has gone to the era of high-quality development 3.0 in the "new five years".

On September 3, Press conference of 2021 Beijing Fashion Week Shougang Park, a new landmark of the capital city's revival, was successfully held. Together with the well-known designer Fang Ying, a national style show with the theme of "good time" was presented. Under the background of fashion industrial style, a feast of perfect integration of Oriental culture and modern fashion was presented. This release show is more than just The first show of 2021 Beijing Fashion Week It is also included in the official agenda of China International Trade in services Fair (hereinafter referred to as "service trade fair") in 2021, which is the grand opening of "2021 Beijing consumption season · International Fashion Festival".

As the public activity unit of 2021 Beijing international design week, "Fashion Beijing", 2021 Beijing fashion week is jointly sponsored by Beijing Fashion Textile Industry Association, Beijing fashion Holding Co., Ltd., fashion Beijing magazine, and undertaken by Beijing Fashion Week Co., Ltd. and Beijing Fashion Capital Culture Communication Co., Ltd. From September 15 to 26, 2021 Beijing fashion week, with the theme of "building a dream", will hold nearly 100 online and offline official activities in Zhangjiawan Design Town, Beijing future design Park, Shougang Park, longfu cultural center, Sanlitun, Wangjing street, Jinggong fashion innovation park and other capital fashion cultural landmarks, to build the ecological concept of "East, West, north, South, middle" urban fashion platform.

Since its establishment in 2016, Beijing fashion week has been based on the new orientation of serving the development of the capital city, taking fashion as the starting point, leading the industrial transformation and upgrading, enabling the capital city renewal, and helping the construction of the "four centers" in the capital and the construction of Beijing International fire consumption center city. It has gone through the stage of strategy raising and cultivation consolidation, and the platform value has been continuously released, It has formed a unique core competitiveness and entered the track of sustainable development. It will be formally incorporated into the next 15 years plan for the construction of Beijing National Cultural Center in 2020. In 2021, the "fourteenth five year plan" will start, and the two centenary years will meet. It will start a new journey of building a socialist modern country in an all-round way. It will be a critical period for Beijing to build into an international first-class, harmonious and livable city. Standing on a new historical coordinate, Beijing fashion week has ushered in a new stage of high-quality development in the "new five years".

Under the new development pattern, Beijing Fashion Week 2021, under the opportunity of upgrading the capital's urban function, will, for the first time, join hands with the world's first national, international and comprehensive service trade platform, the service trade association, jointly built by the Ministry of Commerce and the Beijing municipal government, to jointly promote the construction of domestic and international double circulation and Beijing international consumption center city.

　　 Wang Yudong, deputy director of Beijing International Design Week Organizing Committee Office, deputy general manager of Beijing Gehua Culture Development Group Co., Ltd., and chairman of Beijing International Design Week Co., Ltd., delivered a speech

Wu Li, director of the Organizing Committee of Beijing Fashion Week 2021, President of Beijing garment and textile industry association, Secretary of the Party committee and chairman of Beijing fashion Holding Co., Ltd; Gu Weida, deputy secretary of the Party committee and general manager of Beijing fashion Holding Co., Ltd; Wang Yudong, deputy director of Beijing International Design Week Organizing Committee Office, deputy general manager of Beijing Gehua Culture Development Group Co., Ltd., and chairman of Beijing International Design Week Co., Ltd; Deputy director of the Organizing Committee of Beijing Fashion Week 2021, member of the Standing Committee of the Party committee and deputy general manager of Beijing fashion Holding Co., Ltd; Han Qiang, assistant director of industrial culture development center and deputy director of Sanda center, Ministry of industry and information technology; Famous fashion designer Liu Wei and other leading guests attended the press conference. Wang Wensheng, deputy director of 2021 Beijing Fashion Week Organizing Committee and vice president of Beijing garment and textile industry association, presided over the conference.

Wu Li, director of organizing committee of Beijing Fashion Week 2021, President of Beijing garment and textile industry association, Secretary of the Party committee and chairman of Beijing fashion Holding Co., Ltd Address

　　 Upgrading of cultural dream building platform enabling capital city renewal

Wang Wensheng, deputy director of Beijing Fashion Week Organizing Committee and vice president of Beijing garment and textile industry association, presided over the press conference

Rooted in the profound cultural heritage of the capital, focusing on the innovation and inheritance of traditional culture and the construction of the national cultural center, Beijing fashion week has been adhering to the "fashion + culture" as the starting point, activating urban culture through fashion carriers, and serving the national strategy and the development of the capital.

On September 15, the main forum of 2021 Beijing fashion Summit Forum will be held in Beijing future design Park of Zhangjiawan Design Town, focusing on "the new Beijing mode of capital fashion industry enables urban renewal and development", and explores innovative development mode in combination with the construction and development requirements of "design Town, smart town and vitality town" in the new period of Zhangjiawan design town.

On that night, the opening ceremony of 2021 Beijing fashion week will also appear in the Beijing future design Park of Zhangjiawan design town. The "dream chasing" technology fashion conference jointly created by Tongniu, the capital's representative brand, and Liu Wei, a famous fashion designer, will kick off this fashion week. The opening ceremony will also hold such signing and awarding ceremonies as the permanent site of Beijing fashion week, the entry ceremony of Beijing Fashion Industry Research Institute, and the future fashion design innovation alliance. Beijing fashion week will join hands with high-quality resources to jointly seek the development of fashion industry.

As the highlight of Beijing fashion week, this fashion release section gathers more brands in depth, and brings together more famous celebrities from the fashion industry to participate in it. Famous fashion designers such as Zhang Yichao, grace Chen, Guo Ruiping, sun Xiuqin and Huang Xu will show their brand-new series; Local "time honored brands" such as Xuelian and Raymond will inherit classics and rebuild glory; Art fusion ace, JEFEN and other international brands will also be on the stage to jointly create international fashion release standards, deeply tap the cultural value of brands, and tell the fashion stories of Chinese brands in the new era.

On September 26, the closing ceremony and the gorgeous show "Butterfly" by international famous designer Lawrence Xu are ready to start. At that time, more than 30 stars will shine on the red carpet. The closing show will be broadcast live by Xinhua, Beijing TV news channel, Tencent video, Sina News and other heavy media. The multi frequency and same screen will speed up the fashion pulse of Beijing again.

Building a dream of Commerce and offering wisdom to the construction of international consumption center city

Deputy director of the Organizing Committee of Beijing Fashion Week 2021, member of the Standing Committee of the Party committee and deputy general manager of Beijing fashion Holding Co., Ltd., introduced the highlights of fashion week

In 2021, with Beijing officially approved to cultivate and build into an international consumption center city, Beijing fashion week will follow the urban development strategy, further accelerate the cultivation of new fashion consumption formats, deeply stimulate consumption vitality in the post epidemic era, leverage domestic demand, and implement the new development concept of deepening supply side structural reform and unblocking the domestic big cycle, Make every effort to build the capital into an international consumption center city.

During this fashion week, we cooperated with Hotan municipal government in Xinjiang to launch the "love of idles - Hotan national characteristics clothing exhibition", which will appear in 2021 week up fashion show, and jointly hold a fashion show with ederles silk as the core material in combination with Silk Road neon and pure touch brands Online and offline interaction and other forms help commercial transformation and Rural Revitalization; With the industrial and cultural development center of the Ministry of industry and information technology, the exhibition of "advocating work, culture and innovation - Achievements Exhibition of art and design talents training project of cultural and creative products of cultural and cultural relics units" was held frequently, which skillfully integrated national style and cultural innovation, and expanded the space of fashion consumption. At the same time, 2021 Beijing fashion week international image exhibition will combine with more than 20 artists to present brilliant visual works of new cutting-edge trends. In addition, a series of exhibitions such as "Jinggong splendid fashion exhibition" will appear in the sub venue of Jinggong fashion innovation park to release the traditional and modern charm of intangible cultural heritage.

"2021 Beijing Tianjin Hebei top 100 young fashion designers selection and excellent works release series activities will add momentum to the coordinated development of Beijing, Tianjin and Hebei and ease the non capital function strategy of Beijing. At the same time, the fifth "snow lotus Cup" cashmere clothing and hand-made works creative Invitational Competition, 2021 Beijing Fashion Week photography competition, China Italy youth fashion design competition and other influential events will also be staged in turn to pool original design talents and build an international first-class fashion industry ecosystem.

Science and technology build a dream, open up a new path of industrial digital upgrading

Han Qiang, assistant director of industrial culture development center of Ministry of industry and information technology and deputy director of Sanda center, delivered a speech

Beijing Fashion Week actively embraces the digital trend of fashion industry. In 2020, it fully adopted the "cloud + offline" strategy for the first time, and opened a new mode in the post epidemic era. This year, it will continue to deeply practice the online and offline dual track driving mode, and rely on the twitter platform to gather global brands and designers to open the "fashion online trend release", Strive to make the fashion "cloud" drawing more brilliant.

Famous fashion designer Liu Wei speaks

As a highlight of this fashion week, Beijing fashion week and titanium media will jointly create a heavyweight IP event, 2021 digital fashion summit, to define digital fashion. At that time, new platforms, new brands, new scenes and new retail representatives in the consumption field of the digital fashion industry will launch a smart collision around the theme of "digital new kinetic energy, fashion and new consumption", so as to help Beijing build a global digital economy benchmark city and Beijing's international consumption center city. As another sub forum of Beijing fashion Summit Forum, it focuses on the topic of "green fashion enabled by digital economy", explores the realization path of green fashion in the era of digital economy, and promotes academic integration and theoretical innovation.

The theme exhibition of "chasing dreams, protecting a better life with science and technology" will also appear in this fashion week. Fashion digital consumption experience center will be introduced on the scene to create interesting interactive experience with full sense of science and technology, such as virtual try on and online ordering. The charm of "technology + fashion" will be presented through the exhibition of digital workshop achievements such as aerospace products and science and technology functional products.

Six years worth of deep ploughing, comprehensive new butterfly change. In 2021, Beijing fashion week has entered a period of strategic opportunities for development. It is speeding up the formation of a more international, diversified, digital and commercialized fashion industry platform. It will continue to write a new chapter of development, draw a new blueprint for Beijing, and stride forward to the dream journey of "new five years"（ Reporter: Jiao Yanling)