Shengze Plays A Great Game Of Fashion, And China Design Summit Is Held Successfully

Throughout the history of human civilization, technology and art are always closely linked. The combination of technology and art will bring more yuan and more open fashion. In the process of industrial upgrading and the construction of fashion city, how to make Chinese design supported by science and technology and art become the new driving force to lead the high-quality development of textile industry?

Shengze, as one of the four famous silk cities in China, plays an important role in the national textile and garment industry. For this reason, on June 16, Shengze organized a fashion overall situation, and gathered together domestic and foreign benchmark figures such as science and technology, art, culture, fashion, commerce and so on to gather in Renaissance Hotel, Wujiang, Suzhou, to hold a grand China Design Summit. The summit is directed by China Textile Industry Federation, sponsored by China Fashion Designers Association and Shengze Town People's Government of Wujiang District, Suzhou, and undertaken by fashion designer magazine and China Oriental Silk Market Management Committee.

Xu Yingxin, vice president of China Textile Industry Federation and chairman of textile industry branch of China Council for the promotion of international trade, Shen Chunrong, deputy director of Wujiang District People's government, Secretary of Party Working Committee of Wujiang high tech Zone, Secretary of Shengze Town Party committee and Secretary of Party Working Committee of China Oriental silk market, full-time vice presidents of China Fashion Designers Association, Yang Jian, Zhu Shaofang, Xie Fangming Huang Ping, full-time vice chairman and Secretary General of China Fashion Designers Association, and other leaders attended the summit;

Experts from well-known universities in China: Chen Nanliang, vice president of Donghua University; Zhao Chao, vice president of the school of fine arts, Tsinghua University; Xiong ZHAOFEI, Secretary of the Party committee of the school of fashion, Wuhan Textile University, also came to the summit;

Guests from Shengze, the host city, include Yan Youming, deputy director of Wujiang district development and Reform Commission, Yu Chengkang, deputy director of Wujiang District Science and Technology Bureau, Gu Chunhua, deputy director of Wujiang district industry and Information Technology Bureau, Wang Jun, member of Shengze Town Party committee and director of Party and government office, and Lu Ziping, director of China Oriental Silk Market Management Office.

In addition, six Golden Summit designers, representatives of industry associations, universities, enterprises and designers, as well as directors of Wujiang and Shengze were invited to attend the summit to discuss the development plan. With a broad vision, innovative ideas and creative thinking, the summit explored the resources and elements of the fashion industry, and great figures from science and technology, art, culture, commerce and other fields at home and abroad made suggestions and suggestions for the construction of Shengze fashion city.

The theme of the summit is "science and technology leading change, art enabling fashion" At present, China's textile and garment industry has maintained a steady and improving quality situation. Science and technology, fashion and green are becoming new work orientation, new industry label and new social cognition in the new development pattern. The collision and integration of science and technology, art and fashion is a fashion event of speed and passion. It is the development trend of the future and will create a new era for us.

Shen Chunrong, deputy director of the people's Government of Wujiang District, Secretary of the Party Working Committee of Wujiang high tech Zone, Secretary of Shengze Town Party committee and Secretary of the Party Working Committee of China's Oriental silk market, said that creative design is a modern emerging business form integrating elements such as technology, fashion and culture, and is also an important driving force for accelerating the transformation and upgrading of the silk textile industry. Today's Design Summit takes science and technology leading change and art enabling fashion as the theme. It builds a platform for cooperation and dialogue between well-known designers and clothing enterprises, promotes the interaction between textile enterprises and fashion talents, resonance between fabric weaving and creative design, and the integration of traditional culture and modern aesthetics, making Shengze a fertile land for design flowers to bloom everywhere.

Xu Yingxin, vice president of the China Textile Industry Federation and President of the textile industry branch of the China Council for the promotion of international trade, said that with the basic realization of the 13th five year plan goal, China is now a powerful textile country. In the face of the global epidemic situation and geopolitics, the industry still shows resilience and vitality, achieving stable and healthy development. It has played a constructive role in stabilizing the economy, ensuring employment and preventing risks“ Since the beginning of the 14th five year plan, the whole industry has achieved a stable and good opening situation. We should also establish confidence and strive for the high-quality development of the industry.

Chen Nanliang, vice president of Donghua University, said that the development of modern science and technology has become the main driving force and key technology of industry innovation and development. Scientific and technological innovation gives birth to new ideas, new products, new processes and new systems, which has a significant impact on the industrial chain and value chain. The integration of technology and art is the future development trend. To further strengthen the integration of technology and art, China's garment industry needs to grasp the new situation and seize new opportunities.

Zhao Chao, vice president of the Academy of fine arts at Tsinghua University, said that design is an interdisciplinary discipline, which makes technology more modular. Design actually affects everyone, and everyone is a designer. The core of design is to construct meaning, is the process of decision-making, and its most important responsibility is to establish emotional experience. Design science should be the third science to distinguish natural science and humanities. Design is integration and construction, and it should really play an interdisciplinary, cross industry, integrated innovation.

Simon Collins, founder of we design and former dean of fashion school of Parsons Institute of design, said that technology and sustainable development will create new fashion, and there will be no fashion industry without sustainability. We can't stick to the past. China also has very good original ideas and very new resources. We should build a sustainable circular economy and do not forget the most basic design elements when using new resources.

Yuan Qiong, vice president of winner fashion group, said that winner fashion group is a medium and high-end women's wear brand in China. In the process of transformation and follow-up of Internet e-commerce, enterprises have summed up a set of systems: usability, content accuracy, promotion, search, rating and audit. In the past five years, enterprises have made great efforts to create Omni channel marketing, with the help of platform promotion and live broadcasting, and fully integrate online and offline. In addition, the company through the development of intelligent systems to understand customer needs.

Giovanni pungetti, a fashion management guru and former CEO of Maison Margiela, believes that fashion and technology are becoming more and more integrated. The scientific and technological revolution is a revolution of human beings. If there is no one, we can't go anywhere. We must let people give full play to their creativity. If there is no one, we can't create the fashion industry and promote the development of the industry. We should understand technology and know how to use it, but it can not be controlled by technology. We should not be afraid of technology, nor should we yield to technology. People and machines always exist together, in the history of human development.

According to Detlev Pross, coloro's Chief Strategic Officer, color is light, electromagnetic energy and directly affects our bodies and minds. Technology can prove that color can determine whether a garment looks good or not. Coloro has created a database of 600 million different color codes, and can predict color trends and trends at the same time. Through technology, customized color scheme for customers, making color application very simple.

Liu Fang, founder of Koi interactive, said that in the alumni fashion show with the theme of see you in another galaxy, we did 30 virtual model shows, and other models on the scene and on the screen were displayed at the same time, which is a new attempt of the industry. Chaos on Mars project has won the UK's Global Creative Award and FWA digital media man award in cooperation with Tao ti. We are willing to use our design, international language, technology and technology to do some future fashion marketing and try.

Dialogue with designer of Golden Summit Award:

Zhang Zhaoda: winner of the 1st and 9th China Fashion Design "Golden Summit Award" (1997, 2005)

Wu Xuewei: winner of the 3rd China Fashion Design Golden Summit Award (1999)

Wu Xuekai: winner of the 6th China Fashion Design Golden Summit Award (2002)

Liu Wei: winner of the 17th China Fashion Design "Golden Summit Award" (2013)

Chen Wen: winner of the 19th China Fashion Design "Golden Summit Award" (2015)

Zhang Yichao: winner of the 23rd China Fashion Design "Golden Summit Award" (2019)

Zhang Zhaoda: traditionally speaking, brand style is very important, and style determines the audience; Brand should be rooted in Chinese culture and refine Chinese culture with critical thinking; The emergence of any brand must come from a philosophy, which satisfies many expectations in our mind.

Wu Xuewei: design is not from 0 to 1, but from 1 to 2. Therefore, history + future has produced new design and technology. The speed of science and technology development in the future is faster and faster. In fact, it is the return of people to the original life. How to make people's life more convenient and make people's clothes more comfortable should be shouldered as a designer. No matter how clothing develops, people are the core. We are confident that we have ushered in a good era.

Wu Xuekai: today's more scenes give designers inspiration and design possibilities, not only to bring more value to life, fashion and fashion industry, but also more possibilities. After decades of development of China's textile and clothing industry, this era actually requires enterprises and brands not only to have the ability to move forward, but also to have the ability to look back, so that we can fully integrate our culture and the value of our country with our brand, so as to form a sustainable concept and value of brand development.

Liu Wei: looking at the global trend of textile and clothing, the innovation and transformation of every textile and clothing brand in history is led by science and technology. For designers, the most important thing is to return to the original intention, return to the design essence of the original mind, why we design, for whom we design, we study such a problem, after we do this well, many design problems will be solved. Because designers are to stand in the perspective of fashion, including to be very sensitive to capture the trend of fashion and international trends.

Chen Wen: our fabrics, shapes and colors are inseparable from art. Art and fashion are closely related. In particular, technology is needed to provide fashion and better functionality. The biggest problem facing our brand development is that there is not a very strong symbol. Our way of thinking is to follow the crowd mentality and not to think. Many things don't have brand symbols, so innovation will be greatly reduced.

Zhang Yichao: Nowadays, science and technology play an important role in social development. Designers can express their ideas more quickly through science and technology. With the rapid development of science and technology and technological innovation, designers' ideas can be realized and design can be added with wings. For a designer, the application of a variety of new materials, can make the design produce better results, while enabling the entire industry. Technology is an indispensable energy in fashion industry.

In addition, as an important part of 2021 Shengze fashion week, China Design Summit also has an important content: fabric docking meeting. The organizers carefully selected 30 most representative local fabric enterprises in Shengze, covering a wide range of medium and high-end fabrics, so as to create a display window for Shengze fabric enterprises, attracting designers and clothing enterprises from all over the country. Among them, Wujiang Liufu Textile Co., Ltd. is mainly engaged in Rensi renmian series, which is deeply loved by the majority of international brands, and is the leader in silk simulation products. Liufu's Tencel garment dyed fabrics are also favored by European and American customers; Suzhou Susheng Textile Technology Co., Ltd., a Sino Italian joint venture, is famous for its exquisite pleating process and focuses on providing customers with customized services. The fabric docking meeting opened the precise docking mode of "original design" and "original fabric" integration, created an exchange platform for upstream and downstream enterprises, promoted industrial docking and cooperation, mutual benefit and win-win situation, and demonstrated Shengze's determination and innovative spirit to build "fashion city".

Science and technology lead to change, and art enables fashion. Innovation brought about by technological revolution can increase the added value of fashion products. Scientific and technological innovation is conducive to the adjustment of industrial structure and sustainable development. Every major scientific and technological revolution heralds the arrival of a new era. The progress of science and technology has brought about all-round progress in economy and life. Here, we expect Shengze to seize the new opportunity of integrated development of textile and clothing with the help of science and technology, art, culture and commerce, build a "big stage" for global industrial exchange and cooperation, and play a good role in the construction of this fashion city.