2021 China Textile Innovation Annual Meeting · Design Summit To Explore The New Era, Value And Future Of Zhishang

This year marks the beginning of the 14th five year plan. China has embarked on a new journey of building a socialist modern country in an all-round way. At present, the century changes and the century epidemic situation are interwoven and superimposed. On the basis of the preliminary completion of textile power, how to achieve a new leap forward is an urgent task facing the industry. The outbreak of the epidemic has accelerated the digital process of the industry. The supporting role of digital economy is obvious in the anti epidemic achievements of the industry. The ability of digital transformation has become the key and core driving force for China's textile and garment industry to win the current and future development.

On April 26-29, the series of activities of "Zhishang new era, value and new future - 2021 China Textile Innovation annual conference · Design Summit" was held in Dalang fashion Town, Longhua District, Shenzhen. Leaders of national ministries and commissions, leaders of local governments, cross-border experts and scholars, brand leaders and technology pioneers gathered at the summit to talk about digital and fashion. From the perspective of macro situation and top-level planning, the conference combed the new trend of the integration and development of fashion industry and digital technology, discussed the new mode of cross-border cooperation between sustainable fashion and digital technology, and explored a new path of industrial digital transformation and digital fashion ecological construction. A series of activities including theme report, special forum, trend release show, product development training, industry docking and fashion brand inspection were carried out in the four-day meeting.

This design summit is hosted by China Textile Industry Federation and Shenzhen Longhua District People's government, and jointly organized by China Textile Information Center, China Garment Association, national textile product development center and construction management center of Dalang fashion town in Longhua District, Shenzhen.

Seeking high quality development of the industry with "Zhishang"

Sun Ruizhe, President of China Textile Industry Federation and chairman of International Textile Manufacturers Federation (ITMF), Cao Xuejun, first-class inspector of consumer goods industry department of the Ministry of industry and information technology, and Xu Zhibin, member of the Standing Committee of Longhua District Committee and executive deputy director of Shenzhen Longhua District, attended the design summit. At the meeting, they fully affirmed that Dalang fashion town is exploring the construction of digital fashion leading area, and At the same time, it also interprets the new development concept and new development pattern of national and industrial innovation design in the new development stage. Chen Dapeng, vice president of China Textile Industry Federation and President of China Garment Association, presided over the meeting.

President sun Ruizhe pointed out in the keynote speech of "Zhishang new era, value and new future", that the favorable environment for digital technology to help fashion development is forming, the key capabilities are evolving, and the necessary paths are in urgent need of breakthrough. The "universal" application and combined application of digital technology is gradually breaking through the evolution from single point technology to multi scene application, realizing the deep integration of unique data, professional knowledge, business process and intelligent technology, and carrying out comprehensive application and system collaboration in industry trend prediction, product development, quality control, business operation and other links. Digital technology has become the "new infrastructure" and "new energy" for the development of the industry. It needs to take R & D and technical services as the core, complete the transformation from "digital individual" to "platform based service", and realize the large-scale breakthrough from point to area, from individual to aggregation. He also pointed out that in the future, in the process of intelligent industrialization and industrial intelligence, it is necessary to improve the industry penetration of digital technology, broaden the application scenarios of digital technology, guide the value transformation of digital technology, and strengthen the effective governance of digital fashion.

Inspector Cao Xuejun delivered a speech at the meeting. She pointed out that in the opening year of the "14th five year plan", the industrial economy continued the rapid recovery momentum since 2020 and made a good start. The added value of industries above designated size increased by 24.5% year-on-year, the value of export delivery increased by 30.4%, and the profit increased by 1.37 times. The average growth rate in two years was better than that before the epidemic. China's textile industry has played an indispensable role in dealing with the epidemic situation and ensuring the supply of epidemic prevention materials in 2020. In the first quarter of this year, textile production and export also continued to recover. However, affected by the epidemic situation, international situation and other external environmental factors, it is more difficult to keep the textile industry going well and the industrial chain stable. She also pointed out that to improve the modernization level of the industrial chain supply chain and form an industrial chain supply chain with stronger innovation ability, higher added value and more safety and reliability, the textile industry needs to focus on improving the leading development ability of scientific and technological innovation, accelerating the digital and intelligent transformation of the industry, cultivating well-known brands with wide influence, and building a diversified industrial supply chain. She said that design is an important productivity of fashion innovation and the most active part of digital technology application. Human big data supports the customized version of one size for one person. Artificial intelligence software has greatly improved the design efficiency. Blockchain technology has been used for the traceability protection of design copyright. The virtual implementation can display the design effect in three dimensions to enhance the experience of consumers. The integration of digital technology and fashion design shows a great prospect.

"This year, the situation of comprehensively promoting the construction of digital Longhua in our district has begun. We are accelerating the digital transformation of advantageous traditional industries, constructing the industrial ecology of digital economy, and building an international first-class digital economy Pioneer Area." In his speech, deputy district chief Xu Zhibin pointed out that Dalang fashion Town, as one of the six key areas in Longhua District, is an important link in the construction of digital Longhua development pattern. Since its establishment in 2003, with the goal of building a world-class fashion industry cluster and creating "two districts and three centers", the town has transformed from a poor and backward area outside the former Special Economic Zone into a fashion enterprise cluster area, from the original export OEM processing to a headquarters enterprise cluster with its own brand, From the original industrial workers based talent structure transformation to fashion creative talent gathering area, the industrial advantages, brand advantages, talent advantages are further highlighted. He also said that Longhua will take the initiative to shoulder the mission of emerging industry highland and new fashion industry city entrusted by the municipal Party committee and government, further promote the high-quality development of fashion industry and build a new fashion industry city in Shenzhen by relying on Dalang fashion town.

Inject vitality into the industry with digital + Fashion

At the Design Summit, activities such as the Establishment Ceremony of digital technology innovation alliance of fashion industry, the awarding ceremony of alliance enterprises for research and release of fashion trend of Chinese textile fabrics, and the launching ceremony of 2021 "Dalang Cup" Chinese women's wear design competition were held.

Yu Jianyong, academician of Chinese Academy of engineering and President of Donghua University, delivered a speech at the "Establishment Ceremony of digital technology innovation alliance for fashion industry". He said that under the new development pattern, the digital economy is becoming an important source of new competitive advantages for the fashion industry, and the fashion industry will also give new connotation to the development of the digital economy. The establishment of digital technology alliance is just in time. He hopes that the alliance will focus on innovation and promote the development of digital technology in fashion industry; Value oriented, strive for new growth of fashion industry; Value oriented, strive for new growth of fashion industry. Mr. Shen Xiangyang, a renowned scientist in the field of artificial intelligence, a double employed professor of Tsinghua University, a foreign academician of the National Academy of engineering of the United States, a foreign academician of the Royal Academy of engineering, and the chairman of the Digital Economy Research Institute of Guangdong, Hong Kong and Macao, sent a congratulatory message from the United States. He said that AI can better link fashion, culture and economy, change the way of thinking, behavior and life style of human beings, and inject the surging vitality of innovation, creativity and creation into China's fashion industry with scientific and technological wisdom.

Leading the future value reconstruction of industry with digital trend

In the theme report of the Design Summit, Wang Weifeng, the managing director of Accenture's Greater China product manufacturing division, Gao Feng, chairman of Shanghai jujubosilin Brand Management Co., Ltd., and Tao Ke, head of market development of Lanjing group in China, were invited respectively from the five major technological trends of digital transformation of the industry, the value reconstruction of brands in the digital context Under the background of carbon neutral and carbon standard, the important value of sustainable materials to promote low-carbon textile industry is discussed. The new trends, new technologies and new materials of creative design, future of science and technology and ecological development are discussed.

Pan Ming, President of Shenzhen garment industry association, Zhou Yilu, associate professor of Fordham University and co-founder of fashion deepblue (FDB), Xu Yuanchun, chief operating officer of Xiaobing company and director of artificial intelligence creativity laboratory, attended the forum of "zhishanglun Daochang · dialogue forum of digital innovators" hosted by Li Binhong, director of national textile product development center, Guan Zhen, chief technical consultant of Microsoft (China) Co., Ltd., and Chen Chuan, vice president of Hejing capital investment, have carried out wisdom sharing of cutting-edge ideas and business practices around "data driven, man-machine collaboration, cross-border integration, CO creation and sharing".

As the heavyweight link of the series activities of the summit, "spring and summer 2022 Chinese textile fabric fashion trend and Zhishang design release show" presents a fashion feast jointly created by ten excellent textile fabric enterprises, including Hangzhou wanshili, Hezi fashion, Quanzhou helun, Shanghai Lingfeng, together with excellent designers Zhao Huizhou, Anbo, Chen Xiaoting, Li Kun, Wang Ting and Yan Ming. The release show takes "new life" as the core concept, and conveys the popular trend of China's fashion industry with the four themes of "matter, reality, adaptability, nature, and fantasy". What is particularly striking is that in the "artificial intelligence pattern design creative interactive platform" × In the "Hui" link, designer Zhao Huizhou of Jinding award adopted the digital design products of Hangzhou wanshili silk Digital Printing Co., Ltd. to transform the ready-made clothes. The fabric product pattern of wanshili adopts the world's first artificial intelligence emotional AI pattern design technology jointly developed and created by China Textile Information Center and Microsoft, which perfectly realizes the integration of fashion trend, textile product design and digital technology. In addition, the super precision 3D digital material simulation technology created by China Textile Information Center and Xindong science and Technology Co., Ltd. also attracted attention. Through the digital solution provided by Xindong technology, the virtual release of the "2021 China International fabric design competition" award-winning fabric products digital transformation, and the trend of China's textile fabrics as the guide, showing the digital and fashion boundless integration of virtual release show.