What Is The Short Video Network Red, And Where To Go?

Are there essential differences among stars, Internet Celebrities and anchors?

Lei binyi is a science and engineering man, wearing black glasses, claiming to be "not good at talking" and "low EQ".

He is the founder and CEO of worry free media. This company is a company that has become popular on twitter. This company temporarily ranks first in the list of shaking tone MCN. Under the banner, there is "Yu Yu and Mao Mao Jie", which is the cross cutting boy who sings "good hi Yo".

In fact, in addition to "Yu Yu and sister Mao Mao", Wuyou also has well-known online celebrities, such as Wang naiying, Wen Lingling, Zheng Jianpeng & Yanzhen, and other famous online celebrities, with more than 50000 signed hosts and more than 900 million fans on the whole platform. At present, the company has expanded to more than 1800 people. "It's terrible. I don't always know who is in the group. " Youwuyou's fans are more than one million, said wanghong.

According to the Research Report of Founder Securities in March, the value of worry free media reached 1.93 billion yuan, ranking first among online celebrities. With more than 40 artists including Chen he, Papi and Zhang Junning, Taiyang Chuanhe ranks the 20th with an estimated value of 560 million yuan.

At the other end of the prosperity of worry free media is the relative consumption of Internet Celebrities. When he saw "Yu Yu and sister Mao Mao", he was a little tired and had a thick makeup on his face.

His original name is Yu Zhaohe. He studied architecture. He was also a journalist before. He became popular on the Internet with a piece of "haoheyo" and cross talk.

At the moment, the "surplus and sister Mao" can be regarded as the highlight moment. The live delivery with goods is progressing smoothly, which is basically out of the circle. But the pressure is still there, and the core data, such as his praise, are not so good-looking. "Will be anxious." He said.

In fact, anxiety is far more than him, I talked with a number of chattering sound network red, have a desire and fear of traffic. Tremolo algorithm is like a magic spell, which can't be solved and can't be understood.

When judging a person's business value, it is necessary to understand his starting point. The advantage of shaking tone is that it takes advantage of people's fragmentation time. It expands quickly and becomes popular quickly, but the cost is that it forgets quickly.

Film and television stars rely on the accumulation of roles, relatively can leave a deep impression, and can overcome for a period of time, but the opportunity is hard to find. Live network red, rely on the understanding of products, supply chain and even logistics, in fact, the threshold is not low.

Back to the short video network red, it's like a low-lying choice. But everyone has a lot of fragmentation time, but little memory capacity. The advantage of the popular mode of shaking tone network popularity is that the cost is very low, so the network red institutions earn a lot. But for the Internet red itself, it is more like consumables.

Objectively speaking, this is the best way for them. It's not easy to enter the film and television industry. There are various barriers. It is important to be the source of traffic first. In fact, "Yu Yu and sister Mao Mao" also has an actor dream. He has not yet succeeded, but it seems that he has already succeeded - Ramu Yoko.

It's like a cycle. Film and television companies are in crisis, but they are still on the top. Internet Celebrities despise the bottom of the chain, but they have money.

Now, the Internet red company is getting involved in the film and television industry, because it intends to make money. The change is too fast and the chain is too short. The online star companies that can enter the film and television industry will also encounter high costs in the film and television industry. How long will the surplus of the online celebrity business burn?

The film and television industry is a besieged city. People who come in want to go out, while those outside want to come in.

For the online Red companies, it seems to be an inseparable choice, because, that is the head of the net red lighthouse.

The so-called stars, online celebrities, all come to the same goal by different ways, are the focus of traffic. As for the way out, it seems to be more and more similar to cross-border.

Who will stay longer?