Market Analysis: The Domestic Clothing Market Will Evaporate 400 Billion This Year, And The Performance Of Luxury Group Will Decline

Miyake shut down its men's wear brand

On July 28, Issey Miyake, a Japanese fashion brand, announced that it would close Issey Miyake men in autumn and winter 2020, and gradually close its direct stores and online shopping malls. Issey Miyake said that the decision had been made before the outbreak of the new coronavirus, and the brand would take this opportunity to explore new possibilities for men's wear.

The domestic clothing market will evaporate 400 billion this year

According to the securities times, Domestic clothing industry We are experiencing the most serious "great retreat" since the reform and opening up. Some experts predict that the overall revenue of the clothing industry will decrease by at least 400 billion yuan this year, and the overall market scale will shrink by 15%. Most clothing brands are facing risks. In the first half of the year, companies listed on the market are almost outstanding in the industry. Squeezed by market demand, the price of front-end raw materials once hit a new low, and it is still hovering at a low level.

Luxury group's declining performance

Kaiyun group's net profit declined in the first half of the year

Recently, it has become the third largest luxury brand in the world such as Gucci and Saint Laurent Luxury group According to the latest performance report of kering in the first half of 2020, the group's revenue decreased by 29.6% year-on-year to about 5.378 billion euro, and the net profit decreased by 53% to 272.6 million euro. Kaiyun group also said that due to the lack of visibility in the overall luxury market, it was unable to predict sales in the second half of this year and would not be able to make up for the loss of revenue in the first half of this year.

National flag sportswear for the first time

Anta seizes the commanding height of Winter Olympic track

On July 27, Anta's national flag sportswear, a licensed commodity for the Beijing Winter Olympic Games, was unveiled on the Bund in Shanghai. This huge show activity means that Anta's marketing strategy has entered the accelerated stage of the Winter Olympics, and has experienced Anta's strategic heart to represent Chinese sports. In June 2009, Anta became a partner of the Chinese Olympic Committee, accompanying the Chinese sports delegation in a number of major international sports events, providing the national team with prize winning, competition and life training equipment. In 2020, Anta will bring the national flag sportswear from the arena into daily life for the first time. With 18 months to go before the opening of the Beijing Winter Olympic Games, antaju group has created such a big show and related products, aiming to let consumers know about the Beijing Winter Olympic Games through this group of flag products in advance, and also let the citizens have a better understanding of winter products and winter sports, so as to make full use of the Beijing Winter Olympics.

Japanese high-end fashion brand evisu launched wechat app mall

Recently, Japanese high-end fashion brand evisu launched wechat app mall. This time, evisu's entry into wechat app mall not only provides consumers with more surprise treatment and brand-new trend collocation, but also establishes close contact with users through more direct and effective maintenance of emerging consumer groups, perfectly integrates social networking and e-commerce, and realizes the integration of product and marketing. In order to bring consumers a better shopping experience, evisu wechat app mall was launched for the first time, and two classic theme series - "retro tannin" and "tooling era" were newly performed. Classic brand items were selected to show evisu's unique design charm.

Vimy's parent company plans to cut 850 jobs

250 stores will continue to be closed

On July 28, Victoria's Secret parent company, l brands, announced that it would lay off about 15% of its staff at its headquarters in Columbus, Ohio, with about 850 layoffs. As for the reasons for the layoffs, l brands said that the layoff was one of the cost reduction measures, and was still striving to better manage its inventory costs, changed the management structure of stores and continued to close 250 stores.

Hermes platinum rose 42% in the past year

According to the latest report of global art market research, Hermes platinum bag The value of Banksy, a British graffiti artist, has grown by an average of 23% over the past year. Research released by baghunter, an online platform specializing in luxury handbags, also shows that Hermes platinum bags outperformed the S & P 500 index and gold prices in the 35 years from 1980 to 2015.