Focusing On The Transformation Of Small And Medium-Sized Textile Foreign Trade Enterprises: How To Go To The Watershed After The Adjustment Period?

Beijing, Ningbo, July, 1 (reporter Lin Bo) American home clothes, Italy's autumn clothes... In the Hansen knitting mill located on the street of Jue stream in Xiangshan County, Zhejiang Province, the line of fire is completely open, and the workers are busy packing out the "basic funds" to all parts of the world.

"The order did not come, but should not come." Hansen, general manager of knitting, Zhou Zhikang, defined the foreign trade market after the Spring Festival in 2020 as an unexpected "start". Once, he even looked down on the "running volume" as a "continuation of his life" under the epidemic situation.

From boutique clothing to ordinary clothes, under the new crown pneumonia epidemic, Zhou Zhikang traded in low profit multiple orders for factories to keep turning. "100 thousand orders, gross profit is only 50 thousand yuan, I can not make money, but workers want to make money."

As we all know, Zhejiang is a big province of foreign trade. Facing unprecedented challenges, how to acquire new orders, tide over difficulties and turn crises into opportunities in the post epidemic era is the focus of attention of all sectors of society.

"Many companies choose to export to domestic sales, but in my view, there are still a wider market outside the country." Zhou Zhikang bluntly said that with the outbreak of epidemics outside the country, many foreign trade enterprises had to "lower their stance" and seek domestic channels. However, a number of enterprises were sticking to the "export" road and continuously widening the depth and thickness of overseas markets.

In Zhou Zhikang's view, it is true that foreign trade enterprises are facing a crisis of transformation, but transformation does not refer to "cross-border". "In my view, transformation is mainly about self promotion within the industry."

"Today's foreign trade market is not without orders, but the list with high gold content is in short supply." Zhou Zhikang explained with his own business as an example that the high order gold mainly refers to the high quality orders, while the high technology content is also relatively high profits. "For example, some foreign cultural sports events clothing and luxury clothing market, one ticket can have 6 million sales."

"But so far, affected by the epidemic, our factory has not received overseas quality orders." Although the lack of gold orders disappointed him, but after entering the adjustment period, the company also received some orders for home clothes, so that enterprises can run normally, "that is, companies do not make money, but they can remain vigour and will not go bankrupt."

In fact, Zhou Zhikang's problem is not a case.

The reporter understands that his factory seats are located on the shore of Gold Coast, a famous knitting city in China -- Jue brook, which has more than 500 small and medium sized knitting enterprises in less than 32 square kilometers of land.

There is no doubt that the knitting industry of foreign trade is the characteristic of Jue Xi, and the multi industry with the advantage of export-oriented economy takes the common development pattern to make it one of the export bases of China's knitting industry.

Looking back on the past, a group of knitted apparel orders will be completed in just a few days. The Jue brook can complete the whole process of weaving, dyeing and finishing, printing, garment processing and packaging.

Looking at the current situation, affected by overseas epidemic, a large number of knitting enterprises' foreign trade orders have been reduced sharply, and the pressure of business has increased. How can small and medium-sized foreign trade enterprises seek their own development path by changing their contingency before the outbreak crisis? It is persistence or transformation, or it has disappeared in the field of industry. Many foreign trade people are pondering this problem.

Since the outbreak of the new crown pneumonia outbreak, Zhou Yemin, general manager of fuming Knitting Co., Ltd., which is at the stage of adjustment, still maintains the efficient operation of the factory.

Workers are packing orders shipped to Germany on the fuming knitting line.

"Since the resumption of labor resumption, our workers have not stopped, followed by foreign trade lists." Zhou Yemin told reporters that the competition in the domestic market is fierce now. "Everyone is scramble for domestic sales, pushing the price down to the bottom line, instead of losing the significance of transformation."

Zhou Yemin's strength stems from his factory's uninterrupted overseas orders. Although he did not have high profits in previous years, the wages of factory workers still kept the standard of previous years, even higher than that of previous years because of overtime.

Referring to the secrets of stable foreign trade orders, Zhou Ye Min said frankly that it is mainly irreplaceable. "Foreign countries also need to dress and eat. Orders for necessities of life can not be abolished. The market is always there, and what we need to do is deep tillage in flower color and technology and increase our competitiveness."

If the change brought about by the epidemic, Zhou Yemin felt more about the delay of logistics transportation. "The shipping date has become longer and there is no convenience before."

In fact, in the big province of foreign trade, Zhejiang is not only a knitting industry with a single corner. Under the background of massive economy, the survival battle of small and medium sized foreign trade enterprises has long been sounded. After several months of adjustment, the small and micro foreign trade enterprises are still wandering in confusion and hope. (end)