Exclusive Interview: The Founder Of Mi Jibin, A Fashion Downer, Talks About The Development Of Enterprises.

Mi Jibin: he has been engaged in the garment industry for more than 20 years. He gradually went to the agent from the retail terminal sales, and later created the brand of the "Dan Dan". In the operation of the market, we accumulated a set of management experience. After communicating with Chairman Mi Jibin, we saw a young and intelligent entrepreneur, because it was very fashionable to dress in the clothing industry. When we talked about its business operation and brand development, rice really opened up a conversation, from its love for the clothing industry to a feeling. He said with emotion that he liked the industry because he came out of the first-line market. He wanted to update the style of the market consumers. He was able to control all the time, and he was very proficient in the investment in product design and design. He was not only very proficient in himself, but also had a close cooperation with designers both at home and abroad. Blame his product, whether it is daily market control, or the scientific transformation sales under the epidemic situation, can be seen as a smart and capable person.

I believe that there will be something you can learn from the industry experts and clothing entrepreneurs who have been launched for you by the world service network. In particular, he has his own set of secrets in market management, giving me some references from some young clothing people. He must have his advantages in his excels. Finally, he talked about how he grasped business opportunities in the 5G era, so that I could feel it. He is not only excellent in the traditional period, but also has a good future in his future development. Of course, I have a close relationship with other people's business secrets. How can he communicate with our beautiful journalists in the video?

　　 Oversize: we know that the products designed by your company are hip-hop and Oversize. Can you tell us briefly about your design team and design concept?

Mi Jibin: our design team has contacted with several international designer teams, and we have several outstanding designers from different countries to sign with us. So the best elements from the popular frontline all over the world will come to our product. At the same time, our team of designers is also decades old. Field experience and strong team, which is why why can he stand out in this ten thousand brand, and has always been the pioneer and leader of this trend. Although the epidemic has a certain impact on us, I believe that the style of our brand clothing will not be affected by this epidemic, because we have not stopped. During the epidemic period, we have also collected the fashionable styles and fashion trends all over the world. We have been collecting the new models so that the new consumers will not be disappointed with the consumers.

　 World clothing network: now the demand for clothing is still high. Not only does it require individuality, but also has a bright eye, and it also requires high quality. So I would like to ask you how do you control the quality of these products in the process of product design, production and sales?

Mi Jibin: from the day of the establishment of the brand, the company has been adhering to the idea that quality is the first and quality is the survival, so we control it very tightly from the beginning, including the production of cloth, yarn, fabric and dyed fabric. We strictly screen each item, and we have third parties from every step to making garments. The testing agencies are responsible for testing, so every piece of clothing meets environmental requirements. At present, the quality of clothes is becoming more and more popular among the whole people. Therefore, we must not make the best use of the quality. Because our clothing quality has been very good, so in Hebei, a very large shopping malls to enter the brand brand clothing is exempt from inspection can be directly into the cabinet, for their trust we can do is to improve the quality of our clothing, we will do the best quality products.

　　 World service network: after listening to what Mr. Mi said, I also realized that because of your strict requirements for product quality and responsibility for the market and consumers, we have been doing this brand for more than 10 years. In the past ten years, there must be some little-known stories. Can you tell us something about it?

Mi Jibin: it has been 15 years since the establishment of the brand. It was because I like clothes very much when I was in the industry. In fact, when I entered the early stage of the industry, I realized that if I want to make my career bigger, I must take the road of brand. So I registered the brand of "Dan Dan" 15 years ago. To tell you the truth, to run the brand of "Dan Dan Nu" for so many years is not smooth sailing. We went through the financial crisis and experienced transformation. We only know about the hardships, but we also realize that if we don't have our own brand, we will always be a retail investor, but we can not make clothes that satisfy consumers. Although I am the chairman of the clothing, I think this brand is not just mine, but also belongs to my employees and my customers. More than 10 years of hard work, we are also showing off our heads in the clothing industry. The style of design is also from the beginning of sports, leisure and lovers to the now luxurious tide card. In this process, we have been adhering to the quality of products as the first meaning, and the products are priced at the lowest level. In fact, an enterprise is sure to make money because it is also responsible for employees, but we pursue it. It is a thin profit, which is responsible for the employees and consumers. Therefore, the strict quality and the pursuit of small profits to the masses of consumers are brought about by the quality of the good Dan Nu, the style of the favorite, and the price can accept it.

　　 World service website: we know that you are a very attractive clothing man through the narration just now by Mi Dong. Then I would like to ask if our products are spread all over the world, and which market is the most popular product of our products. Why?

　　 Mi Jibin: there is still a certain feeling, this I will tell you a little story, after setting up his own brand, I was in Beijing's clothing wholesale market in Dahongmen, Muxiyuan, we were acting as a agent, and had a rich foundation. In the early stage of the design of the brand, we have our customers in almost all parts of Hebei, including the county town, and also because we treat customers. Toma Mi, integrity, so customers trust us. It is also true that our products are of excellent quality, and there are sure to be similar products of clothing styles. But our clothes are of good quality and gradually have good reputation in the local area. So we have developed a lot of fans who like mdnu locally. Later, Beijing relaxed, the wholesale market moved to Tianjin, and after we moved to Tianjin, we opened our own store, depending on the style and quality. We have won a good reputation in the local market, so why so far, agents, franchisees and major supermarket stores can support the brand of mdnu, because we have good reputation in the locals, and the products sold are not returned because of quality. I have promised with agents that if a customer returns because of quality problems, I will bear the loss, and I will reimburse the customer's fares.

I say so because I have confidence in the quality of my products. My motto has always been "quality". "Reputation is the way to develop", because when a brand grows, we are also growing up, and learning a lot in the process of growing up. As the founder of the Dan Dan Nu, I am very responsible to give you a promise: I hope to make the brand of the brand better and bigger, so that more consumers can trust and rely on us, so that you can buy the products of the product. Value. So success is not accidental. It is because we use integrity as the foundation, quality escort and fashion trend as our leaders.

Customers must be good buy products, as enterprises can not say that every season will be good products, but we will strive for every season products in the industry leader, toward the light luxury, hip-hop route. Last year, the company decided to transform is also a very bold decision, many people in the industry are not optimistic about the transformation of the company, because they do not know how to transform the company, we are also under a lot of pressure and finally transformed successfully. There are also many brands following suit to our company's design style. But I think we should do our best. The so-called "good wine is not afraid of deep alley", the company will focus more on product design and quality. I believe our products will surely make consumers like it and will not let consumers disappointed.

　　 Hello, MI Dong, now that the 5G era has arrived, in fact, no enterprise can escape the reform. We also know that MICON Dong is promoting your brand culture on the top of the jitter. I would like to ask you what are our next steps to promote our brand culture.

Mi Jibin: the arrival of the era of 5G has seen tremendous business opportunities for the company. At the same time, the reason for going to the jitter is not to carry goods, but to promote the brand culture of the Dan Dan slave. Because we let more people know about the "Dan Nu", because there are more than 800000000 official data on the trembling sound, so we chose this platform to let more people know and understand it. In addition, the future planning, I think a brand is not a brand in the long run, we also want to be a brand with feelings and stories. The clothing of the Dan Dan Nu has a culture and a story. The brand has value. I hope that one day, consumers will know me from the brand of "Dan Dan", rather than from me to understand the "Dan Dan". So we have to pass the "Dan" Nu, so that more people can like Milan slaves.

At the same time, now that the government has launched the "one belt road" plus the arrival of the 5G era, we also hope that we can go out of the country with the design and quality of the product and face the world and seek partners from all over the world.

Of course, we still have to continue to work hard, because if you want to go abroad, let more people know that they are still hard to fight, we must ensure that the quality of products is the first priority, the style is the highest priority, can guide the trend, and be able to properly present the aesthetic standards of young people. I think this is what we need to do at the moment, thank you.

Thank you for your interview with our world clothing and shoe net.