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Bosideng Open To Collect Quality Suppliers And Processing Plants

2020/3/10 12:41:00 2

In order to release more benefits from the industrial chain of the down jacket industry, the vice president of China clothing association and Bosideng Holdings Limited announced that the upstream and downstream industry chain should be further integrated.

At present, the domestic epidemic situation has gradually stabilized, and the consumer market will still be in the recovery period in the two quarter.

In order to release more benefits from the industrial chain of the down garment industry, according to the new strategic planning objectives and annual key work requirements of the group, it is urgent to make further integration of the upstream and downstream industry chain, and look for more partners from all angles and more angles, and join hands with more quality suppliers and processing plants to create a down jacket product that is inferior to foreign brands. Lead us out of the cold winter!

As is known to all, Bosideng, a 44 year old Chinese down garment brand, has successfully achieved the brand's iterative upgrading before and after 2017 by refocusing its core business down jacket and a series of bold measures. The domestic down jacket consumption is generally showing a downward trend, but the market capacity of the domestic brand Bosideng down garment is expanding. Even in recent years, people in the fashion industry have appreciated this brand. They have seen stars, dads, down to jowl, little red books and micro-blog, and can see Bosideng everywhere.
In early 2020, it was chilly in spring. The outbreak of the new coronavirus has touched the hearts of millions of people. Under the crisis, Bosideng group takes on the social responsibility and comprehensively starts the economic battle. In February 4th, Bosideng launched the related public welfare collection of "warm demand, quick contact with Bosideng, 300 million down jacket is being sent to the epidemic prevention line". The value of 3 hundred million down jacket is on the front line, and every Bosten high quality down jacket will be sent to the needs of the people as soon as possible.
In the London Fashion Week in February 16th, many Chinese faces were absent. However, Bosideng, a national brand of down jacket, was carefully considered, and arrived at the model of 54 Chinese flags with an independent brand. The audience cheered, and everyone shouted "China refueling" to welcome spring blossoms together. This move enables the group to add itself to the international arena, to show itself in big pattern and extraordinary courage.