Did La Natsu Bell, The "King Of Wan Dian", Still Welcome Spring?

For many people, La Natsu Bell's brand will not be strange. In the early years, La Natsu Bell's store was everywhere, and it was the crowning of Wan Dian Wang. However, all of these achievements came from Xing Jiaxing, the founder of the company.

Xing Xing Xing, born in 1972, is a man of great ideas and courage. When he was 21 years old, his mother gave him hundreds of yuan to ask him to buy some saplings. Later, when he saw the training course of clothing pressure training in the city being enrolling, he did not hesitate to sign up for the money to buy the seedlings.

After graduating from the training class, Xing Xing went to a Taiwanese garment factory and later went to Beijing Institute Of Fashion Technology for half a year's clothing design. After school, he went back to the original company and started selling. However, when his boss in Taiwan wanted him to go to Wuhan to open a branch office, he decided to give up the job and follow his friends to go to Taiwan to start a business as a clothing agent.

In 1998, it was difficult for clothing agency to continue to expand. Xing Jiaxing decided to create his own brand, LaChapelle (La Natsu Bell). In this way, La Natsu Bell was born. From the beginning, La Natsu Bell had only 2-3 designers, and the clothing styles were very limited.

However, xingjiaxing still relies on her own experience for many years to place the brand in the 25-30 year old girl and lady dress. It also learned the fast fashion mode represented by ZARA and adopted the advanced fashion brand operation concept. From joining in thinking to increasing direct stores, the layout of the first and second tier markets is focused.

In the 03 year, the big brands cancelled the production orders because of SARS. However, La Natsu Bell did the opposite and increased production to ensure inventory. After SARS, consumers retaliated for shopping, while big ones were short of stocks. La Natsu Bell just filled in the blanks.

The tragic situation of La Natsu Bell in 2019 is obvious to all. In the recent period of 2020, La Natsu Bell has constantly heard all kinds of news.

First of all, in January 21st, La Natsu Bell released a performance notice, which predicted that the net profit of the company will be 1 billion 600 million yuan to 2 billion 100 million yuan in the 2019 year.

Then, in February 3rd, La Natsu Bell went on to announce the announcement that the company received the resignation from Chairman Xing Jiaxing. And the position of chairman will be replaced by the former executive director and President Yu Qiang. But only a few days after the new chairman took office, La Natsu Bell was hit by big news.

In February 13th, La Natsu Bell, the operator of the Shanghai La Natsu Bell dress Limited by Share Ltd, added the information of the executor. The execution target was 3268115, and the execution court was the Xuhui District people's Court of Shanghai. Can La Natsu Bell return to spring in the face of numerous crises?