Shoes Ring Fire, Nice Pour Oil.

　　 Who brought the money circle operation into the shoe circle?

No one had thought that the task of "basic financial literacy" had been completed by shoes circle.

Since mid June, there has been a lot of talk about the currency of shoe circles, and the market has shown a trend of currency after a lot of drums.

Turnover curve, ups and downs, sales list...

All kinds of financial terms appear on nice, bullfighting and other electronic business platforms. When crazily, some platforms also provide services such as physical representation, cash delivery and leveraged transactions. As a matter of fact, with the constant rhythm of some shoe raising platforms in the "two tier market", a mini shoe exchange is emerging.

One generation after another, the younger generation plunge into the shoes circle, flush the red hooks and rush to the silk, and see that the new products will be snapped up together, not only in a pile of hands, but also in Yun Tun shoes, so that 2019 have not yet passed, and the whole country knows that after 00, they love fried shoes.

In September 24th, nice launched a seven day flash shopping campaign, which is different from the promotion of ordinary electric business. The essence of nice's activity is platform virtual transaction, that is, flash buying mode does not need to be shipped.

As soon as the news came out, all kinds of panic buying groups were set off. From shoe dealers to newcomers, Xiao Bai set up a wallet to prepare for a big fight.

In this activity, hundreds of dollars worth of shoes were sold to thousands of yuan, nearly 10000 yuan, and even not only fried shoes, but also fried daily necessities, such as key buckles, clothing accessories and so on.

When the draught is open and the battle is big, some people perceive that it is wrong. This does not require delivery, and the buyer and seller complete the payment process.

On the third day, the single item trade in the activity reached a near distortion level. The price of a key ring was soaring with the naked eye. More and more gamblers were entering the field with a try. When the platform side could not stop the car, they suddenly announced the announcement and shut down the price trend and sales record.

Look, this familiar process is similar to the dog and dog platform.

Afterwards, some users pointed out that someone in the activity had locked the highest transaction price maliciously, and raised the lowest price by flash buying mode. It seemed to be a promotion without stopping the car, but in fact it was a capital control disk with a dealer's manipulation.

For a time, nice word-of-mouth fell bad, cut the leek users at all kinds of remarks, forcing nice to continue stirring the bubble.

But everyone knows that a pair of shoes can not support such a huge capital market. As a standardized industrial product, a pair of shoes can no longer be issued with a limited number of flags.

Once a drum can be started, no one wants to stop the bomb in his own hands. If he or she is trembling, he will be happy to play the game.

The more people in the game, the later the game will end. In the crowd of waves, anyone can be a disc player.

The original sin of Nice flash purchase mode

2019 of the market for sneakers.

After a series of rounds of fermentation, everyone knows that shoes have foamed up, but the temptation of the capital market is here. Under the theory of blogger, who is a fool is not important, and the last fool will be laughed at.

In the midfield of sports shoes, the business model has been stripped from skin to skin under the attention of many people. The vigilant platform sticks to its original intention and brushed bubbles voluntarily, but there are always some platforms that still want to fish in troubled waters and cut another leek.

Among them, the flash buying mode of nice bears the brunt.

Why is it flashy? It is very simple that this model has the original sin of financial industry from the beginning of its birth.

Fried shoes before the flash purchase mode was born, and Starbucks hyped up the cat paw cup and UNIQLO hype clothes, is a short premium caused by the scarcity of commodities, even if the price is high, but at least there is a physical threshold, shoe dealers have to hand shoes.

Early, cattle scalping shoes need online registration Yaohao, shop queuing draw lots, raise the price to look for overseas purchasing, etc., but flash buying mode, this originally located in the real commodity circuit of the scarcity of panic buying has become capital gambling.

As mentioned earlier, the logic of nice flash buying mode is to get rid of reality and virtual. In the past, the final point of the shoe trade was shoes, but under the flash purchase, whether a pair of specific shoes was no longer important, the shoe was only a symbol after the shipping link was omitted, and its final role was to achieve false flow through the ownership change on the trading platform.

When the product does not need to comply with the supply and demand, as long as the platform displays the information of goods, someone will put money into it. This is a kind of financial speculation, and its essence is divorced from the physical sale of the electronic business platform.

Under the flash purchase mode, the entry threshold of second-hand shoes is almost zero. Whether the shoes are available or not is really not important. The important thing is whether we can attract more producers and leeks. It can be seen that the nice flash purchase finally points to the fact that the clouds are fried shoes.

In an interview with Tencent science and technology, nice CEO Zhou first said that the focus of nice services is to purchase users of sports shoes for collection or investment purposes, rather than only small white users who want to buy sneakers.

It is also not difficult to explain why users in the 7 day of the nice activity thunder, questioned the purpose of this rush is to raise the nice GMV, thereby creating a false bubble boom, luring investors into the game.

In the market of shoes and shoes, people who buy shoes always hope that someone will spend more money to buy it. The admission price is higher than the high price, but in turn, there is no price at low price. This rule of cloud fried shoes is like a relay game in the rendering of big V. It seems that if you don't take the last stick, you may make a profit.

But the fact tells us that capital game's influence on an industry has never been one-way logic. This price speculation is not just a fool who finds the last pick up, but it can terminate all losses.

The collapse of the price system may bring about the impact of a butterfly on the Amazon River.

　 GMV moisture of nice

In nice's official blogs, a blog was set up for the eleven incident of fried shoes. The article said that it had banned some of the shoes involved in the sale of shoes, but slightly ignored the mistakes in the design of the platform itself, saying nothing about the existence of the flash buying function, which in itself was fueling the trend of fried shoes.

This blog has not commented on its functions until now. In the forwarding list, it is the despise, criticism and questioning of the users. Some people have posted candles, and some people have scolded the "garbage platform when they are standing again."

It seems that the cloud stir fry storm at the end of 9 in nice did not get a good solution after the proposed buy back plan.

What's quite different is the announcement issued by nice in September 27th and "a letter of apology from nice CEO", which supports nice in the limited comments released. The atmosphere of the whole comment seems to be harmonious and quiet for many years.

But in fact, seriously watching the CEO's letter of apology, the pot is still lost on the user's head.

Nice said its promotions were intended to give benefits to everyone, but some people were willing to raise their prices by vouchers.

There is still no determination in the line between the lines. After all people see clearly that this mode is the natural soil of the fried shoes, nice still can not bear this function. It is not difficult to doubt whether nice is facing traffic and financial pressure, so it is so poor that it can be used to harvest leeks with extreme operations such as flash shopping, self purchase and self selling.

Also, how can we impress investors without taking advantage of the draught?

The radical strategy of nice is that even if adventure can not afford to lose its capital, the new generation, who has not experienced the risk of investment, is a stubble of leek.

However, countless experience shows that if the shoes ring is still in the same way, it is difficult not to become a typical example of the new consumption age if it is harvested with high sickle. Therefore, we have to make a case demonstration for the A share investors' Education in the future.

The tulip bubble in Holland and the Clivia Clivia in Changchun, many people think that the golden step is to go forward.

How does a bubble start and how it ends?

Banker and leek are the normal capital for their respective fanaticism, but for real shoe lovers, this is nothing but a disaster.

Under the flash purchase mode, if a sports shoe enthusiast wants to consume his favorite sneakers, he will have to pay a higher price than the original price to buy shoes. But the shoes he bought can not be circulated as a commodity with long value. Under the crazy premium, can these fans still "play the game shoes on me hundreds of times, do I wait for shoes like first love"?

Cloud fried shoes do not go offline one day, makers and leeks will not retreat one day, then the real fans of shoes can hardly get the shoes at normal prices. As time goes on, the sense of experience is bound to be greatly reduced to the lovers of shoe lovers. Once the capital is withdrawn, the whole shoe market will fall sooner or later.

On the other hand, profit driven, in the wanton growth of the cloud fried shoes trading chain, it is not difficult to proliferate more brand players, factories and free from the supervision of the "shoes trading platform", in any link, the field may be derived from a number of real, fake and genuine shoes.

However, there has been a sharp fall in the boom. In the market of fried shoes, which is sold all over the world, do not expect the myth of getting rich overnight.