How To Write Slogans In Promotional Activities Of National Day Clothing Stores? From These Three Aspects
The National Day is coming soon. Are your clothing owners preparing for the National Day promotion? The most important thing to do in National Day promotion is to promote sales slogans. Only when advertising is done, can customers know that your shop has activities so as to attract customers into the store.
When designing advertising slogans for promotional activities, we simply and rudely emphasize discount and bargaining, which are no longer immune to smart consumers.
Then, how can we design a slogan that sells consumers' interest? Xiaobian believes that we can start with the following three questions from the perspective of consumers.
One
Why do consumers want to see your slogan?
It is not just advertising language. We usually need to use the so-called Title Strategy in all the copywriting we usually write. In other words, the success rate of your advertising campaign is determined by your title, and the remaining 20% are determined by the content. 80%
According to scientific research, when reading, people who read only titles are five times more than those who read titles and texts at the same time. This gives us the inspiration to work hard under the heading, and use strong words on the headlines as far as possible, such as "free", "buy one get one free" and "clearance sale" and so on, so that customers can understand the benefits of this promotion. We should know that people are petty and cheap, and only those who are good for themselves will be interested in reading carefully.
Two
Why do consumers want to buy your product?
In the face of customers' doubts, we should proceed from the unique selling points of products. The more common selling points are low price, good quality, adequate supply, fast and convenient logistics, obvious geographical or historical advantages, innovation, good brand image and perfect after-sales service.
If you have more than one selling point, it would be even better to list these reasons that consumers deserve to pay, so that consumers can see their hearts more easily.
Three
What security is there?
Nowadays, many businesses do not want to provide customers with return services when they are doing promotional activities, and are afraid of losing money. But I don't know if you have ever thought that the products we sell will be lower than the normal ones. If the businessmen are unwilling to make such a promise for return to consumers, it will also make consumers doubt whether the promotional products will have quality problems, rather than buying them in large quantities.
You know, with the guarantee of your return promise, there will be more people to buy the goods, the more the guarantee, the more profits it will have. Of course, no matter what guarantee commitments are made, businesses need to be courageous and courageous.
Having read the above contents, we should know something about how to write slogans for national day clothing stores. From the above three aspects, I believe that your clothing store can double sales during the national day.
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