How Can The Fashion Industry Copy And Draw Lessons From A Clear Line?

Nowadays, most people in the creation or other industries have a congenital advantage, because we are standing on the shoulders of giants to create. Then, standing on the shoulders of giants is a reference or creation of new ones, and a line is copied or used directly.

The fashion industry is an innovative industry, but it is much more complicated than plagiarism or follow suit. Because in essence, it is only looking at the global fashion trend, so the style and type of creation are very similar, so the definition of clothing innovation is very difficult.

It may be that you see similar clothing, style and type on line or offline, but no one cares about this. Because more people will think of it as a bomb, and it is a popular fashion in the world.

The most famous is probably the fast fashion trend of the past few years. When the fashion fad swept the whole country, there was a fire. But in 2018, it began to decline gradually. A large number of reasons were that the style was almost the same, and the type of clothing was still not Chinese.

Naturally, because of a series of negative effects, it will not survive in the Chinese market. Many of them are noteworthy details. Fast fashion is based on a fashion trend, that is, this fashion may exist for seven days without preservation. Then fashion can not always have so many fashions, so it will take "copy".

Now there is another very important point, that is, the entire clothing can not be taken into the legal protection of intellectual property rights, and now it is only LOGO and the printing elements of clothing, or other very symbolic elements.

It can be said that it is not illegal to plagiarize the dress design that has not been granted the design patent. Therefore, whether or not there is "plagiarism" can only be seen at the legal level on both sides' attitudes, forensics and court decisions.

Speaking of drawing lessons or copying, there are a lot of cheap clothes on Taobao. The blatant copying of luxury brands and designer brands has also made huge profits for a long time. It has also been included in the "malicious market". But fortunately, Taobao has also done a lot of efforts in cracking down on piracy and plagiarism.

Plagiarism is only a temporary gain. Now, the most important thing is "brand". Nowadays, consumers are increasingly pursuing quality instead of blindly pursuing fashion. At that time, brand awareness played a key role.