Eve Deduces The Tide Of The Country, And Sues The New Oriental Designers For The Originality Of The East.

On the Tmall platform, for two consecutive years, "double 11" won fourth sales of women's clothing in the whole network of Tmall and the first Chinese brand; under the Internet, there were more than 1200 stores nationwide, with a compound growth of over 30% in the year, and Eve Li, who passed the eighteen year old ceremony, put her eyes on young designers.


The Eve Li brand combined with the tide of Tmall, Donghua University and the 28 colleges and universities nationwide jointly organized the domestic design force Cup - Eve Li Donghua cup competition, the intention is to excavate Chinese young outstanding design talented person, creates the design new power. This competition lasted for more than 3 months, and received more than 150 entries. Finally, it was judged by the professional team composed by Eve brand director and distinguished professors from the clothing Institute of Donghua University, looking for a new Chinese fashion designer to help DESIGN CHINA.


Eve, together with the younger generation, explores the tide of elegance.


The competition around Eve Li brand style positioning design, combined with the concept of "elegant country tide", to promote contestants combined with Chinese traditional culture materials, draw the historical elements of Chinese Oriental culture for creative design.


Many excellent designs have emerged in many entries, including students from Donghua University, Sichuan University, Zhejiang Sci-Tech University, Anhui Agriculture University, and Anhui Agriculture University. The inspiration of Huang Xiaodan's "true" series is from the beauty of the moon and the beauty of self seeking true self.


Taking the theme of "Oriental confession" as the theme, this show has released three major themes of BABYGHOST x eifini Designer Series, urban chivalrous women and Oriental Mo Yun. BABYGHOST brand founder Huang Qiaoran and Joshua took part in the event and jointly released the joint series with the eifini brand to create an elegant and non ghosting urban female image. The city chivalrous series and Oriental Mo Yun series are selected from this student's contest winning works, expressing the self-confidence and independent chivalrous spirit from the new era, and the Chinese classical philosophy of the illusion of reality and the interactivity of yin and Yang in eastern culture, and these works also show Eve's innovation and tolerance.


It is the only way for Chinese designers to learn and let good design works be recognized by the market.


The purpose of this competition lies in the common growth of Eve and Chinese new designers, which coincides with the tide of Tmall. As a steady development of the top5 industry in the Tmall industry, Eve has a certain understanding of the current consumer demand. Compared with the green campus designers, it knows more about consumers' needs and pain points, while young designers from universities even though they do not think much about business, their pursuit of fashion and beauty and young fashion attitude are also aspire by Eve brand.


"Simple clothing creative design can not create design power, but also needs to integrate and balance related resources." Eve hopes that this competition will provide campus designers with a platform for training and creation, building bridges for their works and market demands, and building up their future.


The cooperation with Tmall will help the original designers to provide advanced trend and commercialization opportunities with the help of platform strength. In order to connect the works with customers directly, the Eve show shows that the show can be passed through live broadcast, and fans can also buy their favorite works at the first time. At the same time, this way can let Eve accurately describe the guest portrait. In the coming year, Eve will open up his electronic business platform in real time and deliver the original design of college students to the more consumers through Eve's online traffic entry, providing supply chain support to help them achieve business transformation and provide original help for China.


Multi channel marketing is the best help for brand development.


In fact, with the coming of the 5G era, new ways and new marketing emerge in an endless stream. Of course, for clothing industry, the content is still the magic weapon to win, which is also the important reason why Eve attaches importance to the design power.


Since 2018, Eve has launched the joint design with the supermodel ho Sui, collaborating with the top IP the Imperial Palace palace culture, opening the theme store of the next wave of the industry, working together with the modern film and TV drama to create the positive and independent female role in the drama, making continuous marketing topics, creating "exploding" content, innovating and playing more new tricks while maintaining the tone of Eve brand.


Cross border joint name has also become an important step in Eve's "younger age". The design competition proves that Eve's emphasis on the strength of the new generation designers, especially the injection of national culture into her works, is an important step in Eve's roots in China's consumer market and even in the future.


In September of this year, Eve Li joined the Tmall tide to accept the invitation from the Paris Fashion Week Organizing Committee to appear in Paris, bringing the brand new series to show the new strength of Chinese women's clothing for the world.