It's Important To Choose A Location In A Commercial Street.

In the commercial street, the shop is different from the street shop. The people in the street shop circle are relatively stable. Usually they live in the neighborhood for a long time. The first circle of daily life is also near the street. This group of people is a fixed pedestrian stream that must be kept in the vicinity. The pedestrian flow in commercial streets originates from people who go shopping, shopping, appointments, work and meals from all parts of the city, with fixed travel objectives. There is no need for them to come or not. The flow of people in the commercial street depends on the fame, scale, reputation and the attraction of the shops.

The first factor to consider in commercial street shops is the popularity of commercial streets.

First of all, we should inspect the planning and design of the commercial street. A good large commercial street, complete with food and drink, good order and order, reasonable block design, distinctive features, plus marketing power, wide reputation, attracting people from cities naturally. There will be plenty of people on weekends, public holidays and even during peak season. On the contrary, commercial street will be increasingly deserted because of its small scale, lack of characteristics and reputation, service types, lack of marketing and inconvenient design. No matter how distinctive a shop is, it is still difficult to escape the outcome of bankruptcy.

Another factor in choosing a business street is time. At the beginning of the general commercial street opening, popularity is still being cultivated, and businesses are beginning to lay out the storefront. First, they will often choose the best shops, though they will be unable to make ends meet at the beginning, but the development of commercial streets will bring considerable income. In mature commercial streets, there are relatively few shops to choose from, and shops that can be sought are usually not well located. They belong to the corner of the stream of people, or the owners who have been poorly managed have changed hands.

On the whole, choosing the storefront in the commercial street should be in the early layout of the commercial street, fully understand its planning, choose a better location, and start the business road. In mature commercial streets, we should be patient and wait for locations with better location. We should not be able to choose the corners of the commercial streets.

In the commercial street shop, second, we should have a clear look at the layout of the commercial street and the distribution of the surrounding shops.

The commercial street will usually be planned or spontaneously formed into various areas, such as the concentrated area of the clothing store, the centralized area of the shoe pack, the centralized area for children's articles, and the centralized catering area. Site selection should follow this rule.

Because the consumption of people in the commercial street is targeted, buying shoes will go directly to the location where the shoe store is concentrated. It will go directly to the area where the restaurant is concentrated. It can be imagined that if a restaurant is opened in the clothing concentration area, people who will eat and consume will be lost. Only those who are shopping and buying clothes just happen to notice that there is a demand for the meal, and this part of the people may also abandon their consumption because they can not deliver goods to three.

In the Commercial Street location shop, avoid the choice of shops at both ends of the street, especially the street ends.

Because people usually do not have the strength and energy to walk through all shops and locations when they are shopping. They usually enter the entrance from the entrance, and then choose to stop and turn back or leave when they reach the end of the street. And the street shops because of people's goods than three of the psychology, always feel that there may be a more appropriate front, and will not be determined to buy the order.

In the Commercial Street location shop should pay close attention to the entrance, away from the exit, and must have clear roads and guidelines to enter your shop.

Not all the mouths are entrances, especially those close to bus stops, parking lots, pedestrian parking, taxi parking points, and subway entrance. In these locations, people just entered the commercial street, full of energy, energy consumption, strong desire for consumption, and easy to remember the shops nearby. When they reach the exit, they have generally completed the consumption plan to leave, and the desire and demand for understanding the surrounding shops have been reduced. They basically do not pay close attention to the surrounding area, and their physical and mental energy has dropped a lot, but they are anxious to leave home. In addition, many commercial streets will have some alleys or bends, which are not located on the main road. These locations require a lot of advertising. Large Print guides, soliciting marketers, must ensure smooth access to roads, location boards and large billboards.

There are toilets and rest facilities near the shops, as well as obvious signs.

Toilets and rest facilities can be used as a hidden scheme to gather popularity. People usually wait for these places to wait for the next step to go shopping, drink water and have a rest. The obvious signs are easy for customers to remember the special location on the long busy neighborhoods, so that they can remember the shops nearby and avoid finding other places next time because they are hard to find.

There should be no public parking spaces, green flower beds, garbage bins, large sewers and so on.

From Feng Shui's point of view, this is called blocking money. From a business point of view, these barriers are likely to cause inconvenience to customers, and shop display and advertising are also limited. Unless you can communicate with the relevant property managers to solve these obstacles. Otherwise, it is best not to choose such a facade. When you open a shop, although the shop is your store, the shop operator attaches great importance to the front door. Generally, people will not be allowed to chat at the door and wait for shopping instead of shopping, or place bicycle electric vehicles, or place goods, or litter. And shop owners also need to sign three packs of agreements with city management personnel, responsible for sanitation and cleaning. So the front door is also a shop opening business scope, to be included in the scope of inspection.

Commercial Street shops also need to examine the location of commercial streets in cities.

The distance from the drainage area of the rivers and lakes, the height of the ground and so on, to avoid the phenomenon of flooding in the flood season and the surrounding roads to be flooded; and the distance from the refuse dump, to avoid the environmental factors such as air, water, roads and so on, which will affect the continuous popularity; the distance from other competing commercial streets, the types of business and the competitive strength; the commercial street should avoid the main street of the traffic flow, and the commercial streets of the pedestrian street will have enough consumption demand, and the traffic flow is all passing by, and can not be counted as the customer flow.

At the beginning of the Commercial Street's general design and planning, basically all shops are distributed by people, and tend to enter the difficult layout. Many commercial streets are also located in the concentration of community or the concentration of company's business. The commercial streets are also open to the outside world. Therefore, the flow of people is very guaranteed, and it is easier to make profits than the community oriented street stores. It's the best choice to open a shop.

Nevertheless, commercial street shops still need to be carefully investigated, especially the investigation of the Commercial Street itself, how people's reputation is, how they are managed, how the charging system is, how the market order, and how the consumption groups are positioned. Commercial street is generally more investment than Street store, decoration is more high-end, shop owners also need more professional, have their own characteristics and scientific management system, is not suitable for the first time shop owners.