Before July, The Total Volume Of The Company Increased By 8.3% Year-On-Year.

Data released by the National Bureau of statistics on 14 may show that the total retail sales of consumer goods from January to July amounted to 228283 billion yuan, up 8.3% over the same period last year. Among them, the retail sales of consumer goods other than cars amounted to 206136 billion yuan, an increase of 9.2%. The industry believes that as consumers are more willing to increase spending on items related to quality of life, the market will follow the general trend and launch more diversified, more integrated and more specific products and services.


Peng Yanyan, research director of consumer goods industry in Greater China, said that recent surveys of 3000 consumers in China's first tier to five tier cities show that consumers' confidence in their income growth, wealth growth and financial security is stronger than that of last year's survey, compared with consumer confidence in 2018.


"Online or offline brands or retailers that can better integrate will get bigger and bigger in the future competition pattern and gain more market share." Peng Yanyan said. According to Bain's research report, the three trends lead to the future of China's fast moving consumer goods market - new retail, high-end and small brands.


National Bureau of statistics data show that from January to July, the national online retail sales volume of 55972 billion yuan, an increase of 16.8% over the same period. Among them, the online retail sales of physical commodities increased by 44233 yuan, an increase of 20.9%, accounting for 19.4% of the total retail sales of social consumer goods, and the consumption, wear and use of commodities increased by 29.9%, 20.4% and 20.2% respectively in online retail sales of physical commodities.


After the innovation and change of multi brand synergy, breakthrough technology and brand name, the sales volume of the old brand shoe industry has increased rapidly in recent years, and entered a new era of development.


3 before July, the total amount of social zero increased by 8.3% compared with the same period last year, and tapping the potential of consumption was frequent and bright.Jpg


"We do a lot of market research to explore the tide that young people like, such as a pair of shoes with Hulu brothers. After the listing, sales performance is very good." Zhang Yuming, deputy general manager of Shanghai Huili shoes industry Co., Ltd. said that the company also actively embraced the Internet, and online sales accounted for about 70% of the total sales volume.


In addition, many restaurants in Shanghai Yu Garden have developed a series of "net red" new season products, such as the spicy crayfish and melon in the Nanxiang steamed buns, which are packaged in the Xiaolong steamed bread. The old restaurant in Shanghai combines the pear syrup with fresh water fruits to produce a new Chinese sweet pear syrup jelly. Some of the time-honored writers are returning to the scene to teach children to immerse themselves in "fingertip art".


Not only domestic enterprises are actively exploring new potential of consumption, but foreign enterprises are also trying new ways. Recently, the global high-end membership retail brand Sam member store announced that it opened twenty-sixth stores in Qingpu, Shanghai. Sam launched the "new product incubation pilot area" at the Qingpu store. Among them, the Sam hearing center and Sam cloud family became the first in the country to test innovative goods, services and shopping methods. When the business was constantly adjusted to stereotypes, it was selectively promoted to other stores nationwide.


As one of the "three carriages" driving economic growth, the contribution rate of consumption to economic growth reached 60.1% in the first half of this year, which continues to be the first driving force for economic growth. Bain, a global partner of the company, said that with the growing maturity of Chinese consumers, the channels they can make use of are becoming more and more advanced. For enterprises, we need to understand and integrate the new retail mode, and focus on consumer oriented, to provide consumers with more and better products.