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The Second Child Gets The Hit: The High-End Children's Car Brand Has Become The Star Of The Middle Class Young Parents.

2019/8/1 18:03:00 2

Brand Baby StrollerBugabooSilver Cross

With the increasing number of post-80s and 90s promoting young parents to become the main force of fashion consumption, and with the opening of the second child policy, the new parents' choice is not only about picking up diapers and powdered milk, but also on the choice of baby carriages.

In order to make the middle class mothers easy to bring their babies, the competition in the global baby stroller market is very fierce, and many brands have opened their own offline experience stores. Especially in high-end brands, such as Stokke in Norway, Bugaboo in Holland, Silver Cross in the UK, good children in China, and other brands all have the advantage.

According to recent research data from Prudour Research, market research firm, the compound annual growth rate of the global market for children's cars is expected to reach 5.4% in the next ten years, from $910 million in 2018 to $1 billion 540 million in 2028.

European and American high-end children's car brands have won the favor of capital: in 2014, good children international mergers and acquisitions of the United States Centennial children's brand Evenflo and German children's car seat brand Cybex. In 2015, Fosun Group announced its investment in the British Centennial baby brand Silver Cross. In 2018, Bain Capital agreed to buy the Holland baby carrier brand Bugaboo.

The introduction of European and American children's car brands meets the needs of China's growing middle class, and the demand for baby strollers in the domestic market will continue to grow, and the market will have great room for growth. The following domestic and foreign high-end children's car brand, from different aspects to meet the parents of children's trolley many requirements, both practical and beautiful.

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