15 Billion 87 Million! Saussurea Again Ranked China's 500 Most Valuable Brand List

In June 26, 2019, the sixteenth world brand conference was held at Beijing China hotel. At the meeting, in the analysis report of China's 500 most valuable brands released by World Brand Lab in 2019, Saussurea ranked 336 on the brand value of 15 billion 87 million yuan, an increase of 23.3% over the same period last year. 　
As an independent authoritative evaluation agency, China's 500 most valuable brand released by the world brand laboratory adopts the "income present value method" to evaluate the brand value. This is based on the economic applicable law, which integrates consumer research, competition analysis and forecast of future income of enterprises. The world brand laboratory has developed exclusive brand value added toolbox (BVA Tools), taking into account the business conditions of the enterprise itself (including business income, growth rate, etc.) and the benefits (brand value added index and brand intensity coefficient) brought by the brand to the enterprise.
This year, coincides with the 100th anniversary birth of Saussurea, thanks to its strong brand competitiveness and profound historical and cultural accumulation, it helps boost the value and influence of Saussurea brand. Regarding this, Meng Ze, chairman of Beijing Saussurea Group Co., Ltd., said: "in the past hundred years, from traditional textile manufacturing enterprises to fashion industry groups with knitting as the core, snow lotus industrial development and brand services have long been integrated into the development of the times and people's lives. As a pioneer in China's cashmere industry, Saussurea brand continues to improve its overall strength in the construction of the value network of cashmere knitting industry through "fashion, technology and culture". In the list of value added continuously, Saussurea is also able to convey the new fashion value proposition of Saussurea more widely with the platform authority and coverage of the world brand laboratory. 　
Dr. Richard Whittington (left), Dr. Martin Zidav (right), has issued a certificate for the snow lotus brand, and Zhao Liping, the Strategic Manager of Saussurea, has accepted the honor of the group.
In this report, we notice that the number of textile and garment brands in Saussurea has a large proportion in different fields, and is located in fifth industries. More and more fashion fashion brands have gained a wider market and influence in the consumer market. Textile fashion, these fashionable brands in the forefront of fashion not only strive to enrich the lifestyle of consumers through products, channels and services. We have also made unremitting efforts in building brand power, creating wider international and domestic brand influence and fashion discourse rights.
It is reported that in the process of building an innovation driven fashion eco chain, it is a cultural concept that snow lotus always adheres to to create and share value with partners. Saussurea reinvent the business model, create new products and services, and ultimately meet the value demand of the consumer market through innovative measures that conform to the brand market consumption trend.
It is understood that since the brand remodeling, Saussurea in the brand and the vertical field of industry to explore faster pace, cashmere knitting fashion trend research and release, cashmere advanced customization to the international fashion stage, cashmere hand knitting and cultural and creative industries, technology innovation, functional application and other professional subdivision of creative integration exploration, focus on the new brand of snow lotus vitality, boost the quality of enterprise brand development.