Fashion Week: What Are The Highlights Of 2019 Keqiao Fashion Week (Spring)?

In May 5th, 2019 Keqiao fashion week (spring) officially opened in Keqiao, Shaoxing, Zhejiang.

"2020 spring summer - China Textile City fashion brand joint press conference" as the first show of fashion week in Keqiao China Textile City International Convention and Exhibition Center is held in full fashion.

Keqiao, a fashionable spring breeze, once again opened the fashion journey.

Shaoxing Yongsheng industry and Trade Co., Ltd., Tian Hao international and Zhejiang Jinsheng Textile Co., Ltd., Zhejiang huayhua Holding Group Co., Ltd., and other four Keqiao benchmarking enterprises CO in domestic senior custom fashion designer Gu Lin and international designer Hu Hongyan, jointly deduce the fashion trend and fashion trend of the new season for men's wear and women's clothing, and show the forward and forward product development concept.

The leaders from the China Textile Industry Federation, leaders and guests of the Keqiao District of Shaoxing, and the organizing bodies of the event attended the event.

This Keqiao fashion week is guided by the Federation of China textile industry. It is hosted by the people's Government of Keqiao District of Shaoxing, China Textile Information Center, national textile product development center, China Apparel Association, Circulation Association of China Textile Industry Federation, Shaoxing Keqiao City China Light Textile City Construction Management Committee, Shaoxing Keqiao exhibition industry development office.

Building a new engine to change to the fashion capital

In his speech at the meeting, Chen Dapeng pointed out that the development and gorgeous pformation of Keqiao fashion week calendar has gradually become an international fashion event. It is an industrial value innovation platform that integrates fashion products, fashion brands, designer teachers, fashion culture and multi fashion elements.

Keqiao fashion week takes fashion and creative fabrics as the main line, focusing on international, fashion, green and high-end. It is closely linked to market demand and trend. It integrates industrial quality resources and original design power, and integrates the innovation and development of fashion creativity and local advantages and characteristic industries from the deeper level of industrial chain.

This reflects the new concept and new orientation of Keqiao district government to promote industrial pformation and upgrading. It also highlights the new vitality and new features of Keqiao's textile industry pforming to high technology content, high cultural connotation and high responsibility development. It effectively promotes the upgrading of industry fashion discourse power and timely leadership.

He also said that Keqiao will usher in the strategic opportunity of the Yangtze River Delta regional integration development. With the convenience of p city traffic, the acceleration of agglomeration of innovation elements and the improvement of quality of life, Keqiao's textile industry will be able to take advantage of the situation and become a major growth pole to promote the development of fashion economy in the Yangtze River Delta.

"The development trend of Keqiao's fashion and creative industry is very good. It is rapidly forming regional agglomeration effect and regional brand effect. In 2018, the creative business income of the whole region increased by 13%, and the related sales exceeded 30 billion yuan, an increase of 25.5%."

At the meeting, he said in his speech.

He said that since the beginning of 2017, Keqiao has organized and upgraded the fashion week and the Textile Expo, and is committed to creating a "Gemini" event. The aim is to create a platform for "industry + fashion + creativity + design" through the deep integration of the two events, to further open up the whole industrial chain of the textile industry, and attract more design masters and design elites into Keqiao to enter the world's largest textile fabric trading center in China.

He also pointed out that Keqiao fashion week's industrial belt is more and more powerful.

With the help of fashion week platform, the exhibition industry has been promoted, and the ecological system of fashion and creative industries has been actively constructed. It has vigorously promoted the industrialization development of "design + manufacturing", "design + brand" and so on.

On the one hand, Keqiao actively went out, opened the first overseas fabric exhibition hall in Italy, Milan Pavilion, and actively promoted the "Keqiao fashion fabric". On the other hand, it vigorously recruited and launched the "China Europe fashion dream factory" phase one last year, and successfully introduced 17 European fashion design companies.

This year, we will continue to promote the two phase of "China Europe fashion dream factory" and start the European fashion custom city.

Fabric based design for wing

"2020 spring summer - China Textile City fashion brand joint press conference" is guided by the design concept of "2020 spring and summer textile fashion trend in China" released by the China Textile Information Center and the national textile product development center. Combined with the different corporate culture and product styles of four Keqiao fabric brand enterprises, such as Yongsheng industry and trade, Tian Hao international, Jinsheng textile and Yuhua holdings, the theme of "back track", "all things interesting", "Nirvana, new rhyme" and "fermentation and balance" are presented in a different fashion and a dynamic fashion feast with silk thread intertwined and creative intertwined.

This conference shows more than 60 sets of garments, which combines rational textile technology and sensuous design fashion. It also shows the unique and forward-looking product concept of Keqiao excellent textile enterprises and the fashion charm of leading the fashion trend.

"The design of this season's women's wear series highlights the trend of new refinement, with a soft grey system as the keynote, showing a new era of repeated and integrated feminine beauty.

With the trend of being installed and the ultimate pursuit of consumers' details, I have designed the pattern of water abrasion, freehand lines and abstract halo.

On the fabric, we choose Yongsheng industry and trade light, plucent fog veil quality fabric and pearlescent effect fabric, and make concise and practical contour cutting to add the texture and sense of rhyme of the garment, so that the practicability and artistry of the overall design have been naturally integrated.

Gu Lin introduced, "and men's clothing, my design inspiration mainly comes from the classical rhythm, and I want to express the idea of free rhythm, harmony and freedom.

Jinsheng's pure natural plant fiber fabric is of varied texture, moderate toughness and color.

Hu Hongyan's design is more inclined to the witty girl and the street breeze. Her vivid cross cultural and emotional symbolic expression is one of the main ideas of her design. Clothing has highlighted the visual impact of color and pop art, such as overlay patterns and crash colors, while promoting the self-confidence and persistence of independent girls.

"In the popular trend of Nirvana, my main idea is to combine the classical gorgeous decoration with neutral cool and simple style. Through surrealistic design techniques and the continuous development of high-tech fabrics, such as Scotland embroidered sequins, industrial metal surface texture composite fabrics, velvet jacquard embroidery, etc., through the fabric to express the mysterious taboo visual effects."

Hu Hongyan said.

Contending fashion shows itself.

The best design of a fashion designer depends largely on the selection and application of fabrics. Creative and technology rich textile design can guide and drive the pformation and implementation of fashion design concepts.

This conference has adopted over 90 kinds of fabrics from four Keqiao fabric brand enterprises, which are rich in category, new material and exquisite workmanship. It can be said to represent the outstanding level of Keqiao's excellent textile enterprises.

Among them, Shaoxing Yongsheng industry and Trade Co., Ltd. (national chemical fiber fashion fabric product development base), is mainly engaged in the design, development, weaving, dyeing and finishing, printing and sales of garments, and develops thousands of new varieties and fabrics every year.

Tian Hao international is a comprehensive enterprise which integrates fabric, clothing production and processing, import and export trade, and is committed to the research and production of medium and high grade fabrics. Viscose, poly fiber, wool and silk fabrics are favored by many famous clothing brands.

Zhejiang Jinsheng Textile Co., Ltd. (National differential polyester sticky men's fabric product development base), is a modern textile enterprise which integrates men's clothing, polyester and viscose fabric design, research and development, production and sales, and a professional development and production base of Tianzhu fiber suit fabric.

The product mainly covers polyester / viscose wool like fabric series, polyester / viscose casual fabrics, and is closely following the international trend in design and development. It pays special attention to adopting new raw materials, integrating into exquisite workmanship, and boldly matching colors, so that products can merge modern fashion and classic retro breath at the same time.

Such as Jinsheng's Tianzhu fiber products, the zero breakthrough of the application of bamboo fiber material in the field of suit fabric has been realized.

Zhejiang Yuhua Holding Group Co., Ltd. (National Development Center of chemical fiber and women's fabrics and fashion research center of national women's clothing and chemical fiber fabrics) focuses on research and development, production and sale of high value-added chemical fabrics for women's clothing, positioning services for domestic high-end clothing brand customers, products covering chemical fiber leisure windbreaker series, jacket and skirt series, interwoven shirts and other categories.

"2020 spring summer - China Textile City fashion brand joint press conference" benchmarking highlights the beauty of fashion created by Keqiao's outstanding textile enterprises and excellent fashion designers. It also presents a strong trend of fashion leading by strong Keqiao excellent textile enterprises under the increasingly favorable policy support and increasingly strong fashion atmosphere.

Today, Keqiao is undergoing pformation from textile area to textile strong area, from printing and dyeing Keqiao to impression Keqiao, and from textile capital to fashion capital. The textile city is the textile city of Keqiao, China's Textile City, and has become the world's textile city.

Along the way, Keqiao's huge textile manufacturing, business and design enterprises are not only participants but also contributors and promoters.

Keqiao has the largest textile industry chain, the most complete textile industry chain, the strongest textile production capacity and the largest three professional markets.

At present, Keqiao is in the critical period of accelerating the pformation of new and old energy. The government of Keqiao is striving to cultivate high-quality industrial system, improve the innovation and opening level of the private economy, escort the revitalization of the real economy and promote the upgrading and pformation of traditional industries, thus promoting the "International norm" and "modern sense" of Keqiao's cities becoming more and more strong, and the business environment is getting better and better.

In the future, the competitiveness of design will become the new productivity of China's textile industry.

In the context of an unprecedented change in the past century, in the context of efficiency, value creation and pformation and upgrading, only by embracing reform, confronting challenges, enhancing technological innovation capability, cultural creativity and sustainable development ability, can the industry achieve high quality development and move towards a sustainable future.

Attachment: "2020 spring summer - China Textile City fashion brand joint press conference" design concept

Season concept: different situations

Backtracking is more of a discussion of new refinement.

Many lightweight, plucent fog veil fabrics and pearlescent fabrics are used, with a soft gray system.

"Everything" is actually a relationship between the emotional expression and the environment, so it uses more super high saturation and strong sense of science and technology fabrics.

Nirvana is more about the relationship between the past and the future, focusing on adornment, using more mulching and embroidering fabrics.

The inspiration of "fermentation" comes from the classical rhythm. It is also a free rhythm and a harmonious and random concept.

The fabric is made of pure natural plant fiber fabric to meet the concept of sustainable development. The fabric is of varied texture, moderate toughness and color fashion.