Layout Of China'S Electricity Supplier Italy Luxury Brand MOSCHINO Settled In Jingdong

In China, the electricity supplier has gradually become the most important partner of luxury goods.

Following the SWATCH Group's core brand, Tissot, the French fashion group SMCP group's French light luxury representative brand Sandro and Maje officially entered Jingdong after the Jingdong, and Jingdong welcomed the luxury brand MOSCHINO of Italy.

In April 29th, Jingdong announced that the MOSCHINO main line was officially entered into Jingdong, and released new products in spring and summer in 2019.

As a matter of fact, as early as March 11th, MOSCHINO MOSCHINO UNDERWEAR&SWIMWEAR had entered the Jingdong.

Along with the simultaneous on-line MOSCHINO UNDERWEAR&SWIMWEAR 2019 new spring summer series.

The entry of the MOSCHINO main line is a further deepening of bilateral cooperation.

In order to celebrate the opening ceremony, MOSCHINO 2019 spring and summer new products are synchronized online, and more for the Chinese New Year custom made new year's clothing sales.

Zhou Ting, the dean of Research Institute of Chinese authoritative high-end lifestyle, thinks that the new products on the Internet are synchronous, which is rarely seen in the era of luxury goods and electricity providers' refusal to welcome in the past. It reflects the strategic intention of luxury brands to rely on the electricity supplier platform to open the Chinese market.

MOSCHINO was founded in 1983 by FRANCO MOSCHINO, a talented designer, and leapt to the stage of international fashion with its playful, rebellious and informal design. It has established an infectious unique style.

In 2013, MOSCHINO appointed Jeremy Scott as the creative director. His original design was unexpected. While paying tribute to the original concept of FRANCO MOSCHINO, he incorporated Scott's own unique perspective and tailoring skills.

Chiang Ke, President of the international business division of Jingdong fashion home platform business group, said: "MOSCHINO is very popular with Chinese consumers because of its playful sense of game and avant-garde innovation.

I believe that through the cooperation with Jingdong, we can bring the new trend of MOSCHINO full of personality to consumers in all parts of China for the first time, while selling goods can enjoy the "White Gloves Service" which is full of courtesy. It will bring better service experience to consumers.