Camel Outdoor Brand Gets " 2018 Best Brand Award "

In addition to consumer pairs

Camels are also showing their faces in the awards ceremony of various important industries. In the just concluded "2018 China outdoor industry annual selection", camels have won the "best brand award of 2018", assault clothing, hiking shoes and Flying Leopard.

These skin products have won the "best equipment Award" of 2018, and have been affirmed and encouraged by the professional jury and the whole industry.

According to the world clothing shoes and hats net, in March 10th, the clothing business giant CAMEL camel officially released the sales data of Tmall 3.8 Queen's day.

Although the whole garment industry has a tendency to cool down, it can be seen from the published data of camels that sales volume has not been affected by the cold of the industry, but the sales of its various categories have increased a lot from last year, especially the sports category.

The fortress position formed will continue to maintain the first camp of the industry.

According to the past major brands' performance data, the fight between big brands is mainly focused on the first 1 hours of activities, and the result of this short hour has a great impact on the whole war situation. This year's 38 Queen's day performance is particularly prominent.

38 Queen's day, 1 hours after the robbing, the camel's various categories quickly burst Red: the camel outdoor main skin clothes, the assault clothing and the fast tent were rushed into the hot selling list TOP1; the camel shoes were pushed to become the fashionable young women to pay for the products, and finally the single product sales exceeded 100 million; the camel sport seventh generation running shoes, the Flying Leopard and the leopard, and the hot cakes sold in 10000 hours in 10000 hours, and the consumers began to rush at the speed without any slower than Nike, Adidas and other international sports brands.

These exploded red products not only contributed astonishing sales, but also led to sales of other products in the store, which stimulated the overall sales volume of the stores.

It is noteworthy that, in view of the success of the joint track and field marathon with China last year, the camel movement jointly launched the Chinese track and field marathon in 2019 to launch a new joint seventh generation running shoes, the Flying Leopard and the leopard, and the 38 Queen's festival is the first real test of the series.

Facts show that sales are still hot. According to the camel leader, the number of leopard leopard series is over 10 thousand in less than one hour. The number of the group reaches 30 thousand in one day. It has become the most popular professional marathon running shoes in the whole network.

In addition, camels emphasize that the series of running shoes focus on the ultimate cost performance.

At the same time, in order to better communicate with consumers, during the 38 Queen's day, camels launched a creative communication campaign with the theme of "giving priority to you", advocating female friends to tear off their labels and dote on their unique self. The theme of the campaign is in line with the camel's personality, bravery, exploration and enterprising brand idea.

In addition, this activity is also combined with the marketing activities of camel stores, providing customized service for exclusive consumer preferences, exclusive customer service and priority shipment. The effective combination of creativity and marketing not only gains word of mouth, but also becomes a sharp tool for users to pform, laying a solid foundation for the excellent performance of the camel's 38 Queen's Day promotion activities.

Insight into the needs of users' pain points and consolidate the leading position of the industry

"For the 38 Queen's day of Tmall, camel items can be launched into the whole network, and it is reasonable to expect it."

The camel explains.

"Good marketing attracts users. Only good products can make users crazy.

Although the former camels are not bad, it is clear that camels are better at ploughing products.

As early as 2013, the camel launched a strategy of explosive products, which accumulated the brand reputation through achieving the best price performance, while the rumored camel shoes wore 5 years, and a jacket sold 1 million pieces a year.

These are the most direct manifestation of camels' explosive products in recent years.

Over the years, the camel has summed up a unique set of exploding logic.

Taking more than 4000 entity shops and about 20000000 member databases as samples, we deeply penetrate the needs of users' pain points, and constantly let users participate in the development of explosive materials, and constantly optimize and upgrade. Finally, we can polish out a good product that surpasses users' expectations.

Then, in terms of star IP cooperation, camels also spared no effort.

Dylan Kuo, Zhang Han, Wu Mochou, Tian Jing and other stars have successively introduced the customized version, which once triggered panic buying.

In addition, professional sports equipment developed jointly with the China Athletics Association marathon, the American Mountain Club, the Mount Everest big coffee, the marathon and the cross-country race champion has become the trusted choice of professional sports players.

And for the excellent performance of the 38 Queen's Day camel, camel CEO million jin Kong said: "camel 5 categories, strong enemies to serve, 38 activities can be stable and slightly progress, for 2019 opened a good head, we will adhere to the extreme cost performance, to create more value for the user."

In addition to the consumer's support and love for camels, camels show their faces in the awarding ceremony of various important industries. At the just concluded "2018 annual selection of outdoor industry in China", camels have won the "best brand award of 2018", and the single products such as assault clothing, hiking shoes, Flying Leopard running shoes and skin clothes have won the "2018 best equipment Award", which has been affirmed and encouraged by the professional jury and the whole industry.

More interesting reports, please pay attention to the world clothing shoes and hats net.