33 Million 980 Thousand! Red Bean And Light Goose Down To Break Another Record Of Jingdong Crowd Raising!

33 million 980 thousand! Red beans and light goose new products create a high record of design products in Jingdong.

In September 16th,

The series of red beans and goose down products have been successfully concluded by Jingdong.

Since the project was formally launched in August 15th, only a day has passed, and the amount of public funding has exceeded 8 million.

Up to the end of the project, the total number of chips has exceeded 33 million 980 thousand, and the rate of completion has reached 3398%.

One month public funding period, 33 million 980 thousand of the total amount raised!

Why do red beans and light goose create records?

As a technology black horse, the main fashion of "light fashion".

The new series of new light goose products redefined the light feather age with 90% white goose down, 700+FP high fluffy and 20D high density nylon fabric. The three selling points of "light, bullet and warm" directly hit the pain point of feather down products, and both fashion and technology sense.

In the Jingdong public raising platform, the new red bean light velvet new product opened four series of 9 subscribers and 2 agents, covering the goose down vest,

All styles of long sleeved goose down garments, long sleeved goose down shirts, long hat goose velvet suits, long hat goose velvet suits, medium long hat hooded goose down garments, children's hooded goose down suits and so on are available for crowd selection, with the support amount of 297 yuan.

With the deepening of crowd raising activities, red bean

New products have also received a very high brand exposure rate. Word of mouth has been on the rise.

Red bean is a national brand with emotional and cultural connotation. On the one hand, it is the "ingenuity" that only produces the best quality, and it is also the "love" that returns the society.

In the red bean goose down new product landing Jingdong public chips at the same time, the red bean shares also joined the Jingdong and China children's Youth Foundation launched the charity charity cause precision poverty alleviation project, promised in the red bean light goose new line online Jingdong raise chips, every 10 people participate in the crowd raising, the red bean shares will be donated to the China children's youth foundation through the Jingdong crowd platform to 1 down garments, for Sichuan Liangshan children to send warmth.

The new crowd raising campaign of Hong Kong stock is not only a brand voice of red bean and light fashion, but also an important action of red bean + Jingdong's unbounded retail cooperation. It is also a public welfare action of red bean and Jingdong Jointly Implementing the "thanksgiving" culture.

For the red bean stock, in response to the state's "precision poverty alleviation" policy, the use of its brand charisma, appealing to the world's great love and carrying out social responsibilities is a matter of every national enterprise.