FILA Has Launched 4 Brands Of Professional Sports Sub Brands.

According to the official press release, FILA ATHLETICS integrates the concept of movement and aesthetics into the design, deconstructs the most representative color of FILA, and sets the tone of elegance and clarity of the brand with stylistic innovation.

At the same time, FILA ATHLETICS products have introduced advanced technology in the industry, developing FILA's unique ComFiTM technology, providing sports with a dry, cool, moisture absorbing and breathable sports experience, and taking into account multiple functions such as warmth retention, wind protection, waterproof, anti ultraviolet and so on. They can also provide superior protection in complex mobile environments. FILAATHLETICS will become an all-weather ideal choice for athletes in sports arena, outdoor or gymnasium.

FILA ATHLETICS's debut products are mainly tennis and golf products, and will be on sale in designated stores in Qingdao, Shenyang, Xi'an, Fuzhou, Macao and other cities.

stay

While developing many brands, FILA already has the ability to independently hatch a series of brands, which in itself is a manifestation of FILA's volume and its success.

A year ago,

Zheng Jie, executive director and group president, said in the 2017 interim results conference that FILA's revenue accounted for nearly 30% of Anta's total revenue, when Anta's revenue was 7 billion 320 million and 30% was 2 billion 196 million.

In this year's press conference, the number Zheng Jie disclosed is "FILA's growth rate has reached over 85%".

If you take 2 billion 196 million as a standard, it will be 4 billion 63 million according to the growth rate of 85%. This figure is certainly not an accurate answer, but it can serve as a reference standard for FILA's first half year's revenue, that is, the half year performance of FILA has been approaching the scale of 4 billion.