Is ZARA Going To Sell Curtains? Fast Fashion Tycoons "Go To Costumes" And Expand Home Business.

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Home brand of giant ZARA

In the store, the main rooms are bedroom products, bathroom products, restaurant supplies, decorations, household casual wear and aromatic products.

Satin, canvas,

Wood and other pure materials.

It is understood that ZARA was founded in 1975 and is part of Inditex group. It has more than 1900 stores in 87 markets worldwide.

In China, ZARA has set up more than 500 shops, involving 63 cities.

In 2003, ZARA opened its first ZARA HOME store.

At present, China has become the second largest market in the world after ZARA, which is second only to the Spanish market, and ZARA HOME has begun to overweight the Chinese market.

In April 2016, ZARA HOME officially launched Tmall flagship store.

In May 2017, ZARA HOME opened Asia's largest flagship store in Shanghai, which is also the thirty-fifth store of ZARA HOME in the Chinese market.

Since then, ZARA HOME has opened stores in Shenzhen and other places.

It is worth noting that the overweight ZARA HOME store is due to a sharp slowdown in the performance of ZARA parent Inditex in recent years.

In June this year, the Inditex group of ZARA parent company released its first quarter earnings report, and in the three months ended April 30th, Inditex sales increased to 5 billion 654 million euros, up 2% compared to the same period last year. Net profit was 669 million euros, up 2.23% over the same period last year.

Compared with the same period last year, Inditex sales rose 14% and net profit increased by 18%, the growth rate slowed sharply.

In addition to the slowdown in performance, ZARA has repeatedly been caught in the "plagiarism door".

This year, the clothing brand Diesel, Marni, is the parent of OTB Italy.

The group has won the design plagiarism lawsuit against Inditex for 3 years, and the Milan court ordered the Inditex group to recall the infringements and stop the sale and pay 235 dollars for each product.

In 2016, a group of 12 illustrator artists made representations to ZARA's plagiarism of their illustrations, accusing ZARA of selling clothing and accessories products containing illustrations or elements that were not authorized by them.

In 2015, ZARA was also accused of plagiarizing luxury fashion brands such as Balmain, Balmain, Valentino, Valentino, Celine, CELINE and Yeezy.

According to the insiders, in the fast fashion brand, although ZARA entered China earlier, but because of the fast fashion development in recent years, HM, UNIQLO, Muji and so on have been overweight.

In addition, TOPSHOP and other emerging fast fashion brands "rush to eat".

In the future, ZARA will be faced with a great challenge whether it is from home category stores or fast fashion clothes stores. This diversified development will not necessarily bring the expected benefits to the group.