Shoe Industry Stock Market: Jinjiang Department Of Shoes, XTEP And So On Were Sold Down After GMT Was Short.

XTEP international shares fell by executives, and Jinjiang sporting goods unit went down collectively.

When Jinjiang's shoe companies were shorted by GMT, shares fell.

The impact of the incident seems to be continuing.

In June 25th, XTEP international fell 7.27% during the afternoon, and it fell more than 11% in the intraday trading volume.

Subsequently,

The International (01368, HK) issued a midday announcement at the HKEx that the company's share price fell and the volume of pactions increased. The board confirmed that it did not know any reason for the changes in the prices and trading volume. The company's operations remained normal and the management team still had confidence in the company's future prospects.

In addition, the company has been informed by its chairman Ding Shuibo and several senior management that it has increased its holdings in the company on the 25 th.

As of the 25 closing date, XTEP international fell 3.81%, to 5.3 Hong Kong dollars / share.

The chairman of the company increased its share to 60%.

XTEP international 2017 annual report shows that the group income during the reporting period was 5 billion 113 million 400 thousand yuan, down 5.2% compared with the same period last year. The gross profit margin of the group rose fifth percentage points, rising 0.7 percentage points to 43.9%, and the net profit attributable to the parent company was 408 million yuan, down 22.7% from the same period last year.

As a result of the company's one-time repurchase stock loss of 120 million 800 thousand yuan in 2017, if the effect of this loss was excluded, the net profit of the company in 2017 was 529 million yuan, an increase of 0.2% over the same period last year.

In addition, the annual report also shows that the group's net cash and cash equivalent projects amounted to 2 billion 933 million 800 thousand yuan, accounting for 55.1% of net assets.

It is worth noting that the company's 2017 annual report shows that the group is about to complete its three year strategic pformation.

"Daily economic news" combing the relevant financial reports found that the group's operating income in 2015 and 2016 were 5 billion 295 million 100 thousand yuan and 539 thousand and 660 yuan respectively, and the income in 2017 decreased by 5.2% to 5 billion 113 million 400 thousand yuan, of which the first half of 2017, the group income decreased 8.8%, the second half of the decline was 2.1%, with a narrowing trend.

In fact, in recent years, XTEP international has taken full control of the retail channel and pformed XTEP exclusive distributor from wholesaler to part retailer.

The independent critic of shoe and garment industry, Ma Gang, told the daily economic news reporter.

In recent years, channel pformation has been pformed from the past wholesaler mentality to the retail thinking. "This has made the company's product sales channel more flat, and Anta has made similar changes in the early years, which is also a major trend in the footwear industry."

It is understood that the company has reduced multi-storey distribution in the past three years, and has changed the operation of 6000 stores. At present, 60% of the 6000 stores are direct distributors of the total agents, and 40% are operated by two level distributors.

But in operation, the company is responsible for most retail decisions, and the general agent is responsible for most of its capital investment.

The daily economic news reporter noted that Ding Shuibo, chairman of the company, has been increasing shareholdings since the end of last year. As of May 9, 2018, the number of shares held by Ding Shuibo was 1 billion 342 million 250 thousand shares, with a shareholding ratio of 60.06%.

Ma Gang analysis shows that the loss of executives is one of the reasons for XTEP's poor performance. Ding Shuibo and other executives' move to increase executive motivation is more powerful, indicating that XTEP International's employee share award scheme is strong, and perhaps its solution to talent and performance.

Hong Kong stocks sporting goods stocks go down collectively

In June 25th, not only the XTEP international group fell, but also many sports goods and Hong Kong stocks went down collectively.

As of the 25 closing date, Anta sports (02020, HK) reported HK $41.9 / share, down 3.46%;

It fell 4.60%; Lining (02331, HK) 8.38 Hong Kong dollars / share, down 3.34%.

Judging from the performance in the 2017 fiscal year,

Du and XTEP are the "four dragons" of the local sports brand. Sales in the 2017 fiscal year are 16 billion 700 million yuan, 8 billion 900 million yuan, 5 billion 200 million yuan and 5 billion 100 million yuan respectively.

Then, from the beginning of this year

Jinjiang's footwear enterprises that collapsed to the day ago were short, and what kind of breakthrough should the local sports brand undergo after shuffling?

Ma Gang told reporters that short term "short wave" will gradually digest, shoe enterprises should do a good job of interpretation on the one hand, on the other hand, we must choose a more pparent means to allow more capital to see.

"Of course, the most important thing is to fight hard, and the real performance is the king."