Chinese Fashion Designers Are Playing In Fashion Circles. Guo Pei And Wang Peiyi Are Amazed By The World.

From the pure black and blue dust to the advanced designer like Wang Peiyi, the Chinese original design road has gone through a long period of trial and fall, which reflects the epitome of the revitalization of the fashion industry.

Designer Guo Pei

In recent years, Chinese original designers continue to shine brilliantly on the world stage, such as entering the UK for two consecutive years.

Oscar, the young designer Zhang Huishan of the BFC/Vogue Fashion Fund in the United Kingdom, and Gao Xue, who won the LVMH prize for the designer's Grand Prix, and their high-profile attitude and excellent works, have made Chinese fashion enter the world view and have a "sense of Chinese style" in the world fashion circle.

From the pure black and blue dust to the advanced designer like Wang Peiyi, the Chinese original design road has gone through a long period of trial and fall, which reflects the epitome of the revitalization of the fashion industry.

Designers, as the soul of promoting China's originality to the world, their "one small step" has become a "big step" in Chinese fashion, from elaborately drawing manuscripts to strictly selecting materials.

And then to the production of rendering, behind the spotlight T platform, every link has been thought through, and the needle and thread have been concentrating their efforts.

Since the reform and opening up in 1978, the local dress has gone through a sea of changes from a blue ocean to the early 90s bell bottoms and flower shirts. From the initial blind imitation to the later active innovation, Chinese designers constantly learn, break through subversion, merge and innovate, and have the prosperity of Chinese fashion nowadays.

After the 80s, the first group of designers emerged, and they began to receive professional training. They studied fashion design in Beijing's second light industry school and other domestic schools. After graduation, designers from different disciplines went deep into the field of design. After experiencing practical challenges, they did not explore and learn, and gradually accumulated the strong strength of China's original creation.

Deep ploughing and meticulous work, the first batch of Chinese original designers came to the forefront.

In 80s, the first designers came to prominence. "Chinese Pioneer designer" Guo Pei made ten consecutive years of CCTV's "Spring Festival Gala" hosts and important actors.

At the time of the 2008 Olympic Games, she fought for months to design the Olympic award dress, designed hundreds of drawings, and insisted on absorbing nutrients from Chinese traditional culture, only to reflect the spirit and ethos of contemporary China in the design.

In 1995, Australian documentary film director Sally Ingerton wanted to prepare a documentary called Mao Zhongshan dress to show the current situation and development of China's fashion industry.

She resolutely chose Guo Pei as the representative of Chinese young designers.

Its works are shown in many countries around the world, and foreign fashion circles have a deeper understanding of Chinese culture and fashion.

In addition, Zhang Ziyi's white cheongsam at the gathering ceremony of the Greek flame, the blue and white porcelain dress of Fan Bingbing in the national image promo, and even the gold robe that made American pop star Rihanna occupy the headlines.

The name behind these classic costumes is Guo Pei.

The new generation of new generation designers

After 90s, the strength of the new designers continued to rise. In the fashion circle, Wang Peiyi, "China's advanced customization pioneer" also appeared.

He is one of the 25 Chinese people in Forbes fashion world. He is the first Chinese designer to be invited to enter the fashion week in Milan. At the same time, he is also known as "the first person in red carpet design", and has been supported by big stars like Fan Bingbing.

As early as 2011, Wang Peiyi designed a coffee satin dress for super model Cindy Crawford, which sparked concern.

In 2014, the wedding of Yang Mi and Hawick Lau came into the marriage hall wearing the wedding dress designed by Wang Peiyi, and the blue dress of Bridesmaid Tang Yan also came from Wang Peiyi.

After that, at the annual meeting of Wang Peiyi's personal brand, 10 Chinese women: Gao Yuanyuan, Yang Mi, Lan Qin, Ma Su, Sheenah, Xiong Naijin, celebrity model, new name guide, golden sentence queen, and independent fashion designer IT GIRL, wearing the WANG PEIYI PEIYI, and their respective unique customs.

Based on the one to one specialization and omni-directional tailoring and the insistence on traditional production techniques, Wang Peiyi created luxurious and beautiful clothes under the elaborate and complicated decoration and high standard production process.

Nowadays, Chinese fashion tends to be more diverse and more close to people's lives, and fashion design as the theme of the program also came into being.

A few days ago, CCTV launched the world's first fashion culture competition program "fashion master". Many of the 90's new designers, such as Meng Yue Ming, Zhao Yangzi and Jiang Yueyin, also show excellent works in the program, inject new vitality into Chinese fashion, and spark the spark of creativity.

Support the original Jingdong fashion leader in Milan, New York and Shanghai Fashion Week

Deeply aware of the key role of designers in the fashion industry, Jingdong has been committed to fostering original designers, opening up the gateway to talented designers through the flow support and marketing support, and providing access to the Chinese market for outstanding international designer brands.

In fact, for the cutting-edge designers who are at the stage of brand creation, it is not easy to participate in the international fashion week if they want to "fight alone".

In this regard, Jingdong fashion began in 2015, joining designers Gu Lin, Xu Xiaoyan and original brand red phoenix, and unveiled the Milan fashion week. On the next year's New York fashion week, Jingdong personally ran the show of designer Zhang Chi and Guo Ruiping; in the first half of this year, Jingdong joined the 2018 BFC/Vogue Designer Fashion Fund, the designer Zhang Huishan Zhang, Rejina Pyo and Le Kilt presented a wonderful show in the fashion week of Shanghai. Recently, they frequently stood on stage, showing the strength and charm of the original Chinese design brand to the international media and international buyers.

It is not hard to see that the participation and initiative of Jingdong in the fashion industry has soared. From the introduction of excellent designer brand to the lead of the Milan, Paris and Shanghai fashion week, and to the judges of the fashion designer Oscar fashion designer -BFC/Vogue, Jingdong has been actively joining the international community, and is committed to grafting a bridge linking the world with Chinese consumers, guiding the consumption trend with fashion professionals, and promoting the overall upgrading of the fashion industry.

At the same time, Chinese people's aesthetic values become more diverse, inclusive, healthy and confident, and the enrichment and upgrading of material consumption further spawned people's need for design, details and textures, and Jingdong fashion has constantly created surprises for consumers, providing high quality fashion options and quality shopping experience.

Looking at the development of Chinese fashion, it can be said that 30 years ago, there was no word "fashion". 20 years ago, there was no word "fashion".

Looking back on these 40 years, China's imitation followers from international brands, and now China's reputation is renowned internationally, is precisely because of the insistence and efforts of these designers to precipitate the crystallization of Chinese culture and Chinese fashion.

Lu Xun once said, "literature is human learning", so is the development of fashion.

China's fashion, which is advancing in the process of exploration, is now in full bloom with the 40th anniversary of reform and opening up.

In order to pay tribute to those masters who made great contributions to China's fashion circles, Jingdong fashion, especially at the time of #618 shopping carnival, joined hands with ELLE to launch the fashion trend of the world. The tribute to micro-blog for 40 years shows that the collection of old photos shows the beauty of the 40 years of the era, and has triggered a wave of retro Nostalgia on the Internet.

In the future, Jingdong will continue to lead.

The trend of fashion helps to build the Chinese people's cultural confidence through the display of their temperament and culture.