Each Of China'S 60 Business Models Is A Great Opportunity.
Today, the business rules of the future are systematically sorted out.
Individuals, enterprises, nations and human beings
The four part is that we hope to bring positive energy and new inspiration to all of you.
01, personal chapters
1, for every Chinese, the five key words of traditional struggle are:
Background, education, resources, contacts and qualifications
Five key words for future struggle:
Knowledge, innovation, independence, personality and rationale
Think.
It's better to have a good father than to learn math and physics. Now, having a good father is better than having a culture.
"New intellectuals"
It will return to the stage of history.
2, the Chinese are being
"Seeking outside" becomes "inner demand".
。
If you ask for a relationship, seek a channel, and seek opportunities, you must stimulate your interest, enthusiasm and hope. When you do well in yourself, the outside world will be attracted to you. This is what we call "asking for better than yourself".
3, there are a large number of freelancers in China. The basic structure of society has changed from company + employee to platform + individual.
Everyone will break through the shackles of traditional shackles and get the chance of rebirth. The key is whether you have stimulated your potential energy.
This is a real liberation movement.
4, a large number of China
"Ingenuity"
People's social status will be promoted, and the essence of creativity is love.
Those who are down-to-earth, such as
Craftsman, programmer, designer, playwright, writer, artist
And so on, because the Internet has already built the social framework, and the rest is soul filling. So even ordinary jobs, their social status will be promoted and respected.
5, everyone is an independent economy in the future.
That is to say, we can accomplish certain tasks independently, and we can also rely on collaboration and organization to carry out systematic projects. Therefore, society does not lack the minutiae of cultivator, nor does it lack the organizations and teams that carry out extensive projects.
6, people in the future can be divided into three patterns:
Doing things -- doing things -- doing Bureau
。
The primary pattern is to do things, rely on people and tools; the intermediate pattern is to do the potential and rely on management and rules; the advanced pattern is to do the Bureau, rely on the system and the system.
7, it turns out that everyone of us is tied up by the barrel principle, that is, your short board restricts your comprehensive level, so we are always making up for our shortcomings, and with the improvement of people's cooperation efficiency.
Your strengths will determine your level in the future.
We don't need to stare at our short boards. You just need to put your best skills to the extreme, and others will cooperate with you. This is called the long board principle.
8, our work is moving from "passive" to "initiative".
In the past, in order to make a living, we need to rely on fixed companies, fixed work at fixed time and fixed place, belonging to passive labor.
The total wealth of the future society is created in this way: people rely on their own strengths, point to point docking and fulfill every need, fully integrate into every aspect of society, and belong to the initiative creation.
9, for everyone in the future, one thing in the future will become more and more important. That is your credit.
The future personal wealth line is like this:
Behavior -- Ability -- credit -- personality -- wealth
。
With the help of big data and the Internet, your behavior deduces your credit value. Then, with credit degree as fulcrum, ability as leverage, and personality as motivation, the power range of joint prying is your wealth value, which is also the size of the world you control.
10, the Chinese way of becoming famous has experienced:
Company packaging -- taking part in the draft -- becoming net red
There are three stages.
At the very beginning, it completely relied on the packaging of movie and TV entertainment companies. Later, it became popular to participate in various talent shows, such as super girl / Chinese good voice and so on. Now we are going to do net red / female anchor and so on. The key problem is: in the Internet age, it is not difficult to be famous.
11, the relationship between people is the relationship. In the future, people pay attention to rules.
The relationship network of traditional society has been torn apart, the distribution of value is a relationship, and new links are forming. Everyone is a node and carries on the value pmission.
And the status and hierarchy of you are determined by the value you bring.
When everyone is talking about rules, morality will rise naturally.
12, the Chinese struggle can be divided into three levels: the first realm: I fought for 18 years before I sat with you for coffee; the second realm: I fought for 18 years, not to drink coffee with you; Third Realm: I fought for 18 years, and finally no longer need to drink coffee with you.
In the future, the independence of people will become stronger and stronger, but the collaboration will become stronger and stronger.
Harmony but difference is becoming the direct mainstream relationship between man and man.
13, everyone can own their own products in the future.
How should we achieve this? Logic should be like this:
Creativity -- Expression -- display -- order -- production -- Customer
。
When you have an idea, you can first express it, then show it on the platform (this platform will be more and more), and then attract people who like it to place the order. After you get the order, you can look for factory production (don't worry about too little quantity, the future production will be refined and customized), and then send it to the consumers, so many small dreams and hobbies will be completed.
14.
The logic of Chinese finding faith is like this.
:
Rule -- order -- Morality -- faith
。
Specifically, the Internet is helping China set up a reasonable social structure so that everyone can play their part and operate according to the rules. On this basis, a new order, such as the spirit of contract, has been formed.
Order is morality, and faith will come true.
02, enterprise articles
15.
The structure of Chinese industry:
One dimensional traditional industry -- two dimensional Internet industry -- three dimensional intelligent technology industry.
The one-dimensional world is being pushed down and rebuilt (the reorganization of the real economy), the two-dimensional world has been divided up (BAT control), the three-dimensional world is forming, and the high-dimensional challenges and low dimensions are always advantageous. The dimension reduction attack is almost sure to win. So the online shop can break up the physical store, and WeChat's opponent is born in the field of intelligence.
The real good play is yet to come!
16, after the death of traditional enterprises, the Internet began to revolutionate itself.
Sina, YAHOO, Sohu, NetEase
It is the first batch of Internet Co to become a traditional enterprise. Alibaba, Taobao, Baidu and Jingdong are the second group of Internet Co who are reduced to traditional enterprises, and the third batch will become the traditional enterprises.
17.
The enterprises in China are divided into three grades:
Three, wait for enterprises to do service -- two and other enterprises make products -- first class enterprises make platforms.
The only way out for enterprises is to upgrade to platform. The essence of platform is to create opportunities for creators to create value, and turn themselves into a platform for value creation. All companies, enterprises and organizations will be platform oriented in the future.
18, the original enterprise is horizontal development: bigger and bigger, more and more extensive.
Therefore, the easier it is for enterprises to start "homogenization competition",
The future development of enterprises is vertical.
The more we do it, the more we dig.
This change will make the industry more and more vertical and collaborative.
As a result, China is becoming more and more fractionize, and its structure is becoming more and more sophisticated. The independence between enterprises and enterprises and between industries and industries is getting stronger and stronger.
"Differentiated coexistence" has become the mainstream of Commerce.
19, the so called:
First class enterprises do "standards".
This sentence is no longer valid.
This is the logic of the big industrial era. All products are uniform and standard setters can enjoy their lives.
There is only one standard in the future: that is whether you can meet the needs of consumers.
And consumer demand must be personalized and diversified. It requires two aspects of the enterprise: the first is the ability to provide customization (Technology), and the second is the ability to connect consumers.
Twenty
The era of "employment" has passed.
The era of partnership has already begun.
No matter how much money you are willing to pay, it is difficult for you to hire an excellent person unless you are in partnership with him.
Bold and generous pfer of shares, the sea is vast.
A good partner in the future will know you better than your wife!
Twenty-one
The theory of electronic commerce evolution in China
B2B -- B2C -- C2C -- C2B -- C2F
From businesses to businesses, to businesses, to individuals, individuals to individuals, individuals to businesses, and ultimately to individuals to factories.
In the future, every product will know its customers before the production, the arrival of the personalized era, and even the pnational production and customization. This will completely break the active global industrial chain and trade structure of the United States.
22.
The evolution of Internet in China:
Traditional Internet -- mobile Internet -- interconnection of all things
The traditional Internet is the PC Internet, which solves the problem of information symmetry; the mobile Internet solves the docking efficiency; the Internet of things in the future needs to solve the interconnection of all things: data sharing freely and distribution of value on demand.
Each one does his best and takes what he wants, so that everyone can find someone who matches them, and then there will be various relationships.
23.
The way the Internet changes the world
From
The "information" revolution has escalated to the "efficiency" revolution.
Over the past 30 years, many Internet companies born in the world have taken the "information sharing" as the value, such as Facebook, Google, Tencent, Baidu, Alibaba and so on. But at the moment, we need to really solve the problem of material distribution in the world. We need to put things in the most need of them or assign them to those who need it most.
Therefore, in the next 30 years, a large number of vertical application software or platforms will be born, which will better distribute the material resources of the world, solve the excess capacity and create more universal values.
24, the evolution theory of Chinese media: traditional media - new media - from the media - information flow.
The media is moving from centralization to divergence and from unification to checks and balances.
The rise of the media will form a useful supplement to the traditional media. It will make China's discourse power begin to split up, and the general public urgently needs to participate in the decision-making power of public affairs. In the future, everyone will be a self media, and the emergence of information flow will cause the media to die out.
25.
The evolution of China's marketing format:
Media is king - technology is king - content is king - product is king.
。
Traditional advertisements always rely on the power of the media to influence people, such as the bidding of CCTV.
Later, Internet advertising began to rely on technology to achieve precise delivery, such as regional, revenue, and time periods.
Later, the rise of social media can make good advertisements spontaneously spread, and the best advertisement in the future is the product itself, and the best product must have advertising effect.
26.
The direction of China's industrial chain
It's attacking.
Before production and consumption:
Producer - distributor - consumer.
In the future, we must first consume and reproduce: consumers, designers, producers.
Therefore, the group of traditional distributors will disappear, and designers who can pform products into consumers' minds will appear in large numbers.
27, all future
Dealers will become "service providers".
They no longer rely on helping manufacturers to sell products (earn price difference) to earn money, but rely on themselves to provide consumers with follow-up value-added services to make money, which is conducive to their creativity and initiative, and also conducive to after-sale products.
28.
The profits of Chinese business have gone through:
The era of profiteering -- the era of small profits -- the era of great benefit
The three stage, the so-called profiteering era, existed in the initial stage of reform and opening up. At that time, products were scarce, demand was suddenly opened, and information asymmetry; later, the rise of e-commerce and overcapacity led to vicious competition among businesses, and began to wage price wars and promotions, and then entered a small profit stage. In the future, products began to individualize, customize and individualize routes, and the value-added space of products was opened, and thus entered the stage of great benefit.
03, the national chapter
29, the competition between the state and the country has gone through:
The three stages of resource competition are institutional competition and cultural competition.
The wealth of a country begins with its natural environment, such as the rich and fertile soil in ancient China, and the birth of an ancient civilization. The four ancient civilizations were born in rich resources. Later, they began to rely on the system. For example, the West took the lead in the bourgeois revolution, and then came into being the modern social system and system, and the industrial revolution. What will the future depend on? Civilization! The culture of a country finally determines how far and how high the country can go!
30, the driving force for China's economic growth is
"Power driven" -- "market driven" -- "demand driven"
。
The initial reform and opening up is government guidance, so power plays a very important role. Then it gradually switched to market dominance, but it led to disorderly competition and overcapacity.
In the future, all production is based on the needs of consumers, aiming at creating value.
31.
The evolution of China's economic model:
Planned economy -- market economy -- shared economy -- Communist economy.
In the "planned economy" stage, China implemented "planned production and consumption according to plan", and then began to "market economy". China began to "distribute according to market production and profits". In the future, all of us started from the needs of consumers, and began to observe the "distribution according to consumption and distribution according to value". In the future, China will surely "produce according to needs, distribute according to needs" and create unlimited access to demand, which is communism.
32, the essence of Chinese business is coming from
"Birds of a feather flock together" switch to "birds of a feather flock together".
The original social structure was classified according to "goods", and the future society was classified according to "crowd".
People who share the same hobbies and aspirations are easy to get together.
The future society will be very interesting. Some people will not understand others.
33.
The relationship between Chinese businessmen and consumption can be divided into three stages.
Business relations - service relations - symbiosis.
Before buying and selling is the basic logic of business, the core is the "product", only the difference and profit; then to meet all the needs of the consumer as the basic logic, the core is the "service", the product should be virtualized, value-added, the future business and consumer boundaries are increasingly blurred, each consumer will become a producer, value sharing.
34.
China's Internet has derived three new emerging economic forms:
The individual economy - sharing the economy - the zero industry economy.
"Individual economy" is a large number of freelancers, symbolizing freedom. "Shared economy" is that people begin to share their resources, which symbolizes sharing. "Odd jobs economy" is people's initiative to serve other people, symbolizing their dedication. These three new models, which are constantly eating the mainstream food business, are giving birth to new business civilization.
35, China's economy is fission and fusion.
Fission refers to a large number of breakage of enterprises and organizations, and many freelancers are released. Meanwhile, these freelance individuals are constantly reorganizing. In order to accomplish a big task together, they can come and fight, flexible, independent and highly cooperative.
It is certain that both fission and fusion can release a great deal of energy, which is the basic principle of atomic bomb and hydrogen bomb.
36, China's urban structure is being rewritten.
"The north and the deep" are becoming "northward and deep Hangzhou".
The decline of traditional trade will pull Guangzhou down, and the rise of cross-border electricity providers will help Hangzhou take the upper hand. In the future, China's urban pattern should be "Beijing's power regulation + Shanghai's financial operation + Shenzhen's intelligent technology + Hangzhou's e-commerce".
37, China's economic gravity is moving south.
China's major ports, steel, shipping and other giant companies were annexed to the south.
The South will be dominated by industry and commerce, and the north will mainly export labor and resources.
This is conducive to the stratification of China's industrial structure and into the coordinated development stage of the region.
38, the original Chinese basic cell is "enterprise".
Every one in society
"Demand" and "supply"
It is often done by enterprises to enterprises, and the basic cells in China will be "individuals" in the future.
Both sides of the supply and demand are individualized, and China's social structure will be more and more precise.
A metaphor can be made: if China's economy is a blood circulation, its capillary will be more abundant in future, and the energy of pporting and supplying oxygen will be stronger.
39, the most ideal social state is to balance each other by relying on interests. In the Internet era, everyone has countless connections with the outside world. Relying on these connections, everyone's situation will directly bind his behavior. Greed, laziness, ignorance as the negative of human nature will be restrained naturally.
40.
China will not be able to work in the future.
。
2017 will be the most tangled year for the salaried workers. The essence of working is to sell their labor force and not bear the consequences.
In future, everyone must take the initiative to think and solve problems, and exert their strengths to create values for society and others, otherwise you will not have the value of existence.
So the way the Chinese work is moving from
"Make a living" to "create" upgrade.
41, China will have no business to do in the future.
2017 will also be the most difficult year for traditional businessmen.
The information in traditional society is often asymmetric, which results in the dislocation of supply and demand. Therefore, a number of businessmen have come to join them and seek profits from them.
And the business foundation built up by the Internet will be more and more perfect. In the future, the two can be accurately connected at any time.
All the intermediate links are gone, and the logic of making the difference does not exist.
The term "business" needs to be redefined, and traditional thinking is completely outdated.
42, the core of Chinese business competition has gone through three stages: location, flow, and fans. The real estate business is the location. The traditional Internet business is traffic, and the fans from the media are fans.
In the past, without investigation, there would be no right to speak, and no fans would have the right to speak in the future.
The future is the contention between "influence" and "appeal". The instant interaction of "core fans" is the gravitational wave of the future business.
43, the order of robots to replace people is like this: first, the intelligent machine should replace the blue collar in the factory, and then replace the white-collar in office buildings by artificial intelligence.
The end result is: the machine has done the human life, the human has created a kind of creature, so the human has become the God of the machine.
44, the bonus period of China's spiritual civilization is coming.
The pace of progress in traditional material civilization has begun to slow down, because industrialization has already perfected the rigid facilities of society, and the barbaric growth period of material has passed. The Internet has built up all links, and the content of flexible content has begun to grow fiercely. The new cultural industry is a growth point.
45, China's future private property will be more sacred.
Everyone's behavior will revolve around the interests, and the goal is simple and clear. Wealth allocation no longer needs to rely on government guidance, but a fair and open value feedback.
To gather people's privacy is to become the public of the society.
46.
The wealth of Chinese has gone through the following stages:
Food stamps (the power to spend money) -- deposits (cash figures) - real estate (fixed assets) - valuation (virtual wealth) four stages
In the future, the form of wealth must be valuation or market value, which tends to be virtual and abstract, just a number.
That is, how much wealth you have does not mean that you can spend the money freely, but that you have the power to control the money, and how much wealth means the mobilization of resources.
The essence is that the whole society is becoming more and more shared, open and public.
47.
The fundamental logic of China's progress is:
Technology - Business - economy.
Scientific and technological progress is the most fundamental driving force, and then will lead to business restructuring, and then change the social economic system.
48, the future society is like a besieged city, the walls are forming, people outside want to go in, and the people inside want to come out.
People in the upper class hold people, while people in the middle class are stepping on people.
Talent is the best way for people to rise.
49, the modern economic system is heading for the end. In 2017, the black swan event will happen in more countries, such as the collapse of state, the fall of leaders, and the disappearance of enterprises. This is the best opportunity for China. The water is still thinking that the most powerful force in the future is Chinese traditional culture. China will bring the world economy into a sustainable cycle development by giving full play to elements such as abstinence, tolerance, humility and harmony in culture.
50, China will build a great future.
"Super Internet Co"
We will optimize the allocation of all kinds of resources in the society through efficient collaboration and industry segmentation, including all kinds of large and small, marginal components. We should not waste a single screw or give up a soul, and bring the whole society into the great circulation of value creation and absorption through BAT.
The shareholder of this Super Company is the people, CEO is the government and the employees are civil servants.
04, World Chapter
51, originally we only believe our own eyes. In the future, we only believe in our hearts.
As the saying goes, seeing is believing.
But with the progress of science and technology, we are no longer so stubborn, such as the development of quantum mechanics and virtual reality technology, let us no longer believe in what we see: VR can put you in any world, AR can bring anything to you.
So seeing is no longer true. In the future, we may only believe in our hearts. As long as our hearts are touched, everything is here.
All things outside the heart are illusory.
52, the relationship between people in primitive society is
"Exchange".
The relationship between people in slave society is "slavery". The relationship between people in feudal society is "Exploitation". The relationship between people in capitalist society is "employment". The relationship between people in the future is "cooperation". This is the development path of human society, and also the ladder of civilization progress, and one link can not be missing.
53, the essence of the world is nothing more than a big cycle, which contains four fluids.
Online money flow, information flow, product flow and crowd flow under the line.
First of all, we must learn to see the general trend, and the direction and trend of every fluid must be seen through.
Then, the most important thing is to step on the quasi node. Every fluid has N nodes. It's like the human body has eight channels and the key points are the same. The essence of business is nothing but to give the world a pulse.
54, the development of the world economy is always the integration of the two forces: finance and entity, online and offline.
The two forces extend on one side, like DNA spiral extension, you go up to me, or I go down to you; the present is the time when the entity is at the top.
Virtual play for so long, the turn of the host, we need to exchange flavor to maintain passion.
So now the online industry (e-commerce, the Internet) and so on, have run to the offline (entity stores, shopping malls) to seize the site.
"Internet +" has become "+ Internet".
This is what new finance, new retail and new manufacturing mean.
55.
Everything in the future is free.
Including:
Articles, books, videos, movies, music and so on.
All creators will share their works selflessly; all producers will have the opportunity to display their products; everything in the future will be charged, including cinemas, restaurants, concerts, meetings and so on.
In essence, online resources are open and shared, while offline scenes and experiences are the focus of consumption.
56.
The battlefield of mankind is divided into three stages.
Grab material, grab space, fight for time.
In the reform and opening up, let us start from "lack of clothing and food" to "overcapacity". This is the era of material grabbing and the pursuit of satisfaction in material wealth. The current rush for housing in China is actually scrambling for "superior space", such as the core section of the first tier City, the school district room, the subway room and so on.
There is a convergence.
The most advantageous resources of the whole society
Education, employment, health care and Entrepreneurship
Wait.
The future is to fight for time. For example, the big guys in Silicon Valley have put their money and energy on "Immortality". Whatever you want to have in the world, your first condition is to live.
57, the core of humanity is from
"Material based" pition to "people-oriented"
。
The center of the original society is "things" (products, commodities), people move along with the objects, and the center of the future society is "people".
Things move with people.
In the past, all the people had to go around the products, and there were such gatherings such as Canton Fair, Yiwu small commodity market and so on. People from all sides would rush to find products. In the future, as long as people sat at home waiting, the products had to take the initiative to find consumers, products to speak (Marketing) and long legs (logistics Express).
In the past, people were looking for products. In the future, they were looking for products, and the location of people and products began to exchange.
58, change the power of the world from
"Internet +" switch to "Finance +".
from
"Internet +" to "Finance +"
The upgrade is from
The upgrading of "information" to "time and space", "Finance +"
The essence is a magic power that can realize "time and space pformation".
In essence, the dimension of business is upgrading.
59.
The development path of human society:
Tribal society - Village Society - family society - family society - individual society.
The world is becoming more and more meticulous and meticulous.
In the past, relationships were face-to-face, and later developed into line pairs. The future world consisted of various "contacts" (individuals).
The rise of individuals means the sinking of all kinds of organizations. All organizations must sink and leave the stage to individuals.
60, the driving force of the 1 global age is the country, the emergence of a world hegemony such as the United Kingdom and the United States. The driving force of the global 2 era is the company, which has generated many cattle companies. The driving force of the global 3 era is the individual and the future is the era of individualism. Therefore, the focus of all theories must be shifted from the relationship between the state and enterprises, enterprises and the government to the relationship between people. The traditional and classical theories are also gradually failing, and the social economic laws, legal systems, values and behaviors will also turn around.
In short, all of these changes are working in one direction, that is, we should do our best, take what we need, and do things differently.
After reading these, are you pessimistic about the future?
Yes, we had the best time.
The deeper the springs are, the higher the take-off will be. Even if the economy is at a low ebb and you are wandering, it is better to set a place for yourself and make yourself the best in the best times.
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