What Is A Crazy Business Model For The Ten Yuan Store Of Famous Brand Products?

According to the world clothing shoes and hats net, many years ago, the news of "one dollar shop" full of streets and lanes in the United States began to be popular in China.

Super imitation features, a large number of 9.9 yuan stores are popular in China. However, these low-quality products seem to have been purchased from the small commodity market in Yiwu. It is impossible to raise the appetite of the Chinese people, so their popularity has also been destroyed.

However, in China's booming commercial land, a few years later, a nearly homogeneous "ten yuan shop" triggered a frenzy in the world's retail industry, a ten yuan shop called "Japanese shop", which was not traditional after Ma Yun.

In the past three years, more than 2000 companies have opened up stores in the world in less than 20 thousand years, with nearly 20 thousand employees.

Watsons listed as the most fearful competitor, staged a real store counter attack myth.

Today, let's have a chat. What kind of crazy business model is ten yuan store?

First, the ten yuan shop that makes people feel speechless.

As a person who often stays at home, journalists have long been accustomed to shopping through the Internet. They have a senior member of the business in every big business platform. However, once again, a shop shocked me, so the reporter went out and accidentally saw a shop next door to the subway station. At that time, it was very similar to Muji's decoration style. At first glance, reporters felt that it was Muji, but the logo had the taste of UNIQLO. After entering it, it was found that there were many kinds of things in it.

This kind of wonderful mix and match wind believes that many friends can guess which store it is. This is the latest period of time that has spread all over the world, all over the world, and even to the world.

I believe anyone who has visited a good product will be surprised at the "wonderful flower" of the shop, saying that the decoration is absolutely not the kind of junk shop that used to shout "as long as nine pieces nine". This almost absolute minimalism keeps the standard style of the Japanese store. If only the decoration is seen, the style of the shop must be kept in a taste with imprint and uniqo.

However, unlike the average Japanese stores, the prices of the same Japanese products are lower than those of ordinary Japanese stores. The price of the famous brand products is so low that they can be staggering. Many products with strong sense of design can cost tens of hundreds of dollars in Muji, which may be as long as ten yuan.

Even many of the same products are priced at a higher price than Taobao, which is really shocking.

Reporters also tried to buy some things, though not as good as genuine Muji quality, but their minimalist sense of design and good quality, coupled with the low price, the accumulation of a number of elements, has truly become a huge killer to attract the vast majority of Chinese consumers.

Many people will be curious, what exactly is this store?

It may not be believed, but the Japanese shop on the surface of name creation and superior quality is a Chinese. Although its product is designed by Japanese designer Miyake Junya, its founder is a Hubei native.

After being packaged, the famous brand products were made into the "ten yuan store" image from Japan by Japanese design.

In the 2014 to 2016, when the Internet business in China surged forward, the name of the best quality product grew at a crazy speed. In less than three years, the "ten yuan store" opened nearly 2000 worldwide, with a turnover of more than 10 billion yuan, and achieved a counterattack against e-commerce. Even once on the Internet, the founder of Hubei, Ye Guofu, was called the representative of Chinese entity business to beat Ma Yun.

Two, what kind of model is this crazy ten yuan store?

I believe that a friend who knows a reporter will come to know here. Let's take a look at what the business model of this "wonderful shop" is. I believe many friends have read it. The so-called Japanese shop is in fact made of Chinese made goods. Under a pile of unseen Japanese, there must be an obscure corner marking "made in China", so a group of online denouncing voices say they are cheaters, fake Japanese stores.

Reporters feel that we still have to divide the matter into two parts. Although the famous brand products are Japanese style decoration, they never say they are Japanese shops.

Moreover, even in the United States, Europe and even Japan, China made up the overwhelming majority of the share, which is also part of China's manufacturing strength. So we do not have to condemn it as a liar. What the reporter is concerned about is how to make the wonderful product of name creation and superior quality. In fact, we can find that the core of the famous brand is the sense of design and low price, the minimalist Japanese design and the super low price of Taobao, which is the key to its success.

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The reporter summed up that the core points of the development of famous brand products are in the following aspects:

The first is the combination of Japanese and classical design.

I believe people who have bought minimalist Japanese products such as Muji and other minimalist Japanese products will surely know that Japanese design is just as appealing as poison to many young people nowadays, and the same is true of the famous products. Their designer Miyake Junya is the inheritor of this kind of culture. On the one hand, the Japanese style design which is extremely simple to the extreme is indeed its advantage. On the other hand, just like what we have always said, "plagiarism", its products have always adopted the classical style of minimalism, so many people say that he is plagiarism, whether it is plagiarism or not, if it can be copied to penguins, it has to be said that it is also a kind of success.

The two is the control of pricing power.

All along, we have said that the problem of Chinese enterprises is that we are at the bottom of the smile curve, so our enterprises can not earn money, but because of their own core design rights in their own hands, all foundry manufacturers have to lean on their noses, thus mastering the pricing power of almost all products except food.

The three is the extreme compression of costs.

A famous brand shop has strict cost control in three ways. First of all, it is the so-called direct product acquisition, which is directly ordered by more than 800 factories in China. On the one hand, these enterprises have already made available foreign trade production lines to reduce costs. On the other hand, they cut down the intermediate links, so that prices can be reduced.

Second, fast turnover.

This is very similar to ZARA's fast selling system, which controls the flow of commodities from three to four months to a month by controlling the logistics system, thus greatly reducing the cost.

Third, franchisee control.

The form of expansion has adopted an open mode of joining, allowing investors to rent and decorate their own shops. However, it is a unified distribution, sale and management of the headquarters of the famous and excellent products, and investors only participate in the turnover. This strict control avoids the decentralization of control.

The above three points make a humble ten yuan shop become a wonderful flower of retail industry. It once again proves a problem. It is not that the electricity supplier represented by Ma Yun is too strong. It is the whole part of China's commodity design and supply chain. There are too many vampires. If we control these intermediate links, we often have the effect of winning by surprise.

The success of famous brand products is a revelation to Chinese traditional retail enterprises. When we break the traditional layers of agents and layers of price increases, maybe this is the only way to fight the electricity supplier in the era of e-commerce.

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