UNIQLO Again Launches Autumn And Winter Products With J.W. Anderson

Designer Jonathan Anderson says he doesn't sleep well.

I used to wake up at 6 o'clock every day, but now I feel better, get up at around 7, and start a day's work.

This typical Northern Ireland Virgo boy has a lot to deal with.

In 2008, he founded his brand at the age of 24.

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In 2013, the Group acquired 46% of JW Anderson and regarded him as a superhero to save its brand LOEWE, and appointed him as the creative director of the brand.

People know how much he designed the "nose ring bag", which has some aggressive and somewhat like nose bag. It has become one of the signs of JW Anderson brand. And he is also a rare Puzzle for LOEWE's backpacker.

"I like complicated things, and even make people feel excited or angry.

They even force themselves to use their own materials that they do not like to design.

Jonathan Anderson said.

For example, he has been advocating the concept of "no sex difference wearing".

Jonathan Anderson not only takes into account LOEWE and its own brand JW Anderson, but also crossover with some brands.

Since last year, he has launched the autumn and winter products with the Japanese brand UNIQLO.

At the same time, he also designed several pairs of canvas shoes with Converse.

According to the world clothing and shoe net, in April 20th, JW Anderson and UNIQLO's spring and summer products will be sold in 19 countries and regions of the world.

This series is inspired by the coastal city of Brighton.

Jonathan Anderson integrates asymmetrical stripes, his classic frill design and seagull elements into the series, hoping to present a sense of "British Beach".

When UNIQLO found me in spring and summer, I thought of this seaside city.

The seagulls will fly over to pick up your food. I like to go here on vacation.

Jonathan Anderson4 said in Shanghai on 12 March at the media preview conference.

UNIQLO's recent collaboration with designers has not been broken.

Last month's cross-border cooperation with the Finland brand Marimekko made a printed dress a hot demand.

Then there's a collaboration series from designer Tomas Maier, who is the creative director of Bottega Venetade.

UNIQLO's strategy is to use these cooperation funds to create some fresh and advanced feelings for consumers. After all, you can wear hundreds of pieces of designer's work - and UNIQLO can control and scale the cost of these clothes through the supply chain, and can lower the cost of these clothes and enter the threshold.

To cooperate with these more popular brands, for those who are eager to make a contribution to business, apart from earning a large amount of cooperation costs, they can also be a publicity opportunity for the mass market.

There is a possibility that these customers will come to their own brands.

JW Anderson worked with Top Shop in 2012 to launch women's wear and accessories, which was sold out on the market.

The first collaboration with the mass brand made him quickly accumulate fame.

Of course, but the premise is that they can be busy.

Jonathan Anderson will carry 3 sets of iPhone, two units dealing with two brands, and one dealing with personal matters.

"I will be more attentive when I work.

For example, these days I specialize in cooperation with UNIQLO, which is a matter of dealing with JW Anderson and making some decisions quickly.

He said, "but when I stop working, I will put it down completely."

During the fashion show, Jonathan Anderson has fixed working hours from 9 to 6 p.m.

He does not believe that even better results will be achieved every day, and more private time is needed.

"After 6, I don't care about fashion at all."

More interesting reports, please pay attention to the world clothing shoes and hats net.