China'S Glasses Brand Ninety Enters The United States Fast Fashion Glasses Market Is Expanding Rapidly This Month.

The United States is wood ninety in addition to twelfth overseas markets in Hongkong and Taiwan.

Besides fast fashion clothes, the fast fashion accessories market, represented by glasses, is also rising.

They usually sell at a price of several hundred yuan, but they do not lose the big cards, and the store design is more close to the people.

Optometry, polishing and mirrors can be completed in dozens of minutes.

In recent years, China's local brands have begun to expand their overseas territory.

In early March, Shenzhen eyewear brand wood ninety officially entered the US market, and opened three stores in Losangeles's glendell mall, San Francisco's Stoneridge mall and Westfield.

This is the twelfth overseas market opened by wood ninety outside China.

In a statement, Mu ninety said that in the milestone of the overseas expansion plan to enter the United States, the 2018 new series of "ELECTRIC DREAMS" will be displayed in the new store.

This series is divided into three parts: "RETRO (remodeling)", "NEON (Ni Hong)" and "BLUR (spot)".

The series was developed by designers from Hongkong, mainland China and Korea, and integrated into the taste of American consumers, combining the retro and the avant-garde.

Wood ninety 2018 spring summer series

Wood ninety was founded in 2010. After five years, it went to the first overseas station, Kuala Lumpur, Malaysia.

Subsequently, apart from Hongkong and Taiwan, it has gradually entered several overseas markets including Thailand, Australia, Singapore, Canada, Philippines and Vietnam.

At present, Mu ninety has more than 800 sales outlets in the global market and is usually located in the local high-end shopping malls.

For example, Canada's West Edmonton shopping mall is the fifth largest shopping mall in North America and the world's largest shopping mall. In Malaysia, the Pyramid shopping plaza is the largest comprehensive shopping mall in the area. This time, Westfield, chosen in San Francisco, is the largest shopping mall in the west of the Mississippi river.

For high-end, large-scale shopping malls, the brand that can attract young people means that they can attract more and more fresh consumer groups for shopping malls. Therefore, ninety of the fast moving and interesting wood shops will be recognized by many shopping malls.

At the beginning of brand establishment,

Chen Feng wants to sell glasses to people who don't wear glasses, which means the importance of design.

Prior to receiving an interview with the interface news, Chen Feng said that attention to plates, patterns and other fashion trends became the necessary ability of the glasses industry.

Wood ninety closely follows world fashion week, trend show and fashion reports every year.

In addition, the store design, which is directly related to store rate and repeat purchase rate, is also valued.

For example, wood ninety will decorate the stores with deer antlers, and new brands have invested a lot in their stores.

For example, decorate the store with antlers, shop assistants, and so on.

As of July 2017, wood ninety had 645 stores in the mainland of China.

In the eyeglasses market, besides wood ninety, frame frames are the main fashion brands, and the most popular ones are Gucci, Dior and Prada.

Especially in the past two years, luxury brands began to attach importance to accessories to attract the millennial generation and boost the strength of sales, so they gave high hopes to glasses products.

Data show that the global glasses market including framed glasses, contact lenses and sunglasses is worth about $90 billion and is expected to increase to $140 billion in 2020.

Only advanced eyeglasses and sunglasses already account for about 13 billion US dollars.

However, Wang Xin, IDG investment manager, said: "some people buy LV, and some buy UNIQLO. Buying a big name is always a small part of the market."

This means that the future is fast.

Glasses can gradually expand by virtue of rapidly meeting the needs, cheap and store experience.

And attract more consumer groups.