Kangnai Released "Cloud Walk" Comfort Series To Evolve Comfortable Evolution.

How does a pair of comfortable shoes evolve? What are the fashionable styles behind comfort?

How is the layout of the new retail era? What is the wisdom store? In March 22nd, "NOW comfortable evolution theory -- big data intelligent Kangnai cloud walking comfort series conference" was held in Shangri-La Hotel Wenzhou.

Zheng Xiukang, chairman of Kangnai group, said in his speech that the press conference is another innovative move of Kangnai group under the guidance of the new strategy, based on big data and intelligent manufacturing, with "fashion, health, technology, green environmental protection" as the product research and development concept. It will deduce the evolution of Kangnai's comfort products, build Kangnai's new comfort product line, continuously upgrade the connotation of comfort products, and lead the upgrading of consumption.

Release

Cloud walk comfort series brings comfort to consumers.

To build a link between Kangnai and consumers, the core is to empower products. "Comfort shoes" is a bridge between Kangnai group and consumers. Kangnai's cloud walk comfort series is a masterpiece of Kangnai's product category boundaries.

Kangnai's cloud walking comfort positioning city leisure, research and development concept stems from the consumer's pursuit of comfort quality. It redefines the urban lifestyle, fashion and leisure lifestyle, and advocates the "self culture" that is in line with the trend of the times, so as to show their positive and enterprising, relaxed and bold personality and style of life.

"With comfort concept, comfortable research and development, comfort, intelligence and comfort culture, we have launched a landmark cloud ride comfort series."

Zheng Laili, vice chairman of Kangnai group, said Kangnai's cloud walk series has made breakthroughs in light weight, earthquake mitigation, health and fashion.

The product's 1/2 can effectively reduce foot weight and relieve foot fatigue, so that consumers can experience the most comfortable feeling. Every step is like walking in the clouds. The sole is made of ultra light material and low density silicone material, and the center of gravity guiding line is designed to achieve the effect of "slow shock" and "double springback". The product also develops a step count, which uses the smart chip of Hua Mei technology, which can link millet APP, record the user's walking track and provide users with health data analysis. In the aspect of fashion, Yun Bu series always keeps an eye on the latest trend of International fashion, absorbs and refines popular styles and colors, and introduces the design of fashion fluorescent, integrated spraying, colorful hand painting and so on. It uses ultra light material design, a pair of whole shoe weight is only the same kind.

The comfortable and comfortable walking shoes meet the needs of young people on different occasions, and make them become "comfortable texture home".

Signing Wanda,

New retail on line

In the new retail era, the integration of online and offline development has become a trend.

At the press conference, Kangnai group reached strategic cooperation with Wanda and Tmall respectively.

Online, Kangnai combines Tmall platform to create intelligent stores, expand online shop functions, bring more convenient and more yuan shopping experience to consumers, and provide data support for offline store operation under the intelligent store energy line, helping shops achieve full domain service for members.

Cooperation with Wanda is the symbol of Kangnai group's comprehensive entry into Shoppingmall. It is one of the channel upgrading measures of Kangnai brand. It will enable more customers to reach Kangnai and feel the young and fashionable changes of Kangnai.

Since the ninth generation shop was launched in 2017, it has opened an integrated store in shopping centers such as Wanda, Bayuquan Wanda and Liaoyang Wanda in Dongyang, Kangnai, and has focused on selling Kangnai products, Kangnai family and Jun step products, which are suitable for a variety of consumer demands, to focus on the same area, and focus more on consumer experience and interaction to meet consumers' changing "one-stop" fashion shopping demand.

In the future, Kangnai group will take the expansion of integrated stores as a new starting point, and constantly upgrade the offline retail channel mode, so as to provide consumers with a better shopping experience in the era of consumer upgrading.

Interpretation of comfortable evolution to define a better life

"Kangnai is a big tree. Comfort is the soul and trunk. Technology is the soil. Fashion, health and environmental protection are branches and leaves.

We will live in harmony with nature and society, create a better life and let the world have no uncomfortable shoes.

At the press conference, Zheng Laiyi, general manager of Kangnai group, made a brand new interpretation and interpretation of Kangnai's comfort evolution and brand positioning.

In 1996, Kangnai group invented the breathable comfort technology, formed a unique breathable and comfortable function; in 2006, the business comfort series was set up and the product line was opened. In 2016, the business comfort Series 2 was issued to drive innovation by science and technology to realize the comfortable upgrading of the product. "Today, Kangnai is pouring fashion ideas, constantly improving the connotation of products, building a comfortable product line of Kangnai cloud and business comfort + 2 business comfort."

Zheng Laiyi said.

On the same day, Kangnai comfortable experience master William Feng wore the Kangnai cloud walking comfort series white shoes airborne scene, together with everybody recalled the cooperation with Kangnai for a year.

When interacting with Ganjing, a Zhejiang TV host, William Feng praised Kangnai shoes for their comfort and lightness.

"When I put on Kangnai's comfortable walking shoes, I felt like stepping on a soft sandy beach like a stroll in the clouds, and the name" cloud walking comfort "was very appropriate.

William Feng said.

He also conducted on-site self interaction with Kangnai high level, fans and other fans, and drew lucky fans. Feng Ye's live dramas such as "daughter country" and "the two generation of goblins" and other classic video clips, William Feng commented on the scene and recalled scenes of the studio, causing the whole audience to scream.

Tao Xiaonian, vice chairman of China Light Industry Federation attended the meeting and delivered a speech.

Li Yuzhong, director of the Leather Association of Zhejiang, Li Weijuan, leaders at all levels, leaders of various shopping centers (shopping malls), representatives of suppliers, branches, offices, customer representatives, and other leaders, guests and media reporters, fans and so on, attended the press conference.