Quanzhou Brand Shoe Enterprises Attach Importance To R & D And Increase R & D Investment Every Year.

According to the world clothing shoes and hats net, a few days ago, Jinjiang

The spring and summer new products conference was held in 2018, and three new products were released. Among them, the upgrading of material technology and functional technology has become the highlight of new products.

In fact, in recent years, Quanzhou

Shoe companies are paying more attention to R & D, increasing R & D investment every year, and adopting new technologies and technologies, with a view to fierce competition.

In the competition, stand firm and even stand out.

Setting up design centers overseas

"In the spring and summer 2018, new products, integrating into the classic British fashion design elements, pay more attention to the technological health of products."

Wang Hongtao, vice president of research and development, said that the design of shoe soles is based on the design of sports shoes, which makes the design more fashionable, fashionable and sports.

In terms of material technology and functional technology, besides using basic materials such as top grade pig eight leather, we adopt three dimensional hot cutting technology, popular printing, new waterproof fabric and so on.

It also combines the technology of popcorn, full cushioned shock absorber and so on to make the product more scientific and technological.

According to the insiders, attaching importance to R & D and adopting some new technologies and technologies are, in essence, one of the important means for sports brands to enhance their competitiveness.

A few days ago, Anta released its interim results in the first half of 2017. According to the daily report, Anta group's revenue increased 19.2% to 7 billion 320 million yuan compared with the same period last year, and Anta's gross profit margin was the first time to break through the 50% important barrier to 50.6%.

R & D.

In the first half of this year, Anta invested more than 200 million yuan in R & D projects, accounting for 5.8% of the cost of sales, up 1.4% from the same period last year.

For example, Anta released a A-Livefoam dynamic tennis shoes developed by running technology. Its special technology improves the permeability and comfort of running shoes.

It is noteworthy that Anta, in addition to its design center in Japan, is also operating in the US design center, LAUNCH.

At the end of July this year, 361 degrees in the five Li Industrial Park in Jinjiang, Fujian, was first presented to the outside world.

It is understood that this sports product research and development base camp started in 2015, and was formally completed in May this year.

Relying on this platform, the 361 degree product research and development will be based on the theory of ergonomics, with the experimental method of human body science as the testing method, with the main function research and development as the goal, and strive to develop more innovative and scientific sports equipment, so as to better enhance the performance of sports enthusiasts.

It is understood that in 2012, the scientific research expenditure of the 361 degree group accounted for only 2.1% of the turnover. It rose to 2.4% in 2013 and 2014, 3.1% in 2015, and 3.7% in 2016, reaching 186 million yuan in 2016.

Children's footwear market accelerated growth

Insiders predict that the growth of children's shoes and clothing market will accelerate with the increasing disposable income and the support of China's two child policy.

It is understood that 361 degree children's clothing mainly provides 3 to 12 years old children's sports shoes, clothing and accessories products, which reached a low double-digit year-on-year growth in the spring 2018 order meeting.

In August 22nd, 361 degree released the first half of the interim report.

The report shows that 361 degree children's clothing contributed 11% to the group's turnover and the growth rate was 12.8%.

"At present, we have opened more than 2300 stores in many cities across the country, and we plan to build about 1200 stores this year."

Xu Wengeng, executive vice president of New England, said the products cover pupils of all ages.

From a regional perspective, products are mainly distributed in the second tier cities, and continue to advance to the first tier cities, and the three or four line cities sink.

It is understood that Anta has entered the field of children's products since 2008. Today, Anta children have developed series of products such as running, basketball, outdoor training, comprehensive training, football, life and so on. At the same time, Anta has launched a series of brand cross-border cooperation products. At the same time, it has launched a high-end children's market for 7 to 12 years old, providing footwear and clothing products for the crowd, and has made significant contributions to the group's revenue.

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