CAMKIDS 2018 Spring And Summer New Products Show Four Highlights

CAMKIDS every summer

On the eve, there will always be a typhoon coming, providing a fresh and comfortable rain for the families who have not seen Jinjiang for a long time.

Ms. Zhang Chunxia, general manager of the company, welcomed the welcome speech.

On the evening of 19 August 5th, the CAMKIDS2018 spring summer new product conference, which was scheduled to arrive, opened in Jinjiang Baolong hotel.

The conference revolves around the three year marketing strategy plan of CAMKIDS brand, the 2018 spring and summer new product show, and the upgrading of brand terminal image. It will give more clear direction to brand development for all guests, media and business partners, and inject new energy into brand growth.

01 CAMKIDS's "taking the kids out" culture has really affected who?

At the beginning of the conference, the parent child outdoor culture of CAMKIDS first appeared in front of the audience.

In the past 5 years, CAMKIDS has broken the "shackles" of the "home" era with practical actions, and has taken the children out of the simple mind. Now, we have joined the family outdoor education brand -- parent-child cats, to create exclusive outdoor activities for parent child education. CAMKIDS has been further and further widen on the road of parent child outdoor service providers.

02 international IP Real Madrid debut, what is the CAMKIDS sports series?

Before the meeting, CAMKIDS launched a new round of IP cooperation with Real Madrid.

Real Madrid is born with sports attributes, and its addition brings a new product idea to the CAMKIDS sports series.

Apart from the addition of the Real Madrid series, CAMKIDS's unique fashion sport style is also remarkable.

The development of sports shoes and clothing has gathered many new ideas, matching high quality product materials, and just a dozen minutes of fashion sports series. People are still waiting for the 18 spring and summer sports market.

Enjoy your childhood and enjoy the outdoors.

03 deep excavation, CAMKIDS matrix IP's sustainable development strategy.

In the exciting stage, the CAMKIDS outdoor series is still hot.

It can be seen that this year's outdoor category includes 5 major series: annual clothing, jungle, ocean, interest era, and man Wei.

Judging from the products of the show, CAMKIDS always adheres to the brand mission of "protecting children's out of safety", reflective strips, windproof and rain proof functions, and a number of patent technology applications. Under the integration of fashion attributes, we should not forget to maintain the professional outdoor attributes of the brand.

It has been developed for two years, and this heroic image is highly matched with CAMKIDS outdoor DNA. We believe that we can see more in-depth cooperation in future product development.

04, the Grand Theatre of CAMKIDS, the four generation of the terminal.

At the launch of the conference, Hong Qinming, general manager of CAMKIDS marketing center, announced the brand's four generation terminal image.

It is reported that the image upgrades, together with the recommendations of the Department's outstanding talents, is designed in collaboration with well-known domestic companies to create a store design suitable for the current youth and children's attributes.

Hong Qinming, general manager of marketing center, sharing future strategy

Interest, vitality and creativity are the first impressions of Xiaobian's image of the shop. It is also expected that this excellent shop image will be able to land in the future and give the children and parents a better user experience.

Enjoy your childhood and enjoy the outdoors.

Adhere to the brand's original heart, look forward to

Continue to lead the youth outdoor sports industry in China.

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Please pay attention to the wonderful report.

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