Why Are Lululemon'S New Tight Pants So Popular?

"Sportswear" is usually considered to be exclusive to fitness and comfort lovers, but in August 2017, Lululemon (fitness Canada) clothing A brand name "Lulu lemon" Tight trousers It was sold out in 27 minutes.

In order to buy Lululemon limited edition tight pants, T-shirts and hats, hundreds of people shop in front of the Vancouver Convention Center 48 hours ahead of schedule.

According to the world clothing and shoe net, Lululemon's capsule series is specially launched for the annual Seawheeze festival of the brand, including half marathon, yoga and music festivals. Earlier this year, tickets for the Seawheeze half marathon were on sale, reaching a maximum of 10 thousand people in 32 minutes.

Lululemon is best known for its spicy remarks by its former founder, Chip Wilson, and its $100 yoga pants.

Lululemon will launch a capsule series (classic version) every year, only at the same time as physical stores and half marathons. To ensure the uniqueness of clothing, the proofing of these garments will be discontinued after the sale. This year, Lululemon launched a $200 tight yoga pants made of state-of-the-art reflective fabrics.

This year, the whole capsule series has been sold out for a short time and has created a new record. Lululemon's fluorescent tights can be found in eBay, and the starting price is 700 dollars. In addition, the same series of hats were originally sold for only $50, and now they sell for $more than 150 online.

This is the first time that Seawheeze has been so popular for six years.

In 2013, a number of Lululemon yoga pants were overly spanparent due to fabric quality problems and had to recall 17%. To add insult to injury, the then founder, Chip Wilson, who resigned in 2013, said that these trousers were spanparent because of the fact that some women's bodies were not fit to wear, causing widespread dissatisfaction among consumers, which made Lululemon once in the forefront of public opinion.

Now Lululemon is led by Laurent Potdevin (LVMH (Louis Weedon) former executive officer and Tom's Shoes leader).

Potdevin was found to help cashier at Seawheeze's flash store. His management team members also helped on the spot. Stuart Haselden, the chief financial officer of the brand, presented water and awards to the participants at the Seawheeze terminal, while others helped the customers to Party in front of the temporary fitting room.

A report recently released by Global Industry Analysts predicts that by the year 2024, the global sports and fitness apparel market will reach nearly $300 billion. Lululemon is expanding further in emerging markets such as Australia and China in the Asia Pacific region, which is expected to stimulate this growth. Market analysts report that Australia's fitness and sportswear industry generates about $2 billion a year.

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