Five Key Elements Of Brand Clothing Shop Location

Take a small clothing store as an example. How to choose a store location?

First, define your direction of operation.

The clothing industry attaches great importance to business style and potential customer groups. First of all, you have to define your own clothing store style. It belongs to fashion avant-garde, economical and practical type or high-end consumption type.

Determine the direction of operation before you can understand your potential customer groups, and then study the consumption habits of this group.

If your clothing store is a fashionable avant-garde shop, your customer group may be a fashionable young person, student and so on. The choice of storefront can be on the walking street, beside the school, etc.

If your store belongs to high-end consumption type, then your clothing store should choose to open in some business district and relatively high income group residential area.

Two. Determine passenger flow.

Passenger traffic is a guarantee of turnover, and few clothing stores are maintained by one or two old customers.

Before choosing a storefront, you can use simple methods to determine the flow of alternative stores.

If there is a similar clothing store nearby, observe its daily average passenger flow for your own reference.

If you have done the simulation budget for the first few months, then you need to make the determination.

Calculation comes in to see if we can achieve theoretical profit.

Generally, data support for passenger flow calculation is very meaningful.

If possible, you can buy some existing data from the survey institutions, and this investment is worth it.

Three. Consider the same kind.

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Competition is inevitable in the course of operation. It is difficult to locate absolutely no competition.

Businesses that are generally unable to take the initiative will have to consider the same kind of competition rationally.

In the shop choice, we can not avoid the existence of similar shops in the surrounding area, we must consider our competitive advantage. Without the vicious competitors, the moderate businesses can even improve.

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Four, pportation and warehousing.

The general small cost clothing store should consider the storefront pportation and the warehousing cost question.

Shop choice should be as convenient as possible to ensure low pportation cost.

Some small clothing stores can use part of the storefront as storage space.

So when choosing a storefront, try to make the storefront have a small storage function, or have the basic conditions for designing storage rooms in the later stage of decoration.

Five, security issues.

Shop choice should also take into account safety, such as block security, storefront fire prevention and so on.

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Many entrepreneurs like to understand shop information through newspaper advertisements, housing agencies, real estate fairs and the Internet.

In fact, there is a "2:8 rule" in the shops market, that is, only 20% of the total number of public rental information shops is covered, while 80% of them are covered by private pfers.

Therefore, we must open up channels for the shops and manage them together.

Shop location must pay attention to the flow of people around, traffic conditions and surrounding residents and units.

For business entrepreneurs, the "passenger flow" is the "money flow". Do not choose to be in remote areas for fear of competition.

In fact, the business district shops are more concentrated, but it helps to accumulate popularity, but we should pay attention to the problem of dislocation.

Not all the "gold market" will make money. Sometimes, when the municipal planning changes, the busy area may become a lonely place.

Therefore, entrepreneurs should take a far sighted view of location and know more about the future development of the region.

In addition to municipal planning, we should also pay attention to the future competition in the area.

Different geographical environment, traffic conditions, the structure of the storefront, the rent will be very different, sometimes even more than a dozen times.

For entrepreneurs, we should not just look at the superficial price, but also consider the cost performance of rents.

For example, the monthly income of a restaurant with a monthly income of about 20 thousand yuan will be 3000 yuan -5000 yuan, which can guarantee a certain gross profit margin.

At present, more than a dozen square meters of small shops are very popular, so the rents increase, while the one hundred or two hundred square meters of large shops are declining due to sluggish rental.

Under such circumstances, it is suggested that a few entrepreneurs should lower the price of the large shops under group leasing, and then divide them into smaller ones.

For more information, please pay attention to the world clothing shoes and hats and Internet cafes.