First To Welcome China Brand Day's "510 Project" Under The National Brand Strategy

In May 10, 2017, the first one.

Arrive as agreed.

Brand is the common pursuit of producers and consumers, and is the direction of upgrading of supply side and demand side.

"China brand day" was approved at the national level, marking the "brand leading role" to a new height.

In the background of China's economy entering the new normal and the structural reform of supply side entering a critical period, the brand will undoubtedly become an important starting point for upgrading the consumption structure and improving the quality and efficiency of economic development.

With the approval of the State Council, China will set up "China brand day" every May 10th.

In May 10th, the first brand Day theme of our country was "deepening the structural reform of supply side to fully open the new era of independent brand development".

The 9 national ministries and commissions of the national development and Reform Commission jointly held the news briefing. The purpose of establishing the Chinese brand day is to mobilize the enthusiasm of all sides, cultivate and develop independent brands, and consume.

Products, enhance the protection of independent brands, help upgrade the supply structure and demand structure.

Wang Dong, inspector of the industry coordination department of the NDRC, revealed in May 9th that before the brand day of next year, the top-level design of brand development at the national level will be formally promulgated. At present, the NDRC is discussing details with the relevant departments.

There may also be a platform for coordinating the development of brands in the future.

In order to promote the establishment and protection of brands, apart from the existing punishment mechanisms for reporting lawsuits and blacklists, relevant departments will also establish an independent inspection mechanism for the third party.

"Strengthening brand building and developing brand economy is to provide more consumers' trustworthy independent brand products, boost consumer confidence, lead new supply and create new demand, so as to meet people's higher level of consumption demand."

Wang Dong said.

Since the reform and opening up, Chinese enterprises have won a reputation in the high-end fields such as high-speed rail equipment and mobile communications.

However, compared with developed countries, China's brand development has short international brands, small brand influence, weak discourse power, low brand value and poor overall image.

"The reason is that there are deficiencies in the quality, innovation, integrity, culture, talent, marketing, environment and other brand influence factors."

Wang Dong said that the next step should focus on strengthening the brand building and developing the brand economy, and comprehensively improving the elements of brand development.

In line with the top-level design of the national brand strategy, Beijing has pioneered a new wave of brand upgrading in the whole country.

In May 10, 2017, the first "China brand day" officially launched by the authoritative media, associations and research institutions jointly launched the "big brand 510 project and Beijing brand month".

The 6 brands of "Chinese prefix", including the Chinese Business Culture Research Association, the China Business Federation and so on, 15 Beijing Association of brands, the Beijing Business Federation and other Beijing Association, as well as the Beijing media and other media organizations, have explained the importance of the brand in their respective fields.

Yu Xuezhong, President of Beijing Commercial Federation, told the Beijing Commercial Daily reporter that the 510 project of the big brand and Beijing brand month is a concentrated expression for the brand enterprises.

Many famous enterprises and valuable commodities will be reflected in the big brand 510 project, and at the same time, it will give consumers a trustworthy platform.

Brand competitiveness is the external performance of the core competitiveness of enterprises. It has the irreplaceable differentiation ability. It is the unique ability of the enterprise, and it is difficult for competitors to even imitate.

However, brand has also been accumulated for a long time.

The establishment of the big brand 510 project helps enterprises to strengthen their brand awareness, and at the same time is more conducive to leading consumption.

Speaking of the 510 brand day, Jiang Junxian, President of the Chinese Cuisine Association, told the Beijing Commercial Daily reporter: "in the critical period of deepening the structural reform of the supply side, the Chinese Cuisine Association attaches great importance to the activities of Chinese brand days. Through the selection and selection of the top 100, five hundred and ten major brands in China's catering industry, we will strive to play the leading role of the brand by deepening our own brand activities."

According to the organizing committee, the big brand 510 project has been actively responded by 180 media and more than 100 enterprises.

"To push forward the structural reform of supply side of catering industry, to enhance the quality and safety level of the industry, to strengthen the real economy and to carry out the brand building system engineering irreplaceable core strength. Brand enterprises play a leading role and lead the industry to sprint to the target of 4 trillion yuan of annual revenue."

Jiang Junxian is confident that the future brand will play a leading role in the industry.

Mo Xinyuan, President of the China Economic Press Association, said that on the surface, brand is just a sign of an enterprise or product. In fact, brand as a sign of differentiation represents the values of enterprises and the way of life they advocate. A good brand can integrate its customers with similar and similar values and lifestyles through its brand appeal and bring competitive advantages to enterprises.

Interbrand, the international brand consultancy firm, released the world's most valuable brand 100 list in 2016, with only HUAWEI and Lenovo.

On the one hand, there are serious overcapacity in some industries. On the one hand, the demand for products with high cost performance and brand can not be satisfied, and some consumption flows abroad.

China's independent brand is facing unprecedented challenges and ushering in a rare opportunity for development.

Brand building is not accomplished overnight. Liu Canguo, executive secretary of China Industrial Newspaper Association, has expressed the impact of the rapid development of the electricity supplier on the brand building of the enterprise.

Liu Canguo said that China lacks the soil to cultivate its brand from big brands to great brands and from manufacturing to consumption. With the rapid development of electricity providers, people are overlooking for low-priced products, and fake and shoddy products are rising again. Many commodities ignore their own qualities in order to "cater to" consumers, which is not conducive to speeding up their brand establishment in China.

The rise of the electricity supplier has exposed the short history of China's brand development.

Over the past 30 years, China's manufacturing market share has increased rapidly thanks to the reform and opening-up policy and demographic dividend.

The entry of foreign capital has brought capital, technology and industrial equipment as well as a wide international market. The international OEM mode has springing up all over the southeast coast, and China's cheap labor market has been released, and the domestic consumer market has been gradually cultivated.

But it is undeniable that China's manufacturing industry exists in the lower reaches of the global division of labor chain. In the future, the pformation of manufacturing industry must rely on independent innovation and domestic market development, without long-term brand strategy.

In the early 90s of the last century, China's economy began to say goodbye to the era of "total shortage". In the first generation of entrepreneurs after reform and opening up, some visionary entrepreneurs realized that the core of future market competition is brand competition.

Brand is an intangible asset belonging to business organization, but its essence is product.

"Create autonomy."

It's a systematic project. "

Wang Dong said that on the one hand, enterprises, governments and third party organizations should be organically combined to purify the market environment, improve laws and regulations, change the status quo of policy fragmentation, and make top-level design of brand development; on the other hand, from the quality, innovation, integrity, talents and many other factors, we will create a good environment for brand cultivation.

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