ZARA: Close The Small Shop To Open A Large Store, Occupy The Core Area Of The City, And Enhance The Efficiency Of The Whole Group'S Revenue.

In the future, Indo Textile Group will set up a store by integrating all its brand stores, small shops and large shops, and only shops in the core area of a city to enhance the efficiency of the whole group's revenue.

The Chengdu flagship store, which was closed in February, is actually

A microcosm of the 2017 strategy, the official explanation is, "the early deployment of shopping centers is too urgent. The next task will be to open flagship stores in key cities."

In the impression of Chengdu locals, ZARA, a department store that locals the flagship store, is no longer known as "shopping center" on 31 of the main road.

According to the world clothing shoes and hat net, it is a key step to expand the online business of Indo textile.

Because these large stores will not only undertake the selling function, but in the future, Indo textile will be able to reach customers from more than 7000 offline stores in the world through online channels, so as to achieve seamless online and offline connection, especially in the Asian market that the company attaches great importance to.

Fast fashion is foreign capital show.

According to investment survey, polls in the three quarter of 2016 showed that Japan's fast fashion brand UNIQLO continued to consolidate its popularity in casual wear category with the most radical expansion speed and the opportunity to enter the Chinese market earlier.

19.3% of respondents said UNIQLO was one of the two brands they bought most frequently, more than 17.4% of the fourth quarter of 2015.

In addition to the continued popularity of UNIQLO's popularity, H&M and Zara enjoyed the same popularity in the three quarter of 2016 compared with the fourth quarter of 2015. The three fast fashion brands accounted for four of the most popular Top10 brands and three of the top brands.

Another popular popularity is the brand name of the local brand, Hai Lan home.

The majority of international brands embezzled the market in China.

Local brands are fast closing stores, but Hai Lan's home has become an exception again. The number of stores has continued to show high growth, and even new stores are much higher than UNIQLO each year.

However, it is worth noting that the Hai Lan family, which is listed through the shell technology, has been questioned both in its operation mode and in the capital market. Behind its radical expansion is the incentive to bet agreements and high inventory risk.

In the face of the same macro economy, fast fashion brands still have more advantages than Chinese brands, including China's surplus commercial real estate. They prefer to hire other brands such as UNIQLO, H&M, Zara and so on, and then attract other merchants through the 1000 square meters of the above brands. At the same time, the advantages and rents of these brands will be given.

Several mainstream international fast fashion brands have adopted direct mode in China. On the contrary, Chinese local brands adopt mixed mode, and most local brand wholesale businesses are more important than direct ones, so the efficiency of unified management is greatly reduced.

Although local brands are trying to learn many patterns of the international fast fashion industry, the investment reference survey says the effect is not ideal.

In view of the fact that the international brand could not be resisted, Chinese local brands appeared in 2016, but there were many Chinese brands' acquisition of international brands in the year.

Investment reference said that although mergers and acquisitions could significantly enhance the design and marketing capabilities of the shortest board of local brands in China, it is almost impossible for a Chinese fashion group to threaten the four fast fashion groups in the near future.

Another more worrying possibility is that the real purpose of the M & A events may not necessarily be the attempt of local brands to build up a local company that can compete with international fashion giants, and to raise market capitalization and cash in is the norm for the A share market.

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