Is Internet + The Only Way To Go? What Is The Essence Of Internet Thinking? How Do We Make Money?

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Today, Carle, the executive director of the Li Mingming Brothers Group, advocates the "Internet". Because "want to add must be reduced", and put forward that "Internet +" is not the only way. Instead of blindly pursuing the concept, we should concentrate on products and services, return to the essence of business and find our core competitiveness.

Since the prime minister put forward the "Internet +", everywhere I mention "Internet +", I think "+" is necessary, but we can not blindly follow the new concept, which leads us to throw away the traditional business, directly to the Internet, do business, and finally fail. Such examples around me are common, and their stuff is not solid enough to do something that they do not understand. As a result, the two teams online and offline can not well integrate, resulting in a lot of unnecessary losses.

My view is: "Internet +" is not the only way.

We see that too many excellent traditional entity enterprises, such as the famous products in the household industry, I think the key is to find the core competitiveness of their enterprises.

Otherwise, "+" will only make its competitors more or even lose competitiveness.

Collapse is not only in traditional industries, but also in enterprises.

Starting around 2013,

In the hottest days, everyone was crazy about the store.

But data show that in 2014, 1800 Guangdong sellers gave up the renewal of Tmall, and 7000 Tmall stores closed, and Taobao made only 9% of the money they made.

Why did the seller give up Tmall? The main reason is that there is no profit.

Since last year, the cost of online traffic has far exceeded the cost under the line, and the reason why most people do not make money is actually not doing the right thing well.

Many people say that the Internet has defeated traditional enterprises.

I don't think so. Internet companies are not the traditional ones but the enterprises that should have been eliminated.

There are indeed many cheap products on Taobao, which are cheaper than many traditional enterprises. In such a competitive market, those traditional enterprises without brands, without core competitiveness and without intellectual property rights will fail in this round of war.

The essence of Lei Jun's Internet thinking lies in explosive money, extreme thinking, word of mouth, quick and dedicated.

Supermarkets, traditional stores, and some traditional businesses, are they not called explosions? They used to be called "draining money", but now they are only changing a new term.

Many times the concept of "Internet +" has overwhelmed the previous concept, but it does not mean that the Internet has conquered the tradition.

China's Qin and Germany brands include many excellent domestic companies.

Is it not enough? The prime minister later mentioned the "craftsman spirit", since it is the spirit of craftsmen, focusing on the spirit, rather than on the craftsman's approach.

Hundreds of years ago, when we did not have Internet or TV, did we not rely on word of mouth to do marketing?

In the past, we said that we should be steady and quick. For example, 300 companies joined us this year, but 200 of them died in second years. What is the significance of this? We have to create a good model market and replicate quickly. Many traditional enterprises have been doing this for a long time, and now they are also very successful.

It's also called positioning. Just like apple cut off most of its products that year, there are only a few products left.

Many enterprises want to do everything at first, but in fact, they do not have the ability to shout the whole industry chain.

Internet thinking is not our life-saving straw. We can use the Internet to guide our employees and guide consumers, but we can not be deceived by these five words.

Traffic is not the key, conversion rate is the key.

When it comes to the Internet, we are all concerned about traffic.

My first point is that traffic is not the key and conversion rate is the key.

First of all, we need to define a concept and what is traffic. The click and attention we get through the Internet and mobile network are called traffic volume. The flow from the flow of people to the store is also traffic, so the traffic is called online and offline.

"Traditional stores are closing down."

This topic has been shouting until more than ten years ago.

And from the year before last, the big business people are quietly doing one thing: line up shop, line down flow, line pformation, and even to the countryside to grab traffic.

They flickered that they must make online traffic. In fact, in many industries, online traffic accounts for 90% of online traffic. This is an indisputable fact, and finally leads them to the line.

In my opinion, 2016 is the year when the ceiling meets the line, and it is also a year when the ceiling meets the ceiling.

Why? Because online did grab too many users, and some excellent companies under the line did occupy a lot of online traffic.

2016 must be the year of convergence between online and offline, who will succeed in the future and who will succeed in the future.

The more mature traffic entries on the line are Tmall, Jingdong, Baidu and WeChat.

Tmall now has many monks and fewer meat, because consumers of electricity suppliers have already started to mature. They no longer choose to buy rotten goods or buy garbage. Even many of their friends have pferred from Tmall to Jingdong.

However, the biggest shortage of Jingdong now is that there is no offline shop, and the conversion rate will increase several times or even a hundredfold. If there is no support under the line, the conversion rate of commodities, especially large items, will be very low or even impossible to pform.

The traffic of Tmall and Jingdong is very large, but is it related to you? It is possible to have the conversion rate and control the flow cost, that is, the marketing cost is the key.

To improve the conversion rate, precise crowd positioning is essential.

If we do not do user analysis, just blindly disseminate, fight hard, wide, soft and broad, and WeChat marketing, what will happen eventually? Though reading is very high, those users are not related to us.

Now, many bosses' KPI operation on WeChat is the amount of reading. I am just following a hot spot, such as flood, which will definitely have a high reading volume, but this does not mean that it can bring users to you. At the most, it only makes brand communication, so we need to do user analysis instead of blindly doing traffic, because the flow without pformation support is false, virtual and unable to land.

Brand is your core competitiveness.

With the development of Internet, Amoy brands have begun to decline. The main reason for traditional brands to seize heights is that they have no brand competitiveness.

Before last year, many brands were fighting price wars, which were cheap and affordable. Since last year, consumers began to focus on quality and value brands, and even moved from Taobao to Tmall to Jingdong, because Jingdong feels the quality of consumers, brands and low prices, which is its core advantage.

If products are sold for sale, no matter how much money they sell, users will feel expensive. Only brands can occupy the minds of consumers.

There is no way out to make the price blindly. Even if the conversion rate is very high, you will be eliminated once the product is more competitive than you, because you do not have brand loyalty, and the users do not form a good repeat purchase.

We can design a business model, so that customers no longer blindly compare prices.

360 of the free mode, the Japanese free printer mode, all rely on the value added services to make money; auspicious wonton is earned by material; Gome and Suning are making money by after-sale accessories; Baidu is free to search users and earn money by advertising.

This is the logic of "the wool comes out on the dog and the pig comes to pay" in the Internet age.

We cast aside the concept of "Internet +" to do the most fundamental things we should do.

We need to analyze the users, analyze the market, find out what users really need, are our products new enough? Are they competitive with similar products? Do our quality control and after-sales services do well? When buying a product, customers also buy its brand and its services, and finally, products become our core.

What is the essence? 4P and 4C.

4P is product oriented traditional marketing, including product, price, channel and promotion.

4C is a service oriented modern marketing, including customer, cost, communication and convenience.

Enterprises should do their own brand well, do their own products well, instead of blindly following suit. People say "Internet +" is "Internet +". When people say O2O is O2O, people say that VR is VR, the concept must have, but the core thing is to do well.

Back to fifteen years ago, when we talked about "information technology", there was no concept of "Internet +", and there were VR fifteen years ago. So we did what we should have done fifteen years ago, and used the new concept that we threw out fifteen years later to achieve our goal.

In other words, we now do projects, online and offline markets must take, online and offline customers can not be lost, but also to do the service in place.

We should first do a good job of the business itself, and reduce some so-called Internet thinking and conceptual things.

How can we make money? Where is the core competitiveness of our products? What is our brand?

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(1) you hire a senior excellent marketing director.

Wages: 1.5-5 million / month, probation period of three months, 5-15 yuan is the enterprise must pay.

So what does the business get?

(2) you hire a very ordinary marketing person.

Wages: 3000 yuan / month, management cost: 3000 yuan / month, probation period three months, 18 thousand yuan is the enterprise must pay.

So what did the business get?

Enterprises get:

During the three months, employees are familiar with one month + study month + running business and accumulate data for 1 months.

In short, the benefits are not clear.

Next, let's take a look at a few of the enterprises that invest 5000 yuan in the world. What have we gained?

The 5 plan, which is planned by professionals, is to divide 5000 yuan into the global push separately according to the plan.

Set by 0.5 yuan / share 1 times to calculate, there will be 10 thousand people to share their circle of friends to help you do promotional propaganda; if 1 times, 200 people to see, 10 thousand times to share, there will be 2 million of the browse, earning a great eyeball economy.

In short, the cost effectiveness is considerable.

(1) the rapid publicity of brand and product, and the establishment of word of mouth;

(2) insiders' cognition;

(3) the article is published in the world clothing shoes and hats net, and Baidu, Google and other browsers will always be searched first.

(4) the collection of intention customers, the message of intention customers, and the recommendation of our clients after the publicity as the industry platform.

(5) obtaining the conversion rate and increasing the turnover rate;

Small cost promotion can bring in so much profit.

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We are looking for business partners and agents to seek common development.

"Ren Ao global push" is a product that Ren Ao technology company has developed in the past year and can compete with Baidu. It is a state-level high-tech enterprise. Since its establishment in 2008, it has been holding the group operation, and has provided a good employment base for nearly 1000 college students. It has taken a good social responsibility for an enterprise.

After ten years of research and development, Ren Ao technology has completed a set of four major platforms of the Internet. It has independent intellectual property rights. The company has its own intellectual property rights, including the promotion of e-commerce platform, the Internet and mobile Internet solutions, software and hardware development, advertising information release, product marketing, business activity planning, Internet of things platform operation, tail cargo network and global push operation as the core business. The company is currently operating in the mode of air Incubation Park, with project pfer, project investment, one to one expert guidance, and whole course tracking guidance, providing financial support, providing mature items, complete management system and all-around services.

But also in response to Premier Li Keqiang's "Internet", "public entrepreneurship, innovation" call the establishment of the Olympic industrial incubator.

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Houses can be invested, but they are not suitable for poor people to invest. They are suitable for those who are rich.

Have you ever heard of how much money the poor have invested in real estate? You may only hear how much money the boss has invested in real estate.

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1, scanning Ren Ao's global push of two-dimensional code and entering the Ren's global push page, and Ren Ao's global attention has been paid to the successful promotion of 10 yuan.

2. The "task hall" shows that the list of contents has been promoted. The number of browsing and sharing can be viewed below the list. Click on any list to see the details of the promotion and share it with friends circle.

3, "I want to promote": click on "now release promotion plan", fill in the product information that needs to be released, choose the promotion area and amount, submit the promotion plan, click "now to recharge", after the recharge is completed, it can be officially released.

4, the "personal centre":

Click "revenue details" to see the promotion commission.

Click "apply for cash" and enter the mobile phone number after verification is successful, the amount can reach 50 yuan to be withdrawals.

Click on "account settings" for password modification and mobile phone binding services.

Click on the "promotion plan" to view and modify the promotion plan.

5, "pay attention to us": introduction to Ren Ho's global push.

To change is early. When you think it is the latest, it is the earliest time.

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