The Price Of Joint Series Is Higher And Consumers Are Not Too Expensive.

According to the world clothing shoes and hats net, orthodox.

The combination of big name and young street tide is a popular feature.

Through cooperation with Chao brand, big names can quickly narrow the distance from young people, and the tide makers have also promoted many popularity in various cross-border cooperation.

At the beginning of this year, the news of Louis Vuitton and Supreme cooperation became.

The big event of the circle, although the two brands can not be reminiscent of one, but when the combination of Supreme red and Louis Vuitton classic printing is released, it really makes many people can't help chopping hands.

The combination of the orthodox luxury brand and the young street tide is naturally with its own hot attributes. These hundred years old brand gradually began to attach importance to the preferences of young consumers. Through cooperation with tide cards, they can not only enrich the product line, but also quickly narrow the distance from the young people and occupy the hot topic list.

The popularity of joint names is a win-win situation.

Louis Vuitton, of course, is not the first luxury brand to try to cooperate with tide brand. We have listed 10 cases of cooperation between big brand and tide brand. Whether these cooperation is a plus for both sides, or who is a bigger winner, and consumers have the final say.

Supreme, a street wave "big brother", has been in the past several times.

The joint name and the limited amount of money have made Zhong powder crazy, but with the Louis Vuitton's Orthodox elegance, it is really the first time that young people can only think of buying their mother for luxury.

This joint series combines Supreme red with LV classic Monogram printing, which includes all kinds of ready-made clothes, bags, accessories (hats, glasses, scarves, belts, etc.) and even a joint skateboard.

So hip-hop's LV is never seen before. It's no wonder that the fashion bloggers on Instagram have brushed up the sky before they started warming up.

And the show also changed the past style of LV, clothing collocation tends to be younger, free and easy, and there are decadent Street breeze. Mark and Edison Chan have come to the scene to see the show. Even the Cruz Beckham, the youngest son of Beckham's family, has been drying up new clothes on Instagram.

This series of Supreme voluntarily gave up all the design rights, and handed over all the brand elements to Kim Jones, director of LV menswear design (probably only by lending a soul to LV), which is a great breakthrough for LV.

All fashion magazines have been given very high ratings. They all say that this is the right way to attract young people.

In the Gucci 2016 autumn and winter series, Gucci has launched a series of joint ventures with street artist Gucci Ghost.

Gucci's classic "double G" logo has been pformed into a rather spoofing "dry paint" style of street graffiti.

In order to keep pace with the street series, Gucci is also "black", playing graffiti on the exterior walls of the flagship store in Fifth Avenue, New York, and changing the image of the past high cold.

The Gucci, which has always been the most fashionable and fashionable, also represents the urgent expectation that Gucci wants to show good young people. The mixture of literature and art and street hippies on the show has also won a lot of praise in the fashion industry.

In fact, Gucci Ghost, formerly known as Trevor Andrew, is a New York graffiti artist who loves Gucci very much. He often uses the classic logo of Gucci to paint graffiti on the street.

On a Halloween year, Andrew dug up two holes in a Gucci sheet and put it on his head. He went to Manhattan to take part in the parade. She shouted to the police, "Gucci Ghost (ghost) is coming!" came from nickname Gucci Ghost.

Under normal circumstances, KUSO logo should be on the blacklist of brands, but Gucci's brand director Alessandro Michele, instead of letting the company accuse him, feels that this is a gifted idea and invites him to join her own design team.

The graffiti characters and patterns with Andrew's strong style perfectly collide with the traditional "double G" logo, which really brushes a freshness among young people.

Moncler is a luxury outdoor brand in France, but it seems to be low-key and cold.

In the autumn and winter of 2016, it brought Off-White together to launch a joint series of "Moncler O" (according to the tradition of Moncler for many years, taking the initials of partners).

Off-White was founded in 2014 by the American singer Kanye West's Virgil Abloh, the new high tide brand in the United States. The large strip pattern of deceleration band was used as a symbol pattern. Although it was established for a short time, it quickly captured many famous stars such as Beyonce, Rihanna and Kan Ye.

In collaboration with Moncler, Virgil Abloh sought inspiration from traditional nautical wear, adding Off-White's signature elements to Moncler's down garments, T-Shirts, and sweater.

In the official look book, the model was dressed as a fisherman working in bad weather to highlight the waterproof and cold proof function of clothing.

Fashion stars almost have a Moncler down jacket.

In 2015, Moncler also worked with the Losangeles Art Portfolio Friends With You, adding a cartoon element like snowman, happy virus, cloud to the original single product, and walked through a young selling Meng style.

Powerful, and the value of the face is increasing day by day. No wonder that Moncler's influence in fashion circles has been rubbing away in recent years.

Remember that Juicy Couture, which is full of 90s Street memories and is known for its towels sports kit? It returned to the public view last year with its joint name with the French wave Vetements.

You know, before Vetements released the cooperation message, this is a brand that is quickly forgotten.

Speaking of Vetements, the French trend card, founded in 2014, shows the young people's unrestricted and free personality by using new ideas. Once in the first place, the fashion circle was conquered by a bold alternative design style, and the one vote stars were their followers, even if they had to wear them.

The black Hoodie sweater, oversize pilot jacket and DHL T-shirt are all seasonal explosive products.

This joint with Juicy Couture, Vetements retained the unique fabric of Juicy Couture and the shining brand logo.

Ayumi Hamasaki, the trend pioneer, produced many photos of her wearing Vetements on the Internet. No matter when she was walking a dog, waiting for a meal or showing a red nail polish, she was wearing Vetements, and the new spring and summer new product which was co operated by Vetements and Juicy Couture had just bought the Po.

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After tasting the joint sweetness, Juicy Couture co operated with the fast fashion brand Urban Outfitters in February this year. It launched 14 pieces of sportswear, T-shirt, underwear and so on. It reproduced the American sweetheart of the year.

It is said that fashion is a reincarnation, and the towel sports pants nowadays also have a retro feeling.

The fashion brand fragment design, founded by the trend godfather of Japan, is a frequent visitor to the big brands. Its cooperative brands include Nike, Beats, Louis Vuitton and so on, and even Rolex's top watch brand. Teng Yuan Hao

Since 2015, fragment design has been working with CONVERSE to reinvent canvas shoes with the theme of CONVERSE's classic shoes Chuck Taylor All Star. The "canvas" shoes are remodeled with the theme of "tuxedo" and "wedding dresses". In February this year, a series of "Tuxedo Pack" which can be matched with the formal dress was also introduced. The top quality fabrics were made up of vamp, and some of the symbols in many formal clothes were pformed into details, including bow ties, lapel, and even the unique Satin standard inside the suits.

The white line of the series also mixed up the details of the wedding bud in the heel. Changing the lace only applies to the stereotype of the girls.

Teng Yuan Hao said, "it is to make you wear a suit and match shoes properly", which is not in line with the psychology of young people nowadays who want to wear formal clothes and want to be fashionable.

Last September's New York fashion week, at the 2017 spring summer new product conference of Alexander Wang, the Adidas Originals by Alexander Wang series played a surprise at the public meeting in the air without announcement.

This joint series has 84 single items, all of which are T-shirts, sweaters, jackets, sports pants and so on. But the great boy who always likes to make strange moves this time reversed the classic logo of clover, and changed the design of Adidas's classic three bars from solid to hollow.

In order to publicize this joint series, Mr. Madonna invited Mr. Dai to wear the latest single product as the first show of the product. He also drove a truck to open a flash shop on the streets of New York, using the black garbage bag with the joint logo as the packaging bag, and invited 7-ELEVEN to take charge of the food after the show party, which made the topic of the season.

In February of this year, second joint series of "Flip Pack" were released, and the cooperation series of Adidas Originals and Alexander Wang will continue to be updated in the near future. The new products include comfortable sports suits, bright orange T-shirts and sports shorts, and AW RUN joint shoes. The design of Alexander Alexander at the price of Adidas Originals is also difficult for young people to refuse.

Coca-Cola is not just a beverage brand.

In 2008, it established the fashion brand Coca-Cola Clothing, and co operated with many street brands, including Japan's tide brand Bape, BEAMS, NEIGHBORHOOD and so on.

At the end of last year, it also released the latest joint series with the United States brand KITH, the Coca-Cola classic logo of various countries and the most common Coca-Cola advertising pet polar bear elements into the denim jacket, hooded sweater, T-Shirt and baseball caps and other KITH filled Street costumes. The recognizable clothing design made the return rate several times higher.

Every customer who goes to the KITH store can get a limited edition coke bottle which is not for sale.

There are classic logo patterns and the blessing of Chao brand design. Coca-Cola should not be too easy to get into the tidal current circle.

When Starbucks is in the fashion circle, we have more cups to grow.

Among the various cups, a cartoon girl wearing sunglasses is absolutely impressive.

Since 2015, Starbucks has worked with the designer brand Alice+Olivia of the United States to jointly launch the peripheral products of the self portrait "Stace Face", which is based on the founder of Alice+Olivia Stacey Bendet, including mugs, environmental bags and star cards, all featuring Stacey's own black hair, big sunglasses, big red lips and big bow ties, which are cute and fashionable.

The joint series was reissued in February this year, offering four types of cups and new green bags.

Alice+Olivia is the American clothing brand founded by designer Stacey Bendet in 2002.

Before that, the brand was a new person in the eyes of Chinese consumers. After working with Starbucks, more and more people began to remember the image of this modern girl.

The Self Portrait Design of Stacey Bendet himself "black hair red lips and sunglasses" has been robbed of this series of products on the market, and friends, micro-blog, who are not buying, are full of envy, jealousy and hatred.

This kind of net red propagation effect can be said to be a successful win-win marketing.

H&M must be one of the most successful members of the joint venture.

The first joint name of H&M came from Karl Lagerfeld x H&M series, which was co operated with Lord Buddha in 2004.

Unlike the combination of luxury brands and tide brands, H&M, the main force of fast fashion, has made the ordinary people closer to the top in this way.

Today, H&M has made the joint name a norm, and the annual joint fund always lets fans queue up.

Like KENZO x H&M in 2016, Balmain x H&M in 2015, and Alexander Wang x H&M in 2014, they were all the hot spots of the year.

Last year's KENZO x H&M series used exaggerated leopard print, tiger skin printing, and large area of high saturation color or even fluorescent color. Though seemingly impossible to control, it was still popular among many tide makers.

As for why the big guys are willing to put their feet into the fast fashion shelves, as Lanvin's creative director Alber Elbaz said, "I know this joint design will make H&M more advanced, but it will not lower the status of Lanvin, so I feel relieved."

Many people may start with a joint series of UT x KAWS from UNIQLO and KAWS before they meet the cross eyed doll designed by New York graffiti artist KAWS.

UNIQLO, the flagship basic product, has been making new topics through various joint UT and designer cooperation in recent years.

From the well-known Disney, LINE FRIENDS, Lego series to a small minority of artists Andy Warhol, graffiti master Futura, New York Museum of modern art (MoMA)...

The UT of cross border cooperation of UNIQLO has made the T-shirts become a kind of trend culture gradually.

Think of the T-shirt with the Star Wars theme "I'm your father" two years ago, buying the circle of friends became the standard process at that time, and then the UT x KAWS of 2016.

UNIQLO is the way to stimulate young people's buying nerves through such a way. It seems that they have unwittingly popularized the knowledge of the tidal wave to consumers. Of course, the price of 79/99 yuan also provides an ultra-low threshold for the design of tidal brand.

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