The Company That Produces Boots Is Selling Cosmetics. What Is It Going To Do?

According to the world clothing and shoe net, the production is ugly.

Birkenstock, Germany's German company, is about to start selling cosmetics.

Yes, you can buy the "LiPON" lipstick, shampoo and night cream.

The name is Birkenstock Natural Care line, which has 28 high-end products, including 5 lipsticks, shower gel, shampoo, night cream, etc., which are divided into natural, anti aging, male, foot care and maintenance.

The retail price of the whole series will be between 16 Euro - 60 euro, and plans to enter the market this fall.

"The first reaction of many people is," ah, I am not wrong. "

Paula Liesenberg, global public relations director at Birkenstock, said.

In the 2 month, she just took this series to the vivaness Nuremberg natural organic health products fair.

"Birkenstock is always associated with" natural "and" healthy ", so it is a natural thing to expand to the field of natural cosmetics.

Paula Liesenberg said.

As Paula Liesenberg said, the creation of Birkenstock Natural Care line is not just a bustle of Birkenstock, but also a bit of technological origin. This series is inspired by Birkenstock soles.

From a technical point of view, the popularity of Po Ken shoes is due to the elastic and surface raised insole invented in 1902.

The German company studied this all natural cork oak.

It has been over 240 years.

"We are also studying the health concept of skin care products. We also realize that scientists in the cosmetics industry have found that cork has strong anti-aging effects.

You know that cork can be extracted from oak raw materials.

"This is the reason why the whole project can be done," said Oliver Reichert, chief executive of Birkenstock.

We unhurried developed the entire cosmetic production line.

In addition to its anti-aging effect, cork has raw materials such as Arctic moss, Morocco nut oil, baobab tree, spicy wood, elderberry and so on.

To this end, Birkenstock has built a department Birkenstock Cosmetics responsible for research and development and production of the whole natural product line.

At present, Birkenstock has not disclosed the specific information of the distribution channels, only saying that this series will sell the shops and official of the park's shoes.

Channel sales, the key markets first in the United States and Asia.

After the February vivaness Nuremberg natural organic health products fair, Birkenstock also planned to go to Italy to attend the Bologna international beauty show in March. The 5 month went to Tokyo and Tokyo Beauty Salon Exhibition Beautyworld.

Birkenstock said that by 2020, the sales volume of this series will exceed 100 million euros.

More interesting reports, please pay attention to the world clothing shoes and hats net.