Fans Economic Belt Sales Jiangnan Cloth Mid Term Total Revenue Rose 22.4%

According to the world clothing shoes and hats net,

The company disclosed its first financial statement since its listing.

In the 6 months ended December 31, 2016, the total revenue of Jiangnan Buyi was 1 billion 310 million yuan, up 22.4% from the same period last year, mainly due to the expansion of the retail network and the increase of retail outlets compared with the same store.

During the period, the basic earnings per share were 0.54 yuan, attributable to 227 million of the profits of the company's shareholders, an increase of 24% over the same period.

Gross margin increased from 62.6% in the first half of fiscal year 2016 to 2017 in the first half of fiscal year, mainly due to CROQUIS, JNBY by JNBY and less.

Product sales are increasing and gross margins are generally higher.

Jiangnan cloth is mainly engaged in

Marketing and sales of clothing, accessories and household products.

In October 2016, the main board of Hongkong went public.

WeChat fans contributed 63.6% of their contribution.

Benefiting from the fans economy, Jiangnan Buyi 2017 retail stores in the first half of the fiscal year will grow by 11.3% compared with the same store.

During the period, the inventory sharing and distribution system resulted in an increase of 228 million yuan in retail sales.

At the same time, WeChat interactive marketing service platform brings about 63.6% of the total retail sales.

As of December 31, 2016, it had more than 1 million 600 thousand members, including 1 million 100 thousand accounts for WeChat accounts, over 230 thousand active members, and 113 thousand members who purchased more than RMB 5000 yuan in 2016.

Nearly 1500 stores in the world, and over 99% of revenue comes from China.

Jiangnan cloth mainly profits from selling products to dealers and end customers through proprietary stores and online channels.

It includes 6 brands, including women's clothing "JNBY", men's wear sketch "CROQUIS", children's wear "JNBY by JNBY", juvenile brand "Pomme de Terre", high-end women's clothing "less" and home brand "JNBY HOME".

During the period, women's clothing "JNBY" contributed 60.1%, and the new brand "Pomme de Terre" and "JNBYHOME" also recorded sales of 6 million 600 thousand and 400 thousand respectively.

Product classification and brand segmentation revenue

At present, the world has 1498 stores, mainly through department stores, shopping centers and electronic business platform as a channel output.

And self occupation still occupies the proportion of over 60% of Jiangnan cloth clothing.

"In the past, we had a small number of self operated shops managed by third party managers, and we terminated these arrangements in June 2016."

Jiangnan cloth Yi said.

It can be seen that its future will continue to overweight itself.

Sales channel division income

At the same time, in addition to running a shop in Hongkong, Jiangnan cloth clothing also sells products to the 11 other countries and regions, including Japan, Russia, Taiwan, Arabia, the United Arab Emirates, Canada, Georgia, Kuwait, New Zealand, Thailand, the United States and South Korea, so as to make use of the local contacts and retail experience of the third parties.

But 99% of its sales revenue comes from China.

In addition, after the listing of the use of fund-raising funds, Jiangnan cloth said that 41 million 200 thousand yuan has been put into use.

It is mainly used to strengthen the all channel interactive platform, expand product mix and brand mix and build logistics centers.

Jiangnan cloth said that the future will further enhance the design capabilities and brand awareness, and expand the diversification of product mix.

At the same time, we should optimize the channel mix and enhance the customer experience to improve the growth of comparable stores.

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