Magic Department Stores Are Hard To Catch This Falling Knife.

Venture company "

Since the second half of this year, it has been plagued by scandals.

Following "GQ China" question magic department store CEO

And the company's operation mode, the news also in July this year, the magic department store appeared lightning move, illegal dismissal of employees and suspected tax evasion and other issues were reported.

After the publication of the report, the miraculous department store responded to the question only through an open letter issued by Wang Kaixin on personal microsignals.

According to the letter, the magic department has cut more than 70 employees, aiming to better control the company's cash flow so as to break even as soon as possible.

According to the then Department of magic, the company will seek after layoffs.

Transformation, while those familiar with the company's internal situation told reporters that the pformation of magic department stores is essentially the development of the shopping guide mode.

After that, the magic department store began to be quiet, and there was hardly any news about it in the industry.

Today, when a reporter tries to enter the official website of the magic department store, he finds that the web page is no longer accessible.

Magic store official website

Since the last incident, the development of magic department stores has never been known.

And this official website can not be accessed, once again aroused the industry's doubts about the company.

An investment insider told reporters: "the operation of magic stores is very problematic. The failure of this web page is another reflection of the problem."

Subsequently, the reporter asked Wang Kaixin for details, but he did not receive any response.

In this regard, a number of former staff members of magic stores said they did not know much about the recent situation of magic stores, but they also heard that the company had not improved recently.

"The official website should have been unable to go up, probably as before, the company is ready to wash the dishes again."

A former employee told reporters.

Innovation Valley is the magic angel's investment organization.

When reporters learned about the development of the magic department store, Zhu Bo, the innovation Valley CEO, told reporters that he had not paid much attention to the company.

"From February of this year, Wang Kaixin couldn't hear my good advice. She seemed to be someone else."

Zhu Bo said that since miraculous department store has reported many negative news this year, he has abandoned the company, and now he has put the magic store in the death list.

"Maybe it didn't start the A round of financing at that time. Miraculous department stores would be more stable."

Zhu Bo said, "at the beginning of the money is not much, the company's operation is not bad, but since Wang Kai left the innovation Valley incubator, we can not help her."

He believes that for young entrepreneurs, too much money is not necessarily a good thing.

After the basic touches of magic stores, Zhu Bo himself did not lose confidence in the young entrepreneurs of the 1990s. But he also believed that young entrepreneurs lack experience and need to strengthen post investment management.

And for the magic department store pformation development, he does not look good.