The Bottom Price Of Retail Is The Core Of Attracting Consumers.

In recent years, the trend of fragmentation traffic is obvious, and the traditional mode is experiencing new challenges.

And the emergence of a new model of community economy has led to the whole

The industry structure is undergoing great changes.

To this end, the offline retail industry is also constantly making new attempts to find a breakthrough.

The bottom price of retail is the core of attracting consumers.

From the most representative

Group earnings report can see that although Wangfujing group is always profitable, but the growth rate is leveling off, Wangfujing revenue fell 5% in the first quarter of this year.

The physical retail industry has been in a predicament after experiencing the golden age of two digit growth in more than ten years.

On the one end of the line, the overall growth rate of the electricity supplier is still strong. From the quarterly data of the major electricity suppliers in fiscal year 2017, Ali's revenue increased by 59% compared with the same period last year, Jingdong's revenue grew by 42% over the same period last year, and vip.com's revenue grew by 49% over the same period last year.

In the past few years, the rebate network has also maintained a high growth momentum. "Users will not spend money blindly, but they will know better how to spend money and save money", CEO Ge Yongchang, speaking on behalf of the 2016 electricity supplier annual conference, said.

He believes that compared with the electricity supplier, offline retailing has the unique advantage of "experiential shopping". If the offline mode can improve the price competitiveness with the innovative mode, the consumers can also be drawn from the online, such as the outlets mode, which has proved to be a very successful innovation mode.

One of the main reasons for the online attack is the price advantage.

Apart from the price, the change of the consumption pattern of the younger generation, which is growing up with the Internet, is also a problem faced by the offline retailing industry.

Bailian Group, big RFA and other traditional retail giants have set up the electricity supplier department, vigorously promoting the official website shopping, and entities retail enterprises embrace the trend of the Internet.

Integrated digital drainage on the line and line is the key

From the domestic consumption data statistics report, we can see that more than 80% of the consumption is still happening online.

The retail industry has suffered a cold wave, but it is far from a cold winter.

In this regard, CEO Ge Yongchang, a rebate network, believes that online and offline integration is a trend, and digital drainage on line is the key.

Rebate net itself is a preferential shopping platform. Since last year, the first line of consumer rebate credit card was released in China, the rebate network has officially entered the rebate line, trying to create a 360 degree full scene rebate platform.

"User behavior analysis and digitalization of goods are two important aspects."

Rebate net CEO Ge Yongchang thinks.

As for how to help solid retail enterprises drain, Ge Yongchang said, "the main purpose of the rebate network is to bring accurate users to offline retail enterprises, and help them do incremental work of electronic members through digital means, including consumer behavior analysis and precision marketing."

In the coming year, Ge Yongchang hopes to focus the work of the rebate network online, and build it into a platform that can be interconnected online and offline. Through the rebate mode, it will give consumers preferential treatment on the one hand, and the best marketing effect for enterprises through digital drainage.

It is reported that the rebate network has begun to cooperate with some department stores in Shanghai.