Tongxiang'S Traditional Industries + Internet Releases The Power Of Flood Shortage

In the world

Tongxiang, the permanent venue of the general assembly, is accelerating the restructuring of the industry with the release of the Internet.

On the one hand, Tongxiang has vigorously introduced the sophisticated Internet industry project to make the "Dingxin" article. On the other hand, the industries such as chemical fiber, sweater, women's shoes, silk quilts, home textiles and other industries have vigorously innovating and actively taking the initiative.

From the beginning of a simple shop.

), to the rapid intelligent manufacturing (Intelligent Manufacturing), and then rebuild the whole industrial chain.

With the deepening of Internet thinking, Tongxiang's industry has been innovating iteratively and innovatively, exploring various paths of "traditional industries + Internet".

And when the Internet gene is constantly implanted, these deep rooted traditional industries are reborn, accelerating the reshaping of new industrial advantages.

Internet + manufacturing

Tongxiang's "manufacturing" is heading towards "intelligent manufacturing"

One of the observations was:

In the automation workshop of Zhejiang Yi Feng Machinery Co., Ltd., each product module has a "exclusive" two-dimensional code.

When the module reaches every process with the automatic assembly line, the operator sweeps the two-dimensional code. "This is equal to every piece."

They all have an identity card, so they can know all the information about the product.

Yao Fuqiang, assistant general manager of Yi Feng, told reporters that the networking system used in the workshop was developed by themselves. With the integration of industrialization and information technology, the company has been improving the level of intelligent manufacturing and increasing its market competitiveness at the same time of reducing the cost of management and employment.

The deep integration of industrialization and information technology is the future development direction of the manufacturing industry. Now it has become an important starting point for the pformation and upgrading of Tongxiang's manufacturing industry. It is the path choice for many local enterprises to reshape their new advantages and seize the commanding heights.

The intelligent manufacturing scene in Yi Feng workshop is becoming more and more common in Tongxiang enterprises.

In Tongxiang, the two "Zhong" brand industry, the glass fiber and chemical fiber industry, has started earlier and has gone further.

As early as 2008, the giant stone group began to efficiently manage its 14 overseas companies and the global marketing system in more than 100 countries and regions with the new information system.

Through the integration of multi business systems and the whole business process information, megalith has greatly improved the work efficiency, the sales delivery cycle has shortened from 1.5 days to 1 days, the production order allocation cycle has shortened from the original 3 days to 1.8 days, and the administrative approval process has been shortened to half a day, or even less than a few minutes.

In recent years, intelligent warehousing, smart factory...

Megalith makes full use of the Internet, big data and Internet of things to intelligently pform its entire business process and become a national "two" integration demonstration enterprise.

In May this year, China's stone glass fiber industry intelligent manufacturing base project is also officially founded in Tongxiang. The project will further improve the glass fiber production technology, change the glass fiber production way through the construction of the most advanced intelligent factories, and continue to lead the technical innovation and upgrading of the glass fiber industry.

Similarly, in the chemical fiber faucet new Feng Ming group workshop, the workers have long been in the past, the pporting and packing of the silk pancakes are done by the mechanical arm.

Zhao Chuncai, assistant to the president of new Feng Ming, calculated: "from 800 thousand tons in 2010 to 2 million 600 thousand tons this year, the annual capacity is more than 3 times that of the original, while the number of workers increased by 22%.

Our goal is to realize the intellectualization and automation of the polymerization, spinning and export of products.

Taking the "made in China 2025" and the world internet conference express, Tongxiang's "manufacturing" is taking the "intelligent" dream into reality.

In the past two years, Tongxiang has promulgated a series of planning and policy suggestions such as "two integration", deep integration, and information development, so as to accelerate the intellectualization of manufacturing industry.

Last year, Tongxiang was successfully selected as the "two deep integration national demonstration city in 2015".

Internet + sales

Building "wardrobe Tongxiang" to the cloud

Two of the samples were observed.

In March of this year, Tongxiang's "Qian Huang silk quilt" was officially listed on the "new three boards", thus becoming the "first share" of China's silk quilt industry.

In the "silk town" spring silk industry in China, it has a long history. Why can "Qian Huang", who has only been in power for only 7 years, stand out from the fierce competition with more than 100 old enterprises? Zhang Jian, the master of Qian Huang, broke the line: "we are the craftsmen of the Internet Age".

In the eyes of many people, e-commerce is the 1 version of traditional industry in comparison with intelligent manufacturing.

However, in Tongxiang, the traditional industry "electricity supplier for the market" is also constantly upgrading.

First of all, the popularization of the whole industry. E-commerce has broken through from single point to whole industry, and the electricity supplier has changed from "non mainstream" to "standard".

Zhou Quan silk quilt, Pu Yuan sweater, Shimen women's shoes, hemp home textiles and other comprehensive "touchdown".

In 2014, 20 silk enterprises in Chau Chuen were set up by enterprises to join the "Alibaba Zhou Quan silk city".

In 2015, more than 180 silk production enterprises in Chau Quan town realized a total output value of 3 billion yuan, and the brand of "double 11" silk was ranked the highest in the top ten of the category.

Tongxiang Shimen town is a famous town of Chinese women's shoes, which started in the early 80s of the last century, and was once "gloomy" in the fierce market competition. Shimen now has the "gorgeous counter attack" with the help of the Internet.

Data from the footwear industry association of Tongxiang show that the annual sales and sales of women's shoes in Tongxiang are about 80 million pairs, and Internet sales are becoming the main channel.

At present, there are more than 1200 women's shoes enterprises in Tongxiang, and more than 40% enterprises touch the net.

Online attract traffic to do sales, offline relying on distribution network to do experience and after sale, walking on two legs, online and offline interaction has become the consensus of Tongxiang women's shoes enterprises.

Pu Pu sweater development business started earlier, the foundation is better, the annual e-commerce pactions in the town amounted to 4 billion yuan, more than 80% of the more than 10500 sweater households opened up shop or participated in online shop supply, so that the annual turnover of Pu Yuan sweater market increased steadily.

The upgrading of Tongxiang's electricity supplier market is also reflected in the following: the electricity supplier is holding a group attack, Tongxiang is making full efforts to build seven featured e-commerce gathering areas, cross-border electric business is in the ascendant, and Tongxiang is focusing on promoting the construction of cross border electricity supplier park and Pu Yuan sweater cross border electricity supplier park.

"Wuzhen has attracted the attention of the world, and the Internet has broken the space and time, so that we will usher in world-class buyers."

Tongxiang footwear industry association president Zhong Hongxing is full of confidence.

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Sweater, silk quilt, women's shoes, fur, home textiles...

Many "Zhong" brand industries have built a "wardrobe Tongxiang", which is well known all over the country. Now, every industry is trying to build "wardrobe Tongxiang" into the cloud. Its sales mode and industrial system are deeply rewritten by the Internet.

According to the data from the Tongxiang Municipal Bureau of Commerce, there are more than 2 e-commerce enterprises and individual stores in the city. In 2015, the city's online retail sales reached 17 billion 200 million yuan, and the network business activity ranked seventh in the country. The Alibaba featured industrial belt ranked second in the province's county level cities.

Under the joint efforts of government and enterprises, the retail sales volume of Tongxiang in 2016 will strive to exceed 20 billion yuan.

Internet + whole industry chain

Not simply add, but deep integration.

Three of the samples were observed.

In May this year, a conference on the 2 online conference called "soft production, cloud and intelligent clothing industry integration service" was held in China Wuzhen Internet Industrial Park.

At the press conference, the spokesperson described the scene: the apparel buyer entered the demand on the platform, and immediately there were 3 matching production enterprises to push it out. When the manufacturer input the demand, the platform will also push 3 raw material enterprises; the clothing industry starts from the consumption demand, upstream and upstream, 3 days proofing, 7 days shipment, and quickly responds to the market demand.

This is a platform for buyers and producers, manufacturers and raw materials manufacturers.

"This is a B2B platform rooted in traditional industries, which is different from the traditional Internet platform. Our service is focused on manufacturers, and we can accelerate the production of Pu's sweater by flexibly, and help enterprises adapt to the trend of" small, fast and multi "production of fashionable sweaters.

Chen Baizhen, general manager of Zhejiang toughening Network Technology Co., Ltd., said that from the "1 edition" to "2 edition", "to find goods" completed the integration of the whole industry chain, and the platform has now established cooperative relations with more than 30 thousand purchasers and 2000 sweater factories nationwide.

Pu Pu sweater development business started earlier, the foundation is better. In 2015, the town's e-commerce annual turnover reached 6 billion 800 million yuan, more than 80% of the more than 10500 sweater households opened up shop or participated in the online store supply, and the annual turnover of Pu Yuan sweater market increased steadily.

"Pu Yuan sweater + Internet" has long gone beyond the scope of the electricity supplier, and penetrated into every link of the supply chain, and has made a pformation and reconstruction of the entire sweater industry. "Qian Weiguo, deputy director of the Pu Yuan sweater Market Management Committee, said that Pu Yuan owns the largest sweater distribution market in the country. After 40 years of rapid development, it is now upgrading the Nirvana with the help of the Internet.

In depth observation of industrial change, Internet gene has almost penetrated into every link of the Pu Industrial sweater industry chain, opening up unlimited new imagination.

In addition to "looking for goods," the post-90s boy Zhang Chengchao's "air Pu Yuan" is also aiming at the industry pain point, and is committed to becoming a professional B2B wool knitting supply chain service provider.

At present, the "air Pu" has brought together more than 7000 sweater suppliers and more than 5 buyers, with more than 50 thousand customers from the mobile terminal, and has achieved the highest monthly turnover of 700 million yuan.

"Qi Li software" is committed to creating a "knitting design cloud platform", using the Internet to optimize and redesign the traditional sweater design, manufacturing process and production and sales mode, sweater design, simulation, machine management, marketing display and order management. The whole process can be completed within 8 minutes, and the impact on the sweater industry is also revolutionary.

"Do not belittle this small + number. Only with traditional thinking and without traditional industries, a + number can provide unlimited imagination for the pformation and upgrading of traditional industries."

Tongxiang Internet economic development office responsible person believes that "traditional industries + the Internet" is not simply to add, but to deep integration, resulting in a burst of new formats, patterns and ecology, and these changes have just begun.