Nike CMO: Olympic Games Enable Us To Publicize Products And Services.

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Chief marketing officer, Brazil player Neymar in Nike's "no confidence limit" advertisement

Rio De Janeiro, Brazil -- to the world

Giant Nike, the 2016 Rio Olympic Games, which opened last Friday, is a powerful marketing platform.

"There is no bigger stage and much more attention than the Olympics," Nike Greg Hoffman, chief marketing officer, told BoF.

In 2009, Rio De Janeiro defeated Madrid.

With Chicago winning the right to host the Olympic Games, Brazil's economy has been singing all the way forward, but now Brazil is no longer what it used to be.

From the spreading economic crisis to the public health catastrophe, Brazil's society is suffering from all kinds of pains.

But for Hoffman, the 2016 Rio Olympic Games still offer unique opportunities.

For the first time in 16 years, Nike became the official sponsor of the Olympic Games.

"We also sponsored the Brazil Olympic Federation and the Brazil Organising Committee of Rio and Brazil in 2016," he explained. "We have been closely related to Brazil sports. Of course, Brazilians have penetrated into every aspect of sports enthusiasm, so there is a very natural relationship between Nike and Brazil consumers". "Olympic,"

"We hope that people are not only the spectators of the Olympic Games, but also actively participate in sports experiencer, hoping that they can go out of their homes and realize their greatest potential."

Nike is using the Olympic Games to launch a new "Unlimisted" advertisement, so that "athletes who train hard every day" will share with Neymar (Neymar Jr), Serena Williams (Serena Williams), Lebron James (LeBron James), Mo Farah (Mo Farah) and Chinese men's basketball player Zhou Qi and other sports stars.

"In this advertisement, we choose athletes with different sports, different levels of skills and age groups to play their potential," explains Hoffman. "What we always want to do is to shorten the distance between sports stars and daily training athletes."

But Nike's brand story is not limited to traditional techniques.

"You will be able to see in this Olympic Games that we can make the athletes make more loud noises and build deeper ties with Brazil consumers not only through story telling and inspiration sharing, but also through our products and services," Hoffma said. "We hope that people are not only Olympic observers, but also active participants in sports, hoping that they can go out of their homes and realize their greatest potential."

Indeed, the sports giant is planning to launch a series of local consumer experiences, including Nike's popular running club.

The club initially encouraged people to run simply with their peers for a week, and then developed into comprehensive activities including professional coaches and Nike+ digital fitness App.

"On the ground, we will launch different activities around running clubs and fitness clubs. All of these activities are launched through Nike+ services," Hoffma said. "This is not only products, but also guidance and fitness programs. This is the direct and personal connection between Nike and you. Nike can understand you in a very personal way. This is also a very important part of advertising that does not believe in limits."

The quarterly revenue growth up to May 31st was $8 billion 240 million, which failed to reach 8 billion 280 million of analysts' expectations. Nike could make good use of the sports event.

Prior to this, Nike has implemented plans to reach $50 billion in revenue before 2020, starting from 32 billion revenue in 2016, and said in the near future that sales in the next fiscal year will achieve a high digit growth rate, lower than analysts' expectations of about 10%.