The Total Order Will Fade Away And Enter The Retaliatory Shuffle Era.

　　 clothing What does the industry shuffle mean?

Clothing industry shuffle:

Garment industry market The pattern is broken, the enterprises that once occupied a huge market share lose their advantages, and the whole market will be redistributed. Usually when there are technological innovations in the industry.

1, reestablish their respective positions in the market.

2, the industry reshuffle is not only a reappearance of the industry, but the industry reshuffle is generally a new technology in a certain industry, or there are great changes in the whole channel management, or there are new things in the production and sales of the industry. This new change can have a huge impact on the whole industry, so that it should be ranked in the original industry, and a new industry leader has emerged. The original market hegemony may be affected or even withdraw from the market. When new technology has enough power, new industries can be created, and the corresponding industries will gradually disappear.

The past 10 years have undoubtedly been the most difficult 10 years in the clothing industry. Online retailers Until the end of last year, only a few sporadic enterprises in the entire garment industry were growing, and 90% of the enterprises were declining. The proportion of electricity suppliers in the clothing industry has exceeded 40%. Compared with other industries, the traditional clothing retailing industry has been severely beaten by the Internet.

As a result, many physical stores have begun to take the business route. However, due to the lack of relevant technology, a store often needs two sets of people, a tube entity, a network shop, with double manpower and material resources, and the result is overwhelmed.

If the shop is making money, it is also worth it. But is the online business really good? We all know that Ma Yun is very upset recently, and the news such as selling, brushing, lawsuit and so on has made him very melancholy. What's more, nowadays, the electricity supplier of Alibaba is not making money by 90%. When 90% of the people in an ecosystem do not make money, it is time for everyone to escape. Such an ecosystem will not be the future of the clothing retailing industry.

First, do not want to die, let the thought first change.

What will the future look like? In the future, the traditional clothing retail entities will also remove 50% of the total, who will be the 50% who will disappear, and who will remain the 50% to remain brilliant, depending on who can help themselves.

Two, how to save oneself must first change several concepts.

In the future, enterprises that can survive and do well must have four Ironman: hardware, software, Internet and content. These four items should be integrated and complement each other.

The future clothing retailing industry does not mean that all physical shops will disappear, and the physical shops will exist. However, its existence is no longer independent of online shops, but is a OTO integrated with each other. The entity store is an entry to the diversion, a deep service access point, a window to give consumers more experience and cognition, and an important part to guide consumers to increase consumption frequency online.

In the future retail stores, the KPI index of a shop assistant is no longer a sales volume, but a strong relationship between you and consumers. Whether consumers trust you or whether you have more orders on line under your guidance and service is the key. Future business must be a new business mode that focuses on consumers and tries to gather consumers.

The future retail mode must be point to point, people to people, to centralization and intermediation mode, is a flat, multi-dimensional to three-dimensional or even two-dimensional model. That is to say, it is no longer the same as in the past, there are layers of distributors, there are first-class agents, manufacturers are directly sellers, and directly establish strong relations with consumers.

　 Three, those enterprises have already killed many lives.

In 2015, a new type of Internet Co came to us, many houses, love the house, and the drop of a taxi. Their common point is to go to intermediation. They are subverting the original information asymmetry of each industry, and some problems at the multi-storey level. They adopt the direct P2P mode. They are the lives of other peers, and the clothing industry is also the same. To flatten the hierarchy and channel will help many garment enterprises to participate in the revolution and turn over to be masters.

In fact, this time for the clothing retail industry is a cold winter, but also an opportunity, because in the past ten years of Ma Yun pioneering Alibaba, China's Internet business foundation has been rebuilt for more than a decade, everything is zero start, payment is good, online shops are good, system is good, today, these have been completed, so we see many young students, understand a little Internet technology, 35 people can form a team to start a business directly, and in a few years can be done before other ten years to do things, this is the opportunity that the people of other ten years can do before, this is the opportunity for everyone to be able to grasp.

Four. What is the store after the revolution?

What exactly is the future store and how to transform it in order to seize the opportunity to divide the cake into this billion level market?

To put it simply, in this future store, all goods have their own two-dimensional code. They can learn all kinds of detailed information of goods. They have various experience and display, can be purchased directly, or can be bought online. All information and consumer information on line and offline can be synchronously shared through a set of IT technologies, all of which have been mobile Internet.

Everyone here is very interested in this new entity store mode, but soon there are some enterprises asking questions. The clothes they are producing now are mainly faced with the masses of consumers, not very high-end boutiques. Will such future stores be less suitable for themselves?

In fact, there should be three models for future shops, one is in the office building, one is in the community, and the other is in the suburbs.

Five, the future mode of shops in the suburbs

In the face of the mass consumer group, the future store in the suburbs may be suitable for him. Renting a cheap warehouse in a remote suburb can be very large, and turn it into a future store for clothing retailing. All the clothes in the shop can be tried on, and all the clothes are cheaper than the shop. At the same time, all the shop assistants are professionals in fashion design. When the shoppers shop here, the shop assistants are their close fitting fashion designers, collocks and purchasing teachers. Each consumer can make a 5-10 minute demand survey, and then the designers bring them a professional solution to buy clothing solutions for them. Finally, they can try them on in the store. After choosing the right clothes, all kinds of online and offline ways can be paid, and then the clothes can be delivered to the home in a few days.

In the future, the factory is a retail store. As long as the agents at all levels have been removed and the profits are returned to consumers and given them better experience and service, consumers will also be willing to spend some time in shopping in remote places. For enterprises, they not only save costs, but also directly understand the needs, preferences and information of consumers, establish a deep and strong relationship, achieve high-frequency consumption habits, and give the whole industry another revolution.