30 Days Raise 10 Million Yuan And A Pair Of Shoes From Britain Shocked The Chinese Shoe And Clothing Industry.

Crowd raising

The era is no longer a new term. In China's public funding platform, it is full of all kinds of strange tricks, fresh technology and intelligent equipment constantly refresh people's concept of life and "redefine" every aspect of life.

Xiaobian has seen people who are keen to collect all kinds of public products. As a man, he has even bought such a product as "dysmenorrhea artifact". For such a person, Xiao Bian only wants to ask, is it still painful after using it?

Mobile phones, digital products, riding tools and smart wearable devices have been frequent customers in the public sector. In June 5, 2016, a pair of shoes from Britain shocked the crowd and the Chinese footwear industry.

A crowd raising for the elders.

16 patents, 15 functions, 8 authoritative tests were qualified, which lasted for seven years, and the Jingdong raised 5 yuan to raise funds and broke through 1 million yuan. On the same day, thousands of miles away, the GM shoes were awarded the German red dot design award of the "Oscar" in design.

By July 1st, more than 8000 supporters, tens of thousands of points of praise and more than 10 million of the fund were raised in Jingdong.

This is the miracle created by GM elderly shoes in just a month.

GM the price of the elderly shoes is not low, the public offering exclusive price is as high as 1680 yuan, and even more paradoxical is that the consumption crowd of these shoes is not the ultimate beneficiary crowd, in other words, it is a crowd raising for the elders.

Precise market positioning

The world is moving towards ageing at an alarming rate. By 2020, 13 countries will become "super aged" countries, that is, more than 20% of the population will be over 65 years old.

In his article "old man is not a burden", poet Yu Jian wrote: "there are many old goods stores in London, such as the elderly fashion shop, the old household utensils shop, the old man's hand-made leather shoes shop, the old man's umbrella shop, the old man drinking Afternoon Tea Cafe, the old man's cane shop, the old man's

Shops and jewelry stores for the elderly.

But in China, in the city where I live, the center of the city is dominated by youthful beauty, and it is hard to get supplies for the elderly. "

GM's success in the Jingdong's public funding proves the great potential of China's consumer goods market for the elderly, and the birth of an elderly shoe that refreshes the crowd raising record of China's crowd raising shoe and clothing products.

Product power pcends perfection.

GM elderly shoes were born in Northampton County, England in 2009, including 15 functions, namely, anti sprain, anti slip, cushioning, comfort, protection of Achilles tendon and knee, night reflection and easy wear. All these functions are designed for the elders. The quality of the precious deer skin needs to be treated with the famous French brand Ou Shu Dan.

Innovative marketing mode

How does a traditional industry product think of its debut in the Jingdong public funding platform?

"The GM public shoe raising is" using the Internet means to find people with the same values. "

GM the value of elderly shoes is a light extravagant gift from their children to their parents.

Recall that we had saved a few months' wages to buy a famous brand bag and a kidney 6, but the parents who worked hard for a lifetime may never have a luxury. It is not that we do not want to buy, nor can we afford it, but there are not many brand products that are really suitable for their needs in China.

Build a global high-end senior industry ecosystem

"The traditional footwear industry is also being redefined."

The goal of GM elderly shoes is not only to make the best elderly shoes, but to fill the vacancies in the domestic elderly shoes brands, and the next step is to enter the silver industry and create high-end products for the elderly.

"GM will continue to deepen the industry of the elderly in the future, develop more quality products such as wearable products for the elderly, upgrade consumption, and strive to become the first trusted brand for the elderly in China."

The ultimate product, precise positioning, model innovation, create the world's first single shoe shoe product sales volume first world record, shoe industry new play, new opportunities.

GM elderly shoes

Will end in July 5th, in order to thank the support of more than 8000 G friends nationwide, GM will advance the original delivery time, so that parents can receive children's love gift as soon as possible.