NIKE Top Three Executives Scramble For Competition And CEO Will Be Reshuffled Internally.

Competition is also a direct competition of talents, so that CEOMarkParker, which can serve the company for a long time, can stay in the next 5 years.

To give Mark Parker a stock of 10 times the incentive in the past year as a sign of encouragement.

The global campaign giant NIKE's management restructuring in April has led the industry to speculate that some analysts believe that although the position of NIKE CEO Mark Parker will not change for the time being, the fierce competition inside the company means that someone will be brewing the opportunity to take over his post.

Successful successors will have the opportunity to lead the iconic company in the global sports industry, and its sales are expected to grow to $50 billion in 2020 from $30 billion last year.

Today, three candidates compete for the leadership of the sports brand with a market value of nearly $100 billion.

Michael Spillane is the big winner of the company's shuffling shuffle. He was promoted to

And sales president, status is rising rapidly.

After he took the lead in NIKE China, the company asked him to manage most of the operations of the operation company.

This made him the most likely three CEO candidate with brand chief operating officer Eric Sprunk and CEO Trevor Edwards.

"He has faced many difficult situations, but eventually he has successfully turned the tables," Brian Yarbrough, an analyst at Edward Jones, so commented on Michael Spillane.

In the meantime, investors and the industry will pay close attention to the performance of NIKE's top three executives and speculate who will be the most suitable successors.

Mark Parker is 60 years old. Since he became chief executive of NIKE in 2006, the company's share price has risen by about 400%. NIKE has promised that if he can get a huge share bonus in the four year position of CEO, he may continue to stay as investors wish.

In view of his close relationship with Nike co-founder Phil Knight, in the future, he will probably replace Knight as chairman of the board.

However, analysts say that NIKE's outstanding performance in the past ten years owes much to the lack of substantive competition in the industry.

In other words, Nike has no real rivals.

However, the situation is changing and will bring subtle changes to internal executives.

Michael Spillane got five great promotions in nine years, which attracted the attention of the industry. He joined NIKE company's brand Converse in 2007 after being a controlling CEO of Polartec and Malden Mills.

In 2009, Parker promoted him to the top position in Converse. Less than two years later, he was pferred to manage a struggling brand Umbro acquired by NIKE three years ago.

Under his management, Umbro successfully turned over. After 18 months, NIKE sold the brand for 225 million dollars in cash.

The picture shows NIKE Michael Spillane (left one), and Dong Wei, general manager of NIKE Greater China.

56 of Michael Spillane took over the NIKE China business department in May 2013 to save NIKE brand from the negative situation of excess inventory and declining operating income in the region.

The Asian market is the second largest market after NIKE, and is also one of the fastest growing segments of the brand.

A year after Michael Spillane became the head of NIKE China, the sales performance of the Chinese market began to glow, with annual sales growth reaching 5%. In the second year, the revenue growth of the brand in China is as high as 18%.

According to the company's latest quarterly financial report, sales in China accelerated to 23%.

Markets in the region have also become crucial.

After deducting interest and taxes, revenue grew by 43% over the same period last year, reaching 358 million US dollars, accounting for 31% of NIKE's total revenue.

{page_break} Michael Spillane has been in China for less than two years. Mark Parker promoted him to the highest leader of NIKE global footwear in March 2015. The annual revenue generated by NIKE footwear accounted for 60% of the total annual revenue of NIKE.

In just five years, he has been promoted from Converse, which has annual sales volume of about $900 million, to the NIKE global footwear department, which manages and operates an annual revenue of 18 billion dollars.

Under the management of Michael Spillane, the footwear sector is still the most important department of the company. In the February report, after excluding the exchange rate changes, NIKE footwear sales increased 17% in the past three quarters.

In April of this year, Mark Parker promoted Michael Spillane fifth times, appointed Michael Spillane to manage all products and sales of NIKE company, reporting directly to him, leveling with Eric Sprunk and Trevor Edwards.

Although NIKE can also choose outside staff to take over CEO's position, it seems unlikely at the moment.

NIKE has tried to replace William as CEO in 2004 by employing Perez Knight.

However, Perez's term of office lasted less than two years, and Knight asked him to resign. Then Mark Parker was appointed as the successor of the position.

Before the formal appointment, Knight asked Parker and Charlie Denson to compete for NIKE CEO position, so that Mark Parker realized the value of internal competition.

Charlie Denson and Mark Parker joined the NIKE in 1979 and worked in two different directions respectively.

The former started with store management, and held several positions in the sales and operation Department. The latter was originally a designer and later pferred to the marketing department.

In 2001, Knight appointed them as the co president of Nike brand, and set off a fierce competition for CEO. Finally, Mark Parker won.

At the age of 78, Knight chose Mark Parker largely because he thought Mark Parker would be the key to NIKE's success in product innovation and marketing.

The 53 year old Trevor Edwards has similar experience in these two aspects, which is one of the factors that he was chosen as the main candidate.

Edwards became a regional marketing manager of brand Beaverton in Oregon at the age of 31 in 1992. It was promoted to global brand management president ten years later. In 2013, Edwards became the chief marketing officer of the brand before he was appointed to succeed Denson as NIKE president.

Therefore, even though Eric Sprunk was appointed chief operating officer in 2013, there had been double experiences from management to sales department, but the more experienced Trevor Edwards has been regarded as a more likely CEO successor by the industry.

"I think Trevor Edwards will be the best candidate unless he makes a bad move towards NIKE," Yarbrough said. "Although it is still a long time to leave office from now to Parker."

A spokesman for NIKE declined to comment on the CEO competition.

Some analysts believe that NIKE's outstanding performance in the past ten years owes much to the lack of substantive competition in the industry.

In other words, Nike has no real rivals.

However, now that the situation is changing, under this background, the NIKE shuffling or speeding up will be very important for how to maintain the company's freshness in the face of aggressive competitors.

The analysis points out that due to the fierce competition in the same industry, the development speed of NIKE will encounter obstacles. There will be three major challenges, including the increasingly fierce competition in the women's sportswear market, the weakness of NIKE's clothing sales, and the Nike's most popular basketball shoes.

Beijing time 28 night NIKE company will release 2016 earnings report.