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Ali Was Abolished By The International Anti Fake Alliance Membership, And Shares Fell 2.6%

2016/5/16 12:50:00 75

AlibabaInternational Anti-Counterfeiting AllianceLuxury Brand

According to the news, the distance

Alibaba

It was only a month after joining the US based anti counterfeiting League IACC in Washington, D.C., in May 14th, the international anti fake alliance confirmed that it had suspended the membership of Alibaba in a letter to its members.

At present, including the global luxury and fashion brands, the international anti fake alliance has about 250 members.




Barbara Kolsun, former chairman of the international counterfeiting alliance, said that the international anti fake alliance suspended the membership of Ali is a wise decision, but unfortunately the organization made this decision after protests from several luxury brand members.

Some analysts pointed out that the core reasons for the suspension of Alibaba membership are the major reasons.

Luxury brand

It is worried about its counterfeiting commitments.

Lee Sporn, a longtime legal adviser to the US luxury brand Michael Kors, said in an earlier letter to the international anti-counterfeiting alliance that Alibaba is the most dangerous existence in the fashion industry. Alibaba's strategy is limited to verbal support for brand law enforcement, but the fake issue on its trading platform has not been solved in real time.

In order to express the boycott of Ali to join the international anti-counterfeiting alliance, after Michael Kors, Gucci and Tiffany&Co also announced the withdrawal from the international anti-counterfeiting alliance. According to relevant information, about 24 brands of international anti-counterfeiting union members privately expressed support for Michael Kors, while France's light luxury brand Longchamp and another anti fake Alliance Unifab also protested against the decision of the international anti fake alliance.


According to the international anti fake alliance information on the official website, Ma Yun was scheduled to attend from 18 to 20 May.

International Alliance against counterfeiting

In the spring of 2016, the conference published the importance of e-commerce, and worked together with the industry to combat counterfeiting, and highlighted the efforts of Alibaba to protect intellectual property rights on its platform. Now the international alliance against counterfeiting has suspended the membership of Ali, and whether his speech has been cancelled has not yet been announced.

According to The Associated Press, Robert Barchiesi, the chief executive of the international anti fake alliance, owns shares of Alibaba and has a close relationship with a senior Alibaba manager. Meanwhile, Robert Barchiesi also has the situation of helping members of the family to manage the international anti-counterfeiting alliance.

The international anti fake Alliance said in its letter that the above situation has not been learned by the board of directors of the alliance that there are loopholes in its own regulatory procedures, and third party companies have been invited to review their own regulatory policies.

After the Alibaba cancelled its membership of the international anti-counterfeiting alliance, Jennifer Kuperman, director of international business affairs, commented that Alibaba will play a major role in solving the problem of counterfeit goods, and will continue to play an effective role in counterfeiting.

However, according to a recent report released by China's State Administration for Industry and commerce last year, Alibaba's products sold on Taobao only sell 1/3 products.

Last May, the joint venture of Gucci, Yves Saint Laurent of Kai Yun group filed a lawsuit in the federal court of Manhattan, accusing Alibaba of violating trademark and fraud related laws and regulations, demanding compensation for losses and giving injunctions to the defendant.

The lawsuit alleges that Alibaba had collusion with manufacturers to produce counterfeit goods and provide services for its sales and pportation.

These counterfeit goods use brand names without permission.

In November of the same year, Kai Yun group filed a lawsuit against Alibaba for the same reason for the second time.

Prior to this, Forbes magazine reported that Alibaba founder and chairman of the board of directors Ma Yun said he would rather lose the lawsuit and do not want to solve the problem.

In a report published on Forbes's website in November 6th last year, when Ma Yun talked about Kai Yun group's lawsuit against Alibaba platform and infringed its trademark rights and sold counterfeit goods, it almost jumped from the sofa and said, "I'd rather lose the lawsuit than lose money". "But we will win dignity and respect."

Fake products have become a stumbling block for the Alibaba going to the world.

"The biggest online retail platform in the world is flooded with huge quantities of fake and shoddy goods. The pressure from the famous brand manufacturers, the Chinese government or the US is helpless. Ma Yun, the most powerful businessman in Asia, has the means to deal with it.

But cracking down on counterfeit goods is bound to hurt his Alibaba empire.

Forbes evaluated Alibaba in this way.

Some industry analysts said that if Alibaba did not move further to curb counterfeit goods, the brand Gucci before commercial cooperation was not the first, nor will it be the last one.

After the cancellation of the international anti fake alliance membership, the US Alibaba NYSE:BABA fell 2.6% to $77.1 per share on Friday, with a market value of about 192 billion 900 million dollars.

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